Glassdoor GDRoadshow Presentation: Steve Burton
“Best Places to Work”
Roadshow
Steve Burton
@BurtonSays
A Few Places That Didn’t
Make the List
(But Should Have)
Willy Wonka’s Chocolate Factory
Disneyland
The Office
Glassdoor
So, How Does My Company Get On the List?
You Know It As “Best Places to Work”
But what sets it apart
is it’s the…
Employees’ Choice Awards
Where Employees Decide Who Wins
To Date, Google Employees Contributed…
3,018Company Reviews
3,700Interview reviews
1,666CEO Ratings
Employee Reviews: What We Look For
Consistency Quantity Quality
Common Attributes of a “Best Place to Work”
Vision
Leadership
Transparency
Vision
Vision
Does your company
have a vision?
What is it? Does it
inspire you?
To improve is to change; to be
perfect is to change often.
Winston Churchill
Leadership
Leadership
Employees are
the solution.
Not the problem.
Transparency
Transparency
Are you listening?
Really listening?
Transparency
Embracing Transparency
Listen Respond Track
Listen: Be Open to Frequent Feedback
• Candidate Interview Process
• New Hires Onboarding Process
• Quarterly All Hands Meetings
• Employee/Manager 1:1s
• Annual Performance Review Process
• Employee Resignation
Respond: Don’t Wait to Get Involved
1. Respond rapidly
2. Welcome ALL feedback
3. Address specific issues
4. Be considerate
5. Promote the positive
Track: Learn What Works and What Doesn’t
Example: CEO of Zillow
Zillow CEO Spencer Rascoff
responds to
reviews
on behalf of the company.
As a result,
four candidates in a
recent 30-day period
said that reading the
employer response solidified
their decision to accept
the job offer.
Glassdoor OpenCompany Program
Get Your Free Employer Account
Complete the above 5 steps
Earn other Company Transparency Honors on Glassdoor by starting with a Free
Employer Account
Summary
• Best Place To Work = It’s all about employee feedback
• Review quality, quantity & consistency matter
• Common traits: Vision, Leadership, Transparency
• Free Employer Account allows you to listen, engage
and track

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Glassdoor GDRoadshow Presentation: Steve Burton

Editor's Notes

  • #10: What distinguishes Glassdoor Best Places to Work is it is the only award to be based solely on employee feedback. And also unlike other workplace awards, there is no formal nomination or submission process.
  • #12: Note we look at annual submissions and for the US list, we look at US-based employee reviews, or UK list we look at UK based employee reviews. So not all reviews make it into consideration set
  • #13: SZ Note: Important to note to audience winners are determined annually and are selected based on reviews contributed in prior 12 months
  • #20: SZ Note: Key is to talk about understanding what is being said, when it’s being said so that you can win awards. Know what works, promote it. See what isn’t, Fix It.
  • #22: SZ Note: Be clear employer responses have ZERO effect on winning BPTW
  • #24: SZ Note: Be clear employer responses have ZERO effect on winning BPTW
  • #25: SZ Note: Be clear employer responses have ZERO effect on winning BPTW
  • #27: SZ Note: Be clear OpenCompany has ZERO impact on winning BPTW except reviews go into consideration.