Scrum Market Management PowerPoint Presentation Slides
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Agile marketing is a tactical approach where marketing teams collectively identify high-value projects to focus on. They work in sprints of 2-6 weeks to rapidly test ideas through experiments and iterate based on data. The key aspects of agile marketing include daily stand-up meetings to track progress, a board to publicly track the project, and an emphasis on collaboration over silos.
Scrum Market Management PowerPoint Presentation Slides
- 1. SCRUM MARKET Management Yo u r C o m p a n y N a m e
- 2. Agile Marketing Outline 2 3. Role of agile marketing team 4. How does agile marketing work? 5. Agile Marketing Process 6. Agile Marketing – Value Proposition 1. Agile Marketing Introduction 2. Agile Marketing Values 7. Agile Marketing Manifesto 8. Agile Approach to Marketing 9. Key pieces of an agile marketing implementation • Sprints • Stand up meetings • Board to track project progress • Teamwork 10. Agile Marketing Benefits
- 3. Agile Marketing Introduction 3This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Repeat Tweak PlanSet Goals Maximize ROI
- 4. Agile Marketing Values 4 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Agile Marketing Values :- Responding to change over following a plan. Rapid iterations over big bang campaigns. Testing and data over opinion and conventions. Numerous small experiments over a few big bets. Individuals and interactions over large markets. Collaboration over silos and hierarchy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Role of Agile Marketing Team 5This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aligns with leadership and sets team expectations Work with the leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals Analyzes the data to identify the opportunities • Developing insights based on targeted analytics. • Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of key customer or prospect segments Designs and Prioritizes Tests For each identified opportunity or issue, the team develops both ideas about how to improve the experience and ways to test those ideas
- 6. How Does Agile Marketing Work? 6This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sprint Planning • Get agreement on the goals. • Business owners, product development & sales • Be Realistic The Scrum Process • Daily Standup Meeting • Each Person: ‒ What they did yesterday? ‒ What they will do today? ‒ Any Obstacles? Sprint Review • Status Against Agreements • Business owners, product development & sales • The Burn Down Chart Sprint Retrospective • Review the whole print process: ‒ What went well during the sprint? ‒ What could have been better?
- 7. Agile Marketing Process 7This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Concept & Definition Performance Measurement Iteration 1 Iteration 2 Iteration 3 Launch Describe Learn Test Develop Launch Describe Learn Test Develop Launch Describe Learn Test Develop Concept Realization Production and Deployment
- 8. Agile Marketing – Value Proposition 8 Agile Development Traditional Development Visibility Adaptability RiskBusiness Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Agile Marketing Manifesto 9This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Validated learning over opinions and conventions Customer-focused collaboration over silos and hierarchy Adaptive and iterative campaigns over big bang campaigns Many small experiments over a few large bets Responding to change over following a plan Flexible vs. Rigid Planning The process of customer discovery over static prediction 01 02 05 04 0306 07
- 10. Agile Approach to Marketing 10 Approaches 01 02 03 04 05 06 Mindset Shift This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experimentation, Iteration, and Small Releases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adherence to the Agile Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data-driven Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork and Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Servant Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Key Pieces of an Agile Marketing Implementation 11 Sprints This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stand up Meetings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Board to track project progress This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implementation
- 12. Sprints 12 A sprint is how long you give your team to complete their current projects. Typically these range from two to six weeks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Align on a Challenge Ensure clarity and alignment through a thorough exploration of the what, why, and how of the current state challenge. Ideate Innovations Envision possible future states and develop models that identify the gaps to achieve the future state. Decide on a Solution Prioritize possible solution, then, within context of the challenges and solutions, prototype model(s) to test. Create a Prototype Test your ideas with key stakeholders and subject matter experts to validate them for feedback, learning, and rapid iteration. Test & Learn with Customers Apply lessons learned to create a final or next – stage model for further iteration. Determine next-steps and maintain momentum. Step 1 Step 2 Step 3 Step 4 Step 5
- 13. Stand up Meetings 13 Meeting Called by Bill Smith Attendees Web Project Team Type of Meeting Team Please Read Attached Word Doc Facilitator Jim Jones Please Bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Every day your team needs to get together and have a very brief check in
- 14. Board to Track Project Progress Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trello board, or a big fancy specialized software, you need a centralized way to track your sprint that everyone has access to. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Requirement Gathering Project Progress Development UAT Pilot Rollout • Done • WIP • WIP • Pending • Pending Hot Issues :- Hot Risk Key Milestones Dates* General Notes: (*) <Your Text Here> Issue Reason Date Raised Action to Resolve Escalated to Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 Risk Impact Probability (Estimated) Mitigation Action Must Resolve Before Escalated to Pilot date may not be met High High Allocate more Resources 1st Oct 2020 CEO Date Milestone Weeks Remaining 30th Sept UAT Signoff +2 15th Oct Pilot +4 14
- 15. Teamwork 15 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the Agile framework
- 16. Agile Marketing Benefits 16This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Each sprint provides an opportunity to learn and adjust fail faster, succeed smarter Puts the customer at the center Improve speed of decision-making Adjust your approach based on market feedback Reap the benefits of Smaller deliverables Experiment with innovative, new ideas 01 03 05 02 06 04
- 17. Scrum Market Management Icons Slide 17
- 19. 19 Coffee Break Presentation will continue in 15 minutes 10:00 AM to 10:15 AM This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 20. Area Chart 20 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 50 25 20 25 35 25 20 25 19 30 20 18 20 20 0 10 20 30 40 50 60 70 80 90 100 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20 InPercentage YEARS
- 21. Stacked Line With Markers 21 3628.4 3573.9 3484.0 3532.1 3740.3 3881.7 3528.4 3873.9 3584.0 3732.1 3640.3 3981.7 3400 3500 3600 3700 3800 3900 4000 4100 2015 2016 2017 2018 2019 2020 inmillions YEARS Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 22. 22 About Us This is a representative image, and should be replaced by your own image. Just right click and replace image. Value Clients This is a representative image, and should be replaced by your own image. Just right click and replace image. Target Audiences This is a representative image, and should be replaced by your own image. Just right click and replace image. Preferred by Many
- 23. 23 Financial Minimum 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Our Mission 24 Our Vision This is a representative image, and should be replaced by your own image. Just right click and replace image. Our Mission This is a representative image, and should be replaced by your own image. Just right click and replace image. Our Goal This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 25. Location 25 United States 50% China 30% THIS SLIDE IS 100% EDITABLE. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Population This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male Male
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