Experiential Marketing and Deep Learning
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The document discusses a creative marketing campaign for a limited edition Coca-Cola bottle designed to connect with consumers emotionally and increase social media engagement. It highlights a unique strategy involving the new Porsche 911 Turbo as part of a city-wide social movement, inviting influential figures to participate. Additionally, it mentions Somatic's tools and APIs for building similar campaigns.
Experiential Marketing and Deep Learning
- 1. Deep Learning, Creative, and experiential marketing “Type a quote here.”
- 2. research: AI + creative + marketing
- 15. rick and morty!
- 18. Photo Booth The Bosco + Somatic
- 19. Story Miller Lite for a brief was to connect the Coke bottle of Coke Zero directly to consumers' hearts and minds. To do that, we created a limited edition bottle of Coca-Cola with a special edition of the bottle label. The objective of the campaign was to increase the number of fans on Facebook and Twitter in a way that has never been done before, associating it with friends and family.
- 20. Story Within a short space of traffic jams the new Porsche 911 Turbo attracts thousands of people with every single roof of their cars. In this case, it was the first time that the campaign took place in the city and turned it into a social movement. Journalists, celebrities, bloggers and opinion leaders were invited to take it to the nearest VW dealership to sign a test drive.
- 21. Jason Toy jason@somatic.io http://www.somatic.io Questions? Thank you!! Somatic has tools/APIs to use and build your own versions of everything you just saw