How Americans recognize libraries
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The document summarizes key findings from the 2010 OCLC report "Perceptions of Libraries." It finds that while most Americans use online resources like search engines and social media, libraries still play an important role in providing free services and materials. Younger groups have integrated new technologies into their daily lives more than older groups, but all groups are increasing their use of digital information sources. The recession has increased reliance on libraries for those economically impacted. Libraries are seen as more than just physical spaces for books and are working to better promote their online collections and services.
How Americans recognize libraries
- 1. How libraries are perceived by the US people: 2010OCLC report: “Perceptions of Libraries, 2010”By Nalsi2011.3.12 @北邮图书馆
- 3. Perceptions of libraries and Information Resources (2005)82% of users use search engine as the start point of their information-searching process; 1% use library websites
- 4. Users give a higher valuation toward search engine than library concerning the quality of source.http://www.oclc.org/reports/2005perceptions.htm
- 5. TOCA long view: In Internet time (p. 2-7)
- 6. In context (p. 10-49)
- 7. By community (p. 50-93)
- 8. A long view: Looking forward(p. 94-100)
- 9. AppendicesIn contextThe development of Internet and technologiesThe Great RecessionHow American use online resources and their librariesThe library brandhttp://nalsicat.blogbus.com/logs/103034895.html
- 10. In context: some conclusionsLibraries are playing an vital role to supply the users with free new technologiesParadoxically, economic recession makes libraries more important, especially for those economic impacted peopleLibraries are still seen as a physical supplier of books, even though other services have been supplied for a long timeUsers value librarians very higher, even more than they value libraries
- 11. By communityCollege studentsTeens & young adults (12-24)Generation X (25-45)Boomers (46-64)Seniors (65-)
- 12. College StudentsUsers of new technologies92%use SNS（2/3of them log in everyday）81%use social media websitesRecognition of libraries43%of them take library as the most reliable sources (the highest group)
- 15. UW How college students seek information in the digital age reportUniversity of Washington’s Information School: How College Students Seek Information in the Digital Age, conducted in 2009http://projectinfolit.org/pdfs/PIL_Fall2009_Year1Report_12_2009.pdfhttp://catwizard.net/posts/20091205150856.html
- 16. Some findingsCollege students use the same set of information sources when conducting different tasks (professional or everyday)College student rely heavily on their social network when they search: for example, friendsLess than half of students consort to librarians; 1/3 of students find it useful to ask librarians questions about homework While col. students rely library resources, they don’t like librarians
- 17. Teens & young adultsTeens take information habits with them when they matureYoung adults lead in using online resources, IM and blogging, which was the habit of teens five years ago Teens are using: Wikipedia, Ask-an-expert sites (the highest of all), SMS (rather than IM)
- 18. Are teens are still using email?A research conducted by Nielson Co. in 2010 found that the time people spending emailing dropped by 28%. (time spent IM dropped by 15%)Kids love texting, with half send 50 or more per day, 1/3 send 100 or more.A Pew report: only 11% of teens use email every day(?). While in OCLC’s report, 96% of teens use email.
- 19. Gen XMost impacted group by the recession, with their lifestyle greatly changed: reduce spending and using libraries moreUsing all online information sources increased; the gap between them and teens & young adults bridged
- 20. BoomerSimilar with Gen Xer, closing the age divideAgain, greatly influenced by the recession, that their lifestyle changed a lot
- 21. SeniorsAgain, closing the age divide in using all the new technologiesNot impacted seriously by the recession, however, lifestyle changed too
- 22. Conclusions by communityAmericans who have a negative job impact rely on librariesTeens are among the most heaviest library users75% have a library card (2/3)72% visit the library annually (62%)Americans value librarians
- 23. Conclusions by communityNearly all Americans use email and search engines (94% and 92% respectively)Two-thirds of Americans use SNSWikipedia is broadly-used too (73%)Again, based on a report conducted by Pews in 2010, 53% of Americans who use internet (42% of all) use Wikipedia
- 26. Some of the final conclusionsLibrary websites:of 68% of all the users who use libraries, only half of them (33% of all) visit library websitesOne way to promote transitional values of libraries is to promote our online presence, no matter presence on SNS or online resources we offerOne of the main concerns of the users is that the opening hours of libraries are too short
- 27. Some of the final conclusionsLibraries need promotion:Only 17% of all the library users have ever seen ads or promotional materials of libraries (11% of college students), and most of the users saw them in the libraryPromote the library services, resources, ideas and values by asking librarians and users to tell his/her story about the library
- 28. OCLC’s Geek the Library project Libraries encourage the users to tell the story of his or her of what they geek (means what they passionate on), and tell the users that the library will support all what they want to do in order to increase the public awareness of their local libraries
- 29. The second step (and the most important one) is to increase the public awareness of funding difficulties faced by their local libraries and to make them do something (by voting, for example) to help the librariesSome of the final conclusionsUsers still relate libraries primarily with books, ignoring other services libraries supply, especially e-resourcesNew services to meet local needs, such as helping users to find a job, or free internet connectionLiteracy in the new ageTo establish the foundation of a democratic society (f.g.)
- 30. Any questions?