This document discusses building a DevOps culture from scratch in Indonesia. It provides principles for establishing a DevOps culture, including fostering collaboration, imposing end-to-end responsibility, encouraging continuous improvement, automating processes, focusing on customer needs, embracing and learning from failures, and uniting teams and expertise. Stories are also shared about common issues faced such as a lack of standard operating procedures and documentation, slow communication, fear of production releases and change. The document encourages working together as people and teams to continuously learn and improve.