Fail=Win : UX Fail Stories at FailChat
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The document discusses failing fast and learning from failures in product development. It provides examples of products that failed after investing significant resources and identifies what went wrong. The key messages are that thinking big, planning big, and designing big can lead to big failures from which big lessons can be learned. Failures are reframed as opportunities to learn and improve. Successful products are also highlighted that achieved results with fewer resources by failing quickly and learning faster.
Fail=Win : UX Fail Stories at FailChat
- 1. Fail = win! UX e di ti on May 9, 2012 • Startup HQ, SFCA Kate Rutter, Co-Founder & Principal kate@luxr.co http://luxr.co @katerutter @luxrco
- 2. a story... MVP + amazing research + visionary idea Maximum + engaged team Vision + executive support x 6 months Possible = product that will save lives LUXR.CO • FAILCHAT • 9 MAY 2012
- 3. risk time LUXR.CO • FAILCHAT • 9 MAY 2012
- 4. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s of hours LUXR.CO • FAILCHAT • 9 MAY 2012
- 5. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours LUXR.CO • FAILCHAT • 9 MAY 2012
- 6. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours = NO PRODUCT LUXR.CO • FAILCHAT • 9 MAY 2012
- 7. L a story... FA I LUXR.CO • FAILCHAT • 9 MAY 2012 + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours = NO PRODUCT
- 8. the biggest UX fail is... the UX that doesn’t ever get into the hands of people. LUXR.CO • FAILCHAT • 9 MAY 2012
- 9. } Think big. Plan big. FAIL BIG Design big. The recovery? } LEARN BIG LUXR.CO • FAILCHAT • 9 MAY 2012
- 10. LUXR.CO • FAILCHAT • 9 MAY 2012
- 11. another story... LUXR.CO • FAILCHAT • 9 MAY 2012
- 12. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 13. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 14. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 15. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 16. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 17. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 18. Hello, Bento! LUXR.CO • FAILCHAT • 9 MAY 2012
- 19. what went wrong? LUXR.CO • FAILCHAT • 9 MAY 2012
- 20. no clear cue too much text hard to open couldn’t see video set to get online nobody read the box, grrrr the drawing in looked boring the video too many couldn’t keep folded blank hard to set pieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept falling out what went wrong? fixed band on journal was annoying belly band fell off impossible to open Yay box without a knife didn’t know how much time it would take to do stickynotes casual design velcro closure shouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused by poster ripped where’s the too much text candy? to post a on login page different brand paper photo to site on video site mobile app video instructions mono audio on wanted more clearer complete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • FAILCHAT • 9 MAY 2012
- 21. no clear cue too much text hard to open couldn’t see video set to get online nobody read the box, grrrr the drawing in looked boring the video too many couldn’t keep folded blank hard to set pieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept falling out what went wrong? fixed band on journal was annoying belly band fell off impossible to open Yay box without a knife didn’t know how much time it would take to do stickynotes casual design velcro closure shouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused by poster ripped where’s the too much text candy? to post a on login page different brand paper photo to site on video site mobile app video instructions mono audio on wanted more clearer complete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • FAILCHAT • 9 MAY 2012
- 22. no clear cue too much text hard to open couldn’t see video set to get online nobody read the box, grrrr the drawing in looked boring risk the video too many couldn’t keep folded blank hard to set pieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept fixed band on belly band impossible to didn’t know how falling out journal was fell off open Yay box much time it annoying without a knife would take to do stickynotes casual design velcro closure shouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused by poster ripped where’s the too much text candy? to post a on login page different brand paper on video site time photo to site mobile app video instructions mono audio on wanted more clearer complete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • FAILCHAT • 9 MAY 2012
- 23. a story... w in in w w in w in win + 3 people x 36 days = PRODUCT LUXR.CO • FAILCHAT • 9 MAY 2012
- 24. a story... w in in w w in w in win + 3 people x 36 days = PRODUCT LUXR.CO • FAILCHAT • 9 MAY 2012
- 25. LUXR.CO • FAILCHAT • 9 MAY 2012
- 26. } LUXR.CO • FAILCHAT • 9 MAY 2012
- 27. } LUXR.CO • FAILCHAT • 9 MAY 2012
- 28. What’s next? LUXR.CO • FAILCHAT • 9 MAY 2012
- 29. } LUXR.CO • FAILCHAT • 9 MAY 2012
- 30. My fail=win checklist: If I am extremely reluctant and even embarrassed to show Iʼm doing it right. ✓ the design... If I feel comfortable I should have or proud of it... shown it sooner. ! If I feel stuck... I GO FASTER. ! LUXR.CO • FAILCHAT • 9 MAY 2012
- 31. http://www .ebaumsw orld.com/p ictures/view /81729951 / MAY THE FAIL BE WITH YOU. LUXR.CO • FAILCHAT • 9 MAY 2012
- 32. Thanks! Kate Rutter, Co-Founder & Principal kate@luxr.co http://luxr.co @katerutter @luxrco May 9, 2012 • Startup HQ, SFCA * Slides available on slideshare May 10th slideshare.net/intelleto shout-outs to... • All the New Context Conference folks who tested our product • Janice Fraser & Jason Fraser, LUXr.co • Chris Jones @ Hot Studios : Risk reduction model • Gina Bianchini & The Mightybell Team : www.mightybell.com LUXR.CO • FAILCHAT • 9 MAY 2012