HACK.d Creative Brief 1/2012
- 1. presented THE HASSO PLATTNER INSTITUTE OF DESIGN by and GRAY AREA FOUNDATION FOR THE ARTS CREATIVE BRIEF | january 27 - 29 2012 | dschool.stanford.edu/hackd/ We’re bringing together a diverse community of developers, designers, makers, and more to inspire and build creative technical solutions to bring Design Thinking to the world. This weekend will represent one of the first instances of an educational institution opening up its website code to be hacked, rebuilt, and reimagined by its students and community at large. CHALLENGE Using the existing d.school website and core content as both a platform and an inspirational tool, you are challenged to build new experiences, interactions, tools, and visual aids to help a wide variety of audiences understand and engage with design thinking as an approach to transform their personal and professional endeavors. Projects could range from a mobile design thinking workshop application, to an interactive web- based learning tool, to a complete redesign of the d.school website to better serve as a teaching tool in itself. JUDING CRITERIA User-centricity | INTUITIVE Scalability | GLOBAL How does the project incorporate How does the project help more people engage user-centered design from top to bottom? How easy with creative learning experiences? How easy is it to is it to find and engage with content? share and adapt content? Creativity | TRANSFORMATIVE Accessibility | DIVERSE How does the project embody the How does the project help more types of people d.school’s creative ethos? How appealing is it to find engage with creative learning experiences? How and engage with content? appealing is it to share and adapt vcontent? GOALS DISCOVER MEASURE How can the d.school leverage digital tools to help How can the d.school use a diverse suite of a much broader audience discover creative learning analytical tools to gain a deep understanding of experiences originating both from within the school demographics, use cases, locations, and motives and from other leaders in the field? across the site, and help grow this community? ADAPT SHARE How can the d.school anticipate different use cases How can the d.school drive visitors to be passionate and make the content dynamic and adaptable to about sharing creative learning content with their suit each individual’s needs and preferences? networks, and facilitate this process seamlessly?