SlideShare a Scribd company logo
litmus ®
How to Automate Your Email
Development Workflow
litmus ®
#ResponsiveEmail
Hello, I’m @KevinMandeville.
litmus ®
#ResponsiveEmail
I design + build emails at
litmus ®
#LitmusLive
Tweet
@litmusapp #LitmusLive
with any questions
litmus ®
We’re doing it all wrong.
litmus ®
#LitmusLive
Most of us aren’t
automating our workflow…
litmus ®
#LitmusLive
Source: 2016 State of Email Production by Litmus
litmus.com/lp/2016-state-of-email-production
litmus ®
#LitmusLive
73%of email designers and developers do not use CSS inlining
Source: 2016 State of Email Production by Litmus
litmus ®
#LitmusLive
93%of email designers and developers do not use Emmet
Source: 2016 State of Email Production by Litmus
litmus ®
#LitmusLive
93%of email designers and developers do not use task runners
Source: 2016 State of Email Production by Litmus
litmus ®
#LitmusLive
95%of email designers and developers do not use a static site generator
Source: 2016 State of Email Production by Litmus
litmus ®
#LitmusLive
DRY(Don’t Repeat Yourself)
litmus ®
Automate your workflow
litmus ®
#LitmusLive
litmus ®
#LitmusLive
Manual task runners can be complicated
litmus ®
#LitmusLive
LiveReload ✅
Rewriting image URLs ✅
Instant Previews ✅
Send test emails ✅
Task runners built into Litmus Builder
CSS inlining ✅
Tracking Manager ✅
Partials ✅
Real-time compilation ✅
litmus ®
#LitmusLive
Code Analysis ✅
Snippets ✅
Emmet ✅
Multiple Cursors ✅
More power user tips
litmus ®
* DEMO *
litmus ®
#LitmusLive
Partial example of a header
litmus ®
#LitmusLive
Partial example of a header
litmus ®
One more thing…
litmus ®
Email kevin@litmus.com to join
Builder beta program
litmus ®
#LitmusLive
Vote + request Builder features on our
public Trello roadmap
litmus ®
#LitmusLive
View complete Builder documentation
litmus.com/help/testing/litmus-builder-guide/
litmus ®
#LitmusLive
litmusbuilder.com
litmus ®
Q&A
7-day free trial of Litmus use coupon code:
BUILDERWORKFLOW
litmus.com/giftcard

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How to Automate Your Email Development Workflow