Hong Kong Drupal User Group - 2014 May 10th
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Edison Wong discusses the importance of having a website for businesses and how to avoid common online business mistakes. He explains that a website is cheaper than print advertising, can reach a wider audience, help market expansion, and diversify revenue streams. Wong also advises not using free hosting services, starting without a clear plan, teaching topics not yet learned, expecting to work only 4 hours a week, looking for magic buttons to success, not focusing on quality content, and never getting started. He encourages attendees to contact him for a free trial of support services to help with their websites.
Hong Kong Drupal User Group - 2014 May 10th
- 1. Hong Kong Drupal User Group (HKDUG) Importance of Having a Website for Business and How to Avoid Online Business Mistakes DrupalCamp Hong Kong 2014 May 10th
- 2. Edison Wong ● CEO, PantaRei Design – hswong3i@pantarei-design.com ● Drupal developer & contributor – https://drupal.org/user/33940 ● HKDUG Co-founder – https://groups.drupal.org/drupalhk ● Startup founder – 2009 - PantaRei Design founded – 2010 - YBHK applicant – 2011 - ITF SERAP applicant – 2011 - HKSTP Incu-Tech applicant
- 3. PantaRei Design ● Hong Kong based Free and Open Source Software (FOSS) service provider – Content Management System (CMS) with Drupal – Cloud hosting with Amazon Web Services (AWS) ● Business Partnership – 2012 - AWS Consulting Partner – 2013 - Acquia Partner – 2013 - Atlassian Experts – 2014 - Rackspace Hosting Partner ● FOSS Contributor – 2008 - Hong Kong Drupal User Group Co-founder – 2012 - Drupal Services Provider
- 9. Outline ● Importance of Having a Website for Business ● How to Avoid Online Business Mistakes
- 10. Importance of Having a Website for Business ● Far Cheaper and Much More Flexible Than Print Advertising – Space is cheap – Advertisement is accessible for a longer period of time – Can DIY Content with CMS – Potentially reach a wider audience ● Market Expansion – Break through the geographical barriers
- 12. Importance of Having a Website for Business (cont.) ● Diversify Revenue Streams – e.g. sell advertising space to other business ● 24x7 – Tell customers to visit your website for information they are looking for ● Offer Convenience – Website is a self-service medium ● Add Value and Satisfaction – Help customer to remember you better
- 14. Importance of Having a Website for Business (cont.) ● Standardize Sales Performance – Pitch with your website on every customer ● Improve credibility – Many people use the Internet for pre-purchase research ● Guide potential customer graphically – By a dummy map which shows directions and landmarks graphically
- 16. Importance of Having a Website for Business (cont.) ● Growth Opportunity – Show potential investors what your company is about, has achieved, and can achieve in future ● Two-Way Communicative Marketing – Customers can quickly and easily give feedback ● Cheap Market Research – Website statistics show you how much traffic your website receives
- 18. How to Avoid Online Business Mistakes ● Not Using Your Own Hosting ● Starting Without a Plan ● Teaching Something You Haven’t Yet Learned ● Expecting to Work 4 Hours a Week ● Looking for a Magic Button to Press ● Not Spending Enough Time on the Content ● Never Getting Started
- 19. Not Using Your Own Hosting ● Unprofessional – Test blog using some free hosting service – Running business with yourname.blogspot.com – Using email with yourname@gmail.com ● Taking yourself seriously ● Buying your own domain and web hosting
- 21. Starting Without a Plan ● Success means getting to a certain point – Need to know when you get there – Waiting to see what happens is just waste of time ● Before you begin – Have a good idea of what your website will be about – How you want to generate an income from it
- 22. Teaching Something You Haven’t Yet Learned ● Focus on a subject you know – Write for your reader – NOT for your wallet ● The money will follow – As word gets around about your expertise
- 23. Expecting to Work 4 Hours a Week ● “4-Hour Workweek” is just the eye-catching title – Don't take it too literally – You still have to put the hours in ● Working smarter =/= Run a website in-between looking after the kids or a full-time job
- 25. Looking for a Magic Button to Press ● There is no single secret to success – So no one can sell it to you ● If it sounds too good to be true it is fake ● Save your money – Learn from the free resources on the web – Put your new knowledge into action
- 26. Not Spending Enough Time on the Content ● Content is KING – Distribution is QUEEN ● Quality content draws visitors to your site – But marketing can't turn bad content into a money- making enterprise ● Say something interesting and in your own voice
- 28. Never Getting Started ● You shouldn’t jump into a web business without learning something about it
- 29. Q&A
- 31. I Need More Help! ● Read documents from Drupal Community – https://drupal.org/documentation ● Join Hong Kong Drupal User Group – Event organizing: http://www.meetup.com/drupalhk – Technological discussion: https://groups.drupal.org/drupalhk – Business connection: http://www.linkedin.com/groups/?gid=6644792 – General sharing: https://www.facebook.com/groups/drupalhk ● Contact us for one (1) month free-trial support service – http://pantarei-design.com/services/support/#support-service-plans
- 32. Thank You ● Please feel free to contact us: – Unit 207, 2/F IC Development Centre, No.6 Science Park West Avenue, Hong Kong Science Park, Shatin, N.T. – +852 3576 3812 – http://pantarei-design.com/ – sales@pantarei-design.com