Features of Advertisements
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Advertisements aim to persuade consumers in 3 key ways: by using positive language, appealing to aspects of the readers' personality, and targeting specific customer types. They try to convince readers that the product will make them happier, more successful, and so on. To attract and stick in memory, ads appeal to senses, ask questions, use imagery and slogans, and quotes from famous people. The goal is always to convince readers to buy the product.
Features of Advertisements
- 1. Name – Parmar Shubhda A. Paper - Mass Media Roll no – 30 Topic – Features of Advertisements Submitted to – S.B Gardi Department of English Maharaja Krishnakumarsinghji Bhavnagar University MA Sem - 4
- 2. Definition of Advertisement : “ The process of delivering a message about ideas, Goods and services, through the media, paid by in identifiable sponsor.” -Philip Kortler
- 4. How do advertisements persuade ? They use carefully chosen, positive language. They appeals to some aspect of the readers’ personality. They do this by aiming at a particular type of customers .
- 5. They try to make the readers believe that their product will make them Happier More fashionable Healthier Successful More Intelligent More Beautiful Slimmer Comfortable smart
- 6. They use carefully chosen language to appeal to their target language
- 7. How do they attract your attention and stick in your memory ? They appeal to your sense . They ask question to hook you in. They persuade you to imagine your self using their product . They make you feel special .
- 8. They use exaggerated language, full of adjective and adverb to paint an appealing picture . They start sentences with the imperative. They use memorable images and slogans. They use quotes or authority from famous people. Their sole purpose is to convince the reader to by their product .
- 9. Very attractive and prosper words are in the head line . Several panels or section. Eye catching photos or pictures. Only a very small amount of text . It attracts attention towards a product, creates a desire to have it, finally induces consumers to visit market and purchase same .
- 10. Advertising has a psychological impact on consumers. Some advertisements are relate with target . Advertisement is an method of presenting a product in an artistic, attractive and agreeable manner . Creativity is very important part of any advertisement. Without creativity , advertising will be like a body without soul .