Facebook 101
- 1. Facebook 101:Introduction to Facebook for your BusinessA division of ACTSmart Inc.ACTSmart Inc.
- 2. FactsFacebook has over 500 million active usersIncreases by 1 million each day50% of active users log on each dayAverage user has 130 friends10 million users become fans of pages each dayMore than 30 billion pieces of content shared each monthACTSmart Inc.
- 3. BenefitsCreate a recognizable brandSocial proof: Instant credibility among potential prospectsIncrease lead generationFind out what others have been sharing about your companyOrganic way to spread your brandFully indexed by GoogleACTSmart Inc.
- 4. What does your company want out of Facebook?Customer relationshipsLeadsSalesEvent promotionSale promotionBrand recognitionPromote other products or services to fansACTSmart Inc.
- 5. Maintaining your Facebook PageConsistencyInactive= no time for customersWho will manage your page?Assign someone to do updatesCan be done in 10 minutesEngage customersEngage with other pagesACTSmart Inc.
- 6. ContentKey to a successful page is valuable contentPost regularlyBe fun & interactiveUse a “social voice”Special offers for fans onlyAlways include a static OfferACTSmart Inc.
- 7. Content to PostSpecial OffersCompany announcementsRelevant articles/videos to your businessComments about working with current customersQuestions & AnswersEventsPhotos of your work, events, etc.Links to blogs, your website, videos, etc.ACTSmart Inc.
- 8. Content not to PostDo not automate all of your social media sites togetherAnything that is not relevant to your businessNegative commentsCompetition comparisonsPictures of your customers (unless you have their permission)ACTSmart Inc.
- 9. Customization200 x 600 sidebar graphicWelcome landing tabCustom URLApplicationsCustom tabs for events, flyers, store, etc.Include a bio of your company, under infoLead generation applicationVideos & photosACTSmart Inc.
- 10. Social AdsExtremely targetedUse keywords & demographics to target prospects by their interests, workplace, etc.Target friends of current customersSocial ImpressionsDaily or lifetime budgetPay per click or by 1000 impressionsReports & ads managerACTSmart Inc.
- 11. Thank you!Be Smartly Social!Like us on Facebook!Smartly Social: www.Facebook.com/BeSmartlySocial ACTSmart Inc.: www.Facebook.com/ACTSmartACTSmart Web: www.Facebook.com/pages/ACT-Smart-Web/85120992050ACTSmart Inc.