Glossary of terms
Download as DOC, PDF0 likes112 views
Cross media convergence is the integration of multiple media platforms within a single technology, like the iPhone which functions as a phone, camera, music player, gaming device, web browser, and more. Synergy describes different entities cooperating advantageously where the whole is greater than the sum of its parts, and media institutions exploit various platforms to sell related products from one film. Production is the physical creation of the product, distribution is where people can consume it, exchange is how people get the product, and marketing is how people learn about it.
1 of 1
Download to read offline
More Related Content
What's hot (20)
Ad
Viewers also liked (20)
Ad
Similar to Glossary of terms (20)
More from Springwood High School Media (20)
Recently uploaded (20)
Glossary of terms
- 1. Glossary of terms: Cross media convergence: is the process by which a range of media platforms are integrated within a single piece of media technology. A great example of this would be the iPhone. As it is not just a phone, it is a camera, a music player, a gaming console, a web browser, a palmtop computer and a video camera. Synergy: is the term used to describe a situation where different entities cooperate advantageously for a final outcome. Simply, defined, it means that the whole is greater than the sum of its parts. It is the strategy of synchronising and actively gorging connections between directly related areas of entertainment. New Technologies support this process – web, DVD, downloading. Media institutions exploit various platforms to sell various products related to one film (e.g. film and soundtrack and video games). Symbiosis is the linking up of various companies to make profits from one product. Production: the physical action of creating the product. Distribution: where people can consume the product Exchange: How people get the product. Marketing: How people learn about the product. Proliferation: To increase or spread at a rapid rate.