PRODUCT MANAGEMENT
with focus on
a few words about
HOWTOTALKTO DEVELOPERS
YOUR HOST
Bartek Gatz


xmgatz@gmail.com
IT EDUCATION
VS
PRODUCT MANAGEMENT
technology
coding efficiency
project management
product
goal
customers / market
process
schedule
team
project management product management
GOALS
product
goal
customers / market
process
schedule
team
project management product management
GOALS
PRODUCT MANAGEMENT
customers sales
marketing the lab
product 

manager
PRODUCT MANAGEMENT
How to become an effective information hub?
PRODUCT MANAGEMENT
Let’s focus onThe Lab today
the lab
Why are IT jobs cool?
creativity
problem solving
technology
compensation
How to be a good IT Product Manager - part 2 - talking to Developers
What motivates us?
What are the goals of an IT company?
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become rich
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become rich
How are the problems solved?
#1problem understanding
customers
product 

manager
#2validate problem with other sources
product 

manager
sales
market
#3check if the problem can be solved
product 

manager
the lab
#4forge the solution proposal
product 

manager
#5solution is built
the lab
#6solution is validated
product 

the lab customers
#7solution is ready
the lab
customers
sales marketing
Easy, right?
Easy, right?
Right?
What is a relay race?
What is a relay race?
What is a relay race?
well defined 

connection point
well defined 

handoff artefact
team members 

run the race alone
What is a relay race in IT?
well defined 

connection point
well defined 

handoff artefact
team members 

run the race alone
project execution

schedule
release requirements

document
What is a relay race in IT?
well defined 

connection point
well defined 

handoff artefact
team members 

run the race alone
oh, s#!t….
project execution

schedule
release requirements

document
well defined 

connection point
well defined 

handoff artefact
team members 

run the race alone
oh, s#!t….relay race
too short forThe Lab

to understand the pain
not taking all the conditions

into account
no place for 

trial and error
oh, s#!t….relay race
well defined 

connection point
well defined 

handoff artefact
team members 

run the race alone
too short forThe Lab

to understand the pain
not taking all the conditions

into account
no place for 

trial and errorno collaboration
Consequences?
s#!tty motivation
need for micromanagement
s#!tty product
Consequences?
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become rich
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become richFAIL
What motivates us?
collaboration
collaborationHow to implement ?
#1problem understanding
customers
product 

manager
#1collaboration on problem definition
customers
product 

manager
the lab
#2validate problem with other sources
product 

manager
sales
market
#2
sales
market
collaboration on problem definition
product 

manager
the lab
#3check if the problem can be solved
product 

manager
the lab
#3check if the problem can be solved
product 

manager
the lab
#4forge the solution

proposal
product 

manager
#5build the solution
the lab
#3build and evolve the solution’s shape
product 

manager
the lab
#6solution is validated
product 

the lab customers
#4continuous validation
product 

the lab
customers
#7solution is ready
the lab
customers
sales marketing
#5product maturity
product 

the lab
customers
sales
marketing
Takeaways
#1PM should be a member of The Lab
product 

manager
the lab
#2solution definition comes from allThe Lab members
product 

manager
the lab
#3PM should sit, work and participate inThe Lab’s day
product 

manager
the lab
every day
#4PM is notThe Lab’s manager
product 

manager
the lab
User Story FTW!
User Story FTW!
prevents the relay race
imposes collaboration
so…
If you are a PM
product 

manager
work with your Lab!
If you work inThe Lab
invite your PM to collaborate!
the lab
If you see a relay race
raise the alarm!
If that does not work
find a better company to work
for.
How to be a good IT Product Manager - part 2 - talking to Developers
Collaboration
be open
be honest
don’t bulls#!t anyone
don’t be a smartass
THANKYOU

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How to be a good IT Product Manager - part 2 - talking to Developers