How to build wow products
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The document discusses the concept of 'wow products' and how to build them by understanding customer habits and needs through methods like Know Your Customer (KYC). It highlights the importance of habit formation, user experience design, and lean product development in creating successful products. Additionally, it touches on product marketing as a key element in ensuring a product's market success.
How to build wow products
- 1. Building WoW Products? Lokesh Gupta Founder @ ProductHood
- 2. What is a Product?
- 3. “Product is something which satisfy customer needs”
- 4. WoW Products
- 5. WoW Products
- 6. WoW Products
- 9. “a settled or regular tendency or practice, especially one that is hard to give up”
- 10. “It takes 66 days on an average to form habits”
- 11. How to change habits?
- 12. How to change habits?
- 14. KYC
- 15. KYC - Know Your Customers ● Tastes ● Habits ● Likes ● Dislikes ● Pain points ● Aspirations ● Goals ● Demographies ● Income ● What products they use?
- 16. How to do KYC? “In a startup no facts exist inside the building, only opinions.” - Steve Blank
- 17. User Persona
- 18. How to build habit forming products?
- 19. Hooked Model
- 20. Internal Triggers - Feeling bored or lonely
- 23. What next?
- 25. Reduce Waste
- 26. Anything left?
- 27. Product Marketing Product marketing is the process of bringing a product to market and overseeing its overall success.
- 28. iPod V/s Sony Walkman
- 29. Thank You