Generating Project Ideas
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This document provides guidance on generating project ideas through a three step process: 1) Identifying problems using emotion cards and group discussion to select an issue, 2) Finding solutions using techniques like effectuation and brainstorming games, and 3) Evaluation and validation of ideas using De Bono's Six Thinking Hats to examine ideas from different perspectives such as positives and negatives. The document encourages teams to use a variety of ideation approaches and stresses that the goal is impactful implementation rather than purely original ideas.
Generating Project Ideas
- 1. Generating Project Ideas Dr Gary C Wood & Liz Taylor University of Sheffield Enterprise g.c.wood@sheffield.ac.uk / e.a.taylor@sheffield.ac.uk @GC_Wood
- 2. Introduction ● Ideation: the formation of ideas or concepts ● Different teams will need different levels of support ● Focus on ideas from students to ensure buy-in ● Don’t be afraid to duplicate good ideas in different contexts – the criterion is about impact and implementation, not originality. 2
- 4. Identifying problems ● Emotion Cards ● Each card represents a problem ● You have 5 minutes ● Choose one card that means something to you ● Discuss your choices in your small group ● Decide on one problem that you want to solve together. 4
- 5. Finding solutions ● Five approaches: ○ Effectuation ○ Tablecloth Game ○ Three Nouns and a Verb ○ Scamper ○ Lego Brainstorm ● 20 minutes ● In your group, use the approach set out in your pack ● You’ll learn about the other approaches later in the session. 5
- 6. The five approaches ● Effectuation ● Tablecloth Game ● Three Nouns and a Verb ● Scamper ● Lego Brainstorm 6 What was your approach? What was useful and what was challenging?
- 7. Evaluation and validation ● De Bono’s Six Thinking Hats ● Each hat represents a different perspective: 7 Information Feelings Creativity Negatives Positives Process Control ● Parallel thinking: everyone wears the same hat at the same time ● Can be used to generate ideas as well as evaluate them.
- 8. Evaluation ● Choose your favourite solution (1 minute) ● Evaluate your solution: ○ Negatives (3 minutes) ○ Positives (3 minutes) 8
- 9. Generating Project Ideas Dr Gary C Wood & Liz Taylor University of Sheffield Enterprise g.c.wood@sheffield.ac.uk / e.a.taylor@sheffield.ac.uk @GC_Wood