Drupal for Marketers
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Katelyn Fogarty discusses how Drupal can help marketers achieve their goals through its flexibility, large community support, and wide range of modules. She shares examples of using Drupal to create responsive marketing sites, A/B test content, build 340 personalized sites, and integrate with various tools. Fogarty also outlines how marketers can leverage Drupal's agility to iteratively improve conversion rates, track analytics, and increase traffic.
Drupal for Marketers
- 1. + The Marketers’ Case for Drupal By: Katelyn Fogarty
- 2. + About me – Katelyn Fogarty ● Background in Design & Development ● Worked with Drupal for the past 5 years ● Started with Drupal 5 ● Both used and managed Drupal as a marketer ● Build over a dozen large scale and multilingual Drupal sites. ● @katefogarty Sr. Manager of Digital Marketing at Acquia (manage acquia.com)
- 3. + “There’s a module for that” ● Freedom ● Great community ● Flexible & Scalable ● Speed of delivery ● Integration ● Open Source ● Cost
- 4. + What do you want? Better Conversion Rates Capture Leads Direct Sales Integration Analytics Social Responsive Design Personalization SEO A/B Testing Multivariate Testing Localization/Translation
- 5. + Responsive
- 6. + 14 Days to create digital campaign sites
- 8. + 340 Unique sites build on Drupal - personalization
- 9. + 30%Increased our localized traffic
- 10. + Integration
- 11. + How do we get there? ● Be Agile with Drupal ● Views module ● Workflow or work bench module ● Many more… ● Themes that enable you ● Omega ● Fusion ● Zen ● Many more… ● Integrate ● Marketing automation ● Analytics ● Many more…
- 12. + WEM Web Experience Management
- 13. + 250+ Warner Music Group artist websites Agile, creative freedom
- 17. + Marketing Goals ● Increase Leads ● Improve Messaging ● Relevant Content
- 18. + Mood testing
- 20. + 9% conversation rate On our talk to sales CTA
- 21. + 15% Organic Traffic Increase
- 22. + New Blog design Increased blog traffic by 35%
- 24. + Lessons Learned ● Mobile First ● Watch your data ● Design Approval ● Iterate Retrospective
- 25. + What’s next for you? Questions? Thank you! Follow me on twitter @katefogarty