SlideShare a Scribd company logo
HELP!
My Website Project Is Going Off The Rails
NOW WHAT?
@digitalechidna #PSEWEB 2018
Erin Brinen
● 9 years experience running large scale
digital projects
● DPM to Account Manager
● Higher Education project consultant
● Knows her stuff
What you don’t know
● Degree in Anatomy and Cell Biology
● I love Drupal, my toddler and coffee
@digitalechidna #PSEWEB 2018
Account Manager
Jessie Johnston
● 10 years experience working in Higher
Education
● Developer to DPM
● Higher Education Instructor
● Knows her stuff
What you don’t know
● Degree in Wildlife Biology
● #PSEWEB related tattoo
@digitalechidna #PSEWEB 2018
Digital Project Manager
Why are we giving this presentation?
Because, at the beginning of a project ...
https://giphy.com/gifs/excited-screaming-jonah-hill-5GoVLqeAOo6PK
But in reality ...
Web Projects Are Tough
Some harsh realities that we have learned:
● What you WANT isn’t always what you NEED
● There are MANY ups and downs throughout a project
● The final product RARELY matches the original specifications
● There are ALWAYS surprises along the way
@digitalechidna #PSEWEB 2018
Setting Yourself Up for Success
“an ounce of prevention is worth
a pound of cure.”
- Benjamin Franklin
Image Source - https://www.baylor.edu/mediacommunications/news.php?action=story&story=200166
Let’s start at the beginning
Defining Your Goals
● Why are you doing the project?
● Who is your audience?
● What do you want people to do on the site?
● Who needs to be involved?
● What does success look like?
● Establish a timeline and budget!
@digitalechidna #PSEWEB 2018
Getting Buy-In
● You need to SELL your project to higher ups
● How will your project help the organization?
● Know who will be part of the approval process and
speak towards their needs
● Create an internal project charter and clearly define
timelines, budget and measurable objectives
@digitalechidna #PSEWEB 2018
Selecting The Right Team
● What makes a great team?
● Straddling Silos
● Getting the right people in the room
● Internal vs. External
@digitalechidna #PSEWEB 2018
From the Higher Ed Side
● Flexibility
● Open, honest and transparent communication
● Dedicated project team
● SME (Subject Matter Expert)
● Trust and accountability
@digitalechidna #PSEWEB 2018
From the Agency Side
The Process
Understanding the Process
● There are two common project management
philosophies that are traditionally used for website
projects;
○ Waterfall
○ Agile
@digitalechidna #PSEWEB 2018
Understanding the Process
“Waterfall project management - is a sequential, linear process
of project management. It consists of several discrete phases.
No phase begins until the prior phase is complete, and each
phase’s completion is terminal—waterfall management does not
allow you to return to a previous phase.”
@digitalechidna #PSEWEB 2018
Source: https://www.lucidchart.com/blog/waterfall-project-management-methodology
Understanding the Process
“Agile project management focuses on continuous
improvement, scope flexibility, team input, and delivering
essential quality products.
Agile project management approaches include scrum as a
framework, extreme programming (XP) for building in quality
upfront, and lean thinking to eliminate waste.”
@digitalechidna #PSEWEB 2018
Source: https://www.dummies.com/careers/project-management/agile-project-management-for-dummies-cheat-sheet/
Understanding the Process
● Many web project follow a blended process that
combines the best of both methodologies.
○ Waterfall is used to establish a set of features for a
Minimum Viable Product (MVP)
○ An Agile approach is then used to complete a series
of sprints, with functional deliverables
@digitalechidna #PSEWEB 2018
Common Tools and Strategies
● Embrace Meetings (really)
○ Status Updates/’Sprint’ Notes
○ IDS (Identify, Discuss, Solve)
○ Living Documents
@digitalechidna #PSEWEB 2018
Tools: Living Documents
@digitalechidna #PSEWEB 2018
RACI Responsible, Accountable, Consulted, Informed
RAIDRisks, Assumptions/Actions, Issues,
Decisions/Dependencies
AND
Tools: RACI & RAID
@digitalechidna #PSEWEB 2018
Tools: Visualizing
● Gantt
@digitalechidna #PSEWEB 2018
● Kanban
This all sounds great!
But ...
Video Source: http://gawker.com/horrific-rail-crash-in-spain-kills-78-injures-scores-m-907626101
Do projects go off the rails?
WHEN
Anytime!
The Common Pitfalls
@digitalechidna #PSEWEB 2018
25% Misalignment post discovery and planning
75%Misalignment approaching the end of
development
AND
Do projects go off the rails?
WHY
What Derails a Project?
● Breakdown in communication
● Assumptions (Show vs. Tell)
● Incorrect tools or tactics
● New stakeholders, change in Project Champion
● Insufficient resources
● Lack of accountability
@digitalechidna #PSEWEB 2018
Do we get back on track?
HOW
Increase Communication
@digitalechidna #PSEWEB 2018
Challenging Conversations
● Be open, honest and transparent
● Book a meeting to review project concerns
● We call these Project Interventions
@digitalechidna #PSEWEB 2018
Project Intervention Tips
● Include project stakeholders and higher ups
● Why has the meeting been called? Define desired
outcomes
● Review impact on timelines and budget
● Create a plan to get the team project back on track
@digitalechidna #PSEWEB 2018
Project Intervention Tips
● Compromise, give-and-take
● Mutually invested in success, “We are in this together!”
● Document decisions, update your RAID
● Re-group and re-energize
@digitalechidna #PSEWEB 2018
Do we avoid Project Interventions?
HOW
Project Gating
● Mutually agreed upon Project Gates
● Full stop or checkpoint
● Pass / Fail
@digitalechidna #PSEWEB 2018
Project Gating
● Project success metrics
● External requirements
● Cross-reference larger group, stakeholders
@digitalechidna #PSEWEB 2018
Sample Agenda
Project Gate
● Align via Project Mission Statement
● Timeline (On Track OR Off Track)
● Budget (On Track OR Off Track)
● RAID (Risks, Assumptions, Issues, Decisions)
● Risk Management
● Change Management
● Pass OR Fail
@digitalechidna #PSEWEB 2018
Rebuilding the Relationship
Rebuilding the Relationship
● It is important to have a good working relationship
● Get the project team out for a bonding experience.
The power of face-to-face is amazing!
● In the end, everyone wants to enjoy the experience
● Re-enforce that both sides are in this together
@digitalechidna #PSEWEB 2018
Web Projects Are Tough
Video Source: https://giphy.com/gifs/coffee-drinking-mug-l0HlD7v1D2WvYkufC
Coping Strategies
● Face-to-face communication
● Pause and re-group
● Celebrate successes, discuss challenges
● Put yourself in their shoes
● Coffee!
@digitalechidna #PSEWEB 2018
Final Words
Final Words
● Website projects always have hiccups along the way
● Set clear expectations throughout the project, ensure
alignment (Show vs. Tell)
● Project interventions are a good thing!
● The relationship is important, as both sides are in this
together
● Come up with ways to keep your team energized throughout
the project
@digitalechidna #PSEWEB 2018
● ‘Side of the desk’ PM can be good and bad
● PM takes more time than you expect (the 20% rule)
● Don’t be afraid to slow down (yourself or the project)
● There’s no shame in loving spreadsheets
@digitalechidna #PSEWEB 2018
Final Words
Erin Brinen, Account Manager
Jessie Johnston, Digital Project Manager
@digitalechidna
@digitalechidna #PSEWEB 2018
Thank You!

More Related Content

PPT
Digital Project Management
PDF
ІГОР РЕХМАН "Project discovery tips and recommendations"
PPTX
Becoming agile with Peapod Labs Sr. Product Owner
PDF
Project Management 404 L4 Social Media & Digital Marketing NVQ
PDF
7 resources to help you become a successful project manager in your industry
PPTX
Top tips to starting a project
PDF
Digital project management 101
PDF
Scrum Misinterpretations
Digital Project Management
ІГОР РЕХМАН "Project discovery tips and recommendations"
Becoming agile with Peapod Labs Sr. Product Owner
Project Management 404 L4 Social Media & Digital Marketing NVQ
7 resources to help you become a successful project manager in your industry
Top tips to starting a project
Digital project management 101
Scrum Misinterpretations

What's hot (20)

PDF
Managing Enterprise Projects with Project Server 2010
PDF
Delivering SharePoint Success
PDF
Beyond the Crystal Ball: The Agile PMO
PDF
7 Ways to Empower Reluctant PMs with SharePoint 2013
PDF
How to Best Manage SharePoint Projects @ SUGDC
PPTX
Prince2 itil agile what is best for me
PDF
Maximize Project 2010 w/ SharePoint 2010 for PM Success
PDF
Agile portfolio planning
PDF
Leverage Project 2010 w/ SP2010 for PM Success @ SharePointFest Denver
PPTX
Agile Project Management - Part 2
PPTX
Maxim krukovsky
PPTX
Why Agile
PDF
How to Effectively Plan, Execute & Control SharePoint Projects
PDF
Adopt & Adapt: A Faster Path to Experience Governance & Standards
PDF
Why Agile? Back to Basics.
PDF
Importance of agile manifesto.
PDF
Project Management 1.1 introduction
PDF
Maximize Project 2013 & Office 365 for Project Management Success
PPTX
Introduction to Scaling agile and a Subwaymap
PDF
Agile myth 1 no plan and no doc
Managing Enterprise Projects with Project Server 2010
Delivering SharePoint Success
Beyond the Crystal Ball: The Agile PMO
7 Ways to Empower Reluctant PMs with SharePoint 2013
How to Best Manage SharePoint Projects @ SUGDC
Prince2 itil agile what is best for me
Maximize Project 2010 w/ SharePoint 2010 for PM Success
Agile portfolio planning
Leverage Project 2010 w/ SP2010 for PM Success @ SharePointFest Denver
Agile Project Management - Part 2
Maxim krukovsky
Why Agile
How to Effectively Plan, Execute & Control SharePoint Projects
Adopt & Adapt: A Faster Path to Experience Governance & Standards
Why Agile? Back to Basics.
Importance of agile manifesto.
Project Management 1.1 introduction
Maximize Project 2013 & Office 365 for Project Management Success
Introduction to Scaling agile and a Subwaymap
Agile myth 1 no plan and no doc
Ad

Similar to Help, My Website Project is Going Off the Rails - Now What? (20)

PDF
Digital Project Management for Digital Humanities
PPTX
Project management
PPTX
Project Management
PPTX
Project Management Basics
PDF
Digital Project Management UCC Nov 2013
PPTX
Project Management as an Art Form (DrupalCon Chicago 2011)
PDF
Digital Project Success
PDF
(PROJEKTURA) agileadria agile for corporations
PPTX
Leveraging Cloud Technologies to Boost Your Start Up
PDF
Remote Project Manager's Arsenal
PPTX
Project Management @ Confiz - An Overview
PPTX
Project Management Competency Guide for Digital Transformation
PDF
The Future of Project Leadership
PPTX
When to use agile (PMI ACP)
PPTX
Strategies for successful engineering management
PDF
Are we there yet? Rev up your productivity with project management tools
PDF
Are we there yet? Rev up your productivity with project management tools
PPTX
Project Management
PDF
ETPM3
PDF
Project rescue fix it ot kill it
Digital Project Management for Digital Humanities
Project management
Project Management
Project Management Basics
Digital Project Management UCC Nov 2013
Project Management as an Art Form (DrupalCon Chicago 2011)
Digital Project Success
(PROJEKTURA) agileadria agile for corporations
Leveraging Cloud Technologies to Boost Your Start Up
Remote Project Manager's Arsenal
Project Management @ Confiz - An Overview
Project Management Competency Guide for Digital Transformation
The Future of Project Leadership
When to use agile (PMI ACP)
Strategies for successful engineering management
Are we there yet? Rev up your productivity with project management tools
Are we there yet? Rev up your productivity with project management tools
Project Management
ETPM3
Project rescue fix it ot kill it
Ad

More from Sarah Khan (20)

PPTX
Building trust in a time of uncertainty: A video series and social strategy t...
PPTX
How to hack 10,000 student engagements: Four simple steps to highlight your p...
PPTX
Adventures in podcasting Where it’s at – I’ve got no turntable and two microp...
PDF
The Terminator- Blowing up our website to save our strategy
PDF
Keynote Talk by Dr. Josie Ahlquist
PDF
Evolve UX Workshop
PDF
How laurentian university created a data driven content strategy using seo
PDF
An illustrated journey to some sort of point about marketing
PPTX
The digital leader risks and rewards of having the president on social media
PPTX
The ABCs of digital marketing for PSEs – Analytics, Bench-marking, and Conver...
PDF
Beyond books how the library can support higher ed communicators
PPTX
Ru live zooming in on armchair recruitment with webinars
PPTX
Discover if your campus culture evolved enough to create social media engagem...
PPTX
Navigating relationships when no one knows what your job is
PPTX
Writing for santa
PDF
Taking it to the next level: Strategies for making good UX a team effort
PDF
Reducing our digital footprint in order to improve the customer experience
PDF
Send better emails
PPTX
How to build community on social media
PPTX
Supporting social media ambassadors
Building trust in a time of uncertainty: A video series and social strategy t...
How to hack 10,000 student engagements: Four simple steps to highlight your p...
Adventures in podcasting Where it’s at – I’ve got no turntable and two microp...
The Terminator- Blowing up our website to save our strategy
Keynote Talk by Dr. Josie Ahlquist
Evolve UX Workshop
How laurentian university created a data driven content strategy using seo
An illustrated journey to some sort of point about marketing
The digital leader risks and rewards of having the president on social media
The ABCs of digital marketing for PSEs – Analytics, Bench-marking, and Conver...
Beyond books how the library can support higher ed communicators
Ru live zooming in on armchair recruitment with webinars
Discover if your campus culture evolved enough to create social media engagem...
Navigating relationships when no one knows what your job is
Writing for santa
Taking it to the next level: Strategies for making good UX a team effort
Reducing our digital footprint in order to improve the customer experience
Send better emails
How to build community on social media
Supporting social media ambassadors

Recently uploaded (20)

PDF
Chinmaya Tiranga quiz Grand Finale.pdf
PDF
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
PPTX
Lesson notes of climatology university.
PDF
Computing-Curriculum for Schools in Ghana
PDF
Module 4: Burden of Disease Tutorial Slides S2 2025
PDF
Trump Administration's workforce development strategy
PPTX
Introduction-to-Literarature-and-Literary-Studies-week-Prelim-coverage.pptx
PDF
Supply Chain Operations Speaking Notes -ICLT Program
PDF
RMMM.pdf make it easy to upload and study
PPTX
Cell Types and Its function , kingdom of life
PPTX
Final Presentation General Medicine 03-08-2024.pptx
PPTX
human mycosis Human fungal infections are called human mycosis..pptx
PPTX
1st Inaugural Professorial Lecture held on 19th February 2020 (Governance and...
PPTX
Pharma ospi slides which help in ospi learning
PPTX
Final Presentation General Medicine 03-08-2024.pptx
DOC
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
PDF
O7-L3 Supply Chain Operations - ICLT Program
PPTX
202450812 BayCHI UCSC-SV 20250812 v17.pptx
PDF
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
PDF
O5-L3 Freight Transport Ops (International) V1.pdf
Chinmaya Tiranga quiz Grand Finale.pdf
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
Lesson notes of climatology university.
Computing-Curriculum for Schools in Ghana
Module 4: Burden of Disease Tutorial Slides S2 2025
Trump Administration's workforce development strategy
Introduction-to-Literarature-and-Literary-Studies-week-Prelim-coverage.pptx
Supply Chain Operations Speaking Notes -ICLT Program
RMMM.pdf make it easy to upload and study
Cell Types and Its function , kingdom of life
Final Presentation General Medicine 03-08-2024.pptx
human mycosis Human fungal infections are called human mycosis..pptx
1st Inaugural Professorial Lecture held on 19th February 2020 (Governance and...
Pharma ospi slides which help in ospi learning
Final Presentation General Medicine 03-08-2024.pptx
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
O7-L3 Supply Chain Operations - ICLT Program
202450812 BayCHI UCSC-SV 20250812 v17.pptx
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
O5-L3 Freight Transport Ops (International) V1.pdf

Help, My Website Project is Going Off the Rails - Now What?

  • 1. HELP! My Website Project Is Going Off The Rails NOW WHAT? @digitalechidna #PSEWEB 2018
  • 2. Erin Brinen ● 9 years experience running large scale digital projects ● DPM to Account Manager ● Higher Education project consultant ● Knows her stuff What you don’t know ● Degree in Anatomy and Cell Biology ● I love Drupal, my toddler and coffee @digitalechidna #PSEWEB 2018 Account Manager
  • 3. Jessie Johnston ● 10 years experience working in Higher Education ● Developer to DPM ● Higher Education Instructor ● Knows her stuff What you don’t know ● Degree in Wildlife Biology ● #PSEWEB related tattoo @digitalechidna #PSEWEB 2018 Digital Project Manager
  • 4. Why are we giving this presentation?
  • 5. Because, at the beginning of a project ...
  • 8. Web Projects Are Tough Some harsh realities that we have learned: ● What you WANT isn’t always what you NEED ● There are MANY ups and downs throughout a project ● The final product RARELY matches the original specifications ● There are ALWAYS surprises along the way @digitalechidna #PSEWEB 2018
  • 9. Setting Yourself Up for Success
  • 10. “an ounce of prevention is worth a pound of cure.” - Benjamin Franklin Image Source - https://www.baylor.edu/mediacommunications/news.php?action=story&story=200166
  • 11. Let’s start at the beginning
  • 12. Defining Your Goals ● Why are you doing the project? ● Who is your audience? ● What do you want people to do on the site? ● Who needs to be involved? ● What does success look like? ● Establish a timeline and budget! @digitalechidna #PSEWEB 2018
  • 13. Getting Buy-In ● You need to SELL your project to higher ups ● How will your project help the organization? ● Know who will be part of the approval process and speak towards their needs ● Create an internal project charter and clearly define timelines, budget and measurable objectives @digitalechidna #PSEWEB 2018
  • 15. ● What makes a great team? ● Straddling Silos ● Getting the right people in the room ● Internal vs. External @digitalechidna #PSEWEB 2018 From the Higher Ed Side
  • 16. ● Flexibility ● Open, honest and transparent communication ● Dedicated project team ● SME (Subject Matter Expert) ● Trust and accountability @digitalechidna #PSEWEB 2018 From the Agency Side
  • 18. Understanding the Process ● There are two common project management philosophies that are traditionally used for website projects; ○ Waterfall ○ Agile @digitalechidna #PSEWEB 2018
  • 19. Understanding the Process “Waterfall project management - is a sequential, linear process of project management. It consists of several discrete phases. No phase begins until the prior phase is complete, and each phase’s completion is terminal—waterfall management does not allow you to return to a previous phase.” @digitalechidna #PSEWEB 2018 Source: https://www.lucidchart.com/blog/waterfall-project-management-methodology
  • 20. Understanding the Process “Agile project management focuses on continuous improvement, scope flexibility, team input, and delivering essential quality products. Agile project management approaches include scrum as a framework, extreme programming (XP) for building in quality upfront, and lean thinking to eliminate waste.” @digitalechidna #PSEWEB 2018 Source: https://www.dummies.com/careers/project-management/agile-project-management-for-dummies-cheat-sheet/
  • 21. Understanding the Process ● Many web project follow a blended process that combines the best of both methodologies. ○ Waterfall is used to establish a set of features for a Minimum Viable Product (MVP) ○ An Agile approach is then used to complete a series of sprints, with functional deliverables @digitalechidna #PSEWEB 2018
  • 22. Common Tools and Strategies ● Embrace Meetings (really) ○ Status Updates/’Sprint’ Notes ○ IDS (Identify, Discuss, Solve) ○ Living Documents @digitalechidna #PSEWEB 2018
  • 23. Tools: Living Documents @digitalechidna #PSEWEB 2018 RACI Responsible, Accountable, Consulted, Informed RAIDRisks, Assumptions/Actions, Issues, Decisions/Dependencies AND
  • 24. Tools: RACI & RAID @digitalechidna #PSEWEB 2018
  • 26. This all sounds great!
  • 29. Do projects go off the rails? WHEN
  • 31. The Common Pitfalls @digitalechidna #PSEWEB 2018 25% Misalignment post discovery and planning 75%Misalignment approaching the end of development AND
  • 32. Do projects go off the rails? WHY
  • 33. What Derails a Project? ● Breakdown in communication ● Assumptions (Show vs. Tell) ● Incorrect tools or tactics ● New stakeholders, change in Project Champion ● Insufficient resources ● Lack of accountability @digitalechidna #PSEWEB 2018
  • 34. Do we get back on track? HOW
  • 36. Challenging Conversations ● Be open, honest and transparent ● Book a meeting to review project concerns ● We call these Project Interventions @digitalechidna #PSEWEB 2018
  • 37. Project Intervention Tips ● Include project stakeholders and higher ups ● Why has the meeting been called? Define desired outcomes ● Review impact on timelines and budget ● Create a plan to get the team project back on track @digitalechidna #PSEWEB 2018
  • 38. Project Intervention Tips ● Compromise, give-and-take ● Mutually invested in success, “We are in this together!” ● Document decisions, update your RAID ● Re-group and re-energize @digitalechidna #PSEWEB 2018
  • 39. Do we avoid Project Interventions? HOW
  • 40. Project Gating ● Mutually agreed upon Project Gates ● Full stop or checkpoint ● Pass / Fail @digitalechidna #PSEWEB 2018
  • 41. Project Gating ● Project success metrics ● External requirements ● Cross-reference larger group, stakeholders @digitalechidna #PSEWEB 2018
  • 42. Sample Agenda Project Gate ● Align via Project Mission Statement ● Timeline (On Track OR Off Track) ● Budget (On Track OR Off Track) ● RAID (Risks, Assumptions, Issues, Decisions) ● Risk Management ● Change Management ● Pass OR Fail @digitalechidna #PSEWEB 2018
  • 44. Rebuilding the Relationship ● It is important to have a good working relationship ● Get the project team out for a bonding experience. The power of face-to-face is amazing! ● In the end, everyone wants to enjoy the experience ● Re-enforce that both sides are in this together @digitalechidna #PSEWEB 2018
  • 47. Coping Strategies ● Face-to-face communication ● Pause and re-group ● Celebrate successes, discuss challenges ● Put yourself in their shoes ● Coffee! @digitalechidna #PSEWEB 2018
  • 49. Final Words ● Website projects always have hiccups along the way ● Set clear expectations throughout the project, ensure alignment (Show vs. Tell) ● Project interventions are a good thing! ● The relationship is important, as both sides are in this together ● Come up with ways to keep your team energized throughout the project @digitalechidna #PSEWEB 2018
  • 50. ● ‘Side of the desk’ PM can be good and bad ● PM takes more time than you expect (the 20% rule) ● Don’t be afraid to slow down (yourself or the project) ● There’s no shame in loving spreadsheets @digitalechidna #PSEWEB 2018 Final Words
  • 51. Erin Brinen, Account Manager Jessie Johnston, Digital Project Manager @digitalechidna @digitalechidna #PSEWEB 2018 Thank You!