How to grow your business using the Internet
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The document discusses how businesses can leverage the internet to grow by establishing an effective online presence through a great website, email marketing, and social media. It emphasizes the importance of rich content, user experience, and ease of navigation to attract and engage potential customers. The document also highlights the cost-effectiveness and efficiency of internet marketing compared to traditional advertising methods.
How to grow your business using the Internet
- 2. How to grow your business using the power of the Internet?
- 3. Primary Use: Getting Relevant and Right information at the click of a button.
- 4. 2 Billion search hits on Google - EVERYDAY
- 5. India ranks 4th in the list of countries with Highest Internet Users Having 81 Million users Source: www.internetworldstats.com
- 6. Rate at which the internet users are growing in India is 1520% each year
- 7. What are these people doing on the Internet ?
- 8. Most people use the internet for convenience.
- 9. Convenience in finding information about anything &everything
- 10. The biggest challenge a human being faces today is the challenge to choose between options.
- 11. Making a choice to arrive at the RIGHT DECISION about a Product or a Service.
- 12. How do I buy a Music System or a Laptop?
- 13. New technology DEMANDS newer ways to communicate.
- 14. I can either go from store to store Or I can just Click!
- 15. Internet presence of your organization can be the most economicaland effective way to REACH OUT to millions of users who may be in need of your products or services.
- 16. What do you NEED to have an ONLINE PRESENCE?
- 17. 1. a GREAT Website
- 18. People take DECISIONS based on what they see, what others share with them. Hence, Internet is not a passive experience, but its a SHARED EXPERIENCE.
- 19. Your website can be your greatest marketing tool which can replace an entire team of people.
- 20. Lets compare our advertising efforts and cost to that of Internet Presence. Costs Life Newspaper Ads: Lakhs 1 day Hoardings: Lakhs 1 month Television Ads: Crores a few seconds Banners & Posters: Mostly illegal a few days
- 21. "Half the money I spend on advertising is wasted, the trouble is, I don't know which half ” – John Wanamaker
- 22. You + Millions of Internet prospects
- 23. How can you create a GREAT WEBSITE?
- 24. Websites are not just text and images..
- 25. We need to keep the USER in mind.
- 26. Rich content Ease of use User Experience Updated Content Employee sharing Inbound links
- 27. A Great Website should be able to EDUCATE and ENLIGHTEN
- 28. Users should WANT TO share it with others. These others would in turn share it with more others.
- 29. Easy to Remember DOMAIN NAME www.lifeschool.co.in
- 30. Hosting on a FAST SERVER Upgradeable as per future needs.
- 31. Examples of websites from various category of businesses.
- 32. Jewellery • Beautiful Photos of Jewellery • Gold Rate • Choose – Click – Gift • Products • Events – Awards, Fashion Shows, Offers. • Collection – Premium Products • Store Locator • Order Status
- 33. Jewellery • Promos with price mentioned (Rs. 999/-) • Shop Online • Invest Online – Schemes, Payment Options, Enrol, Account, FAQs. • Wedding Planner • Jewelogy – Cuts, Colors, Clarity, Carat Weight • Knowledge Base • Tips – Dos and Dont’s of wearing and caring for your Jewellery • Search • And the basics –About us, contact us, etc.
- 34. Retail / Distributor – Music Systems • Products / Brands • Knowledge Base • Help me to choose the right system as per Room, Budget, Quality, Performance, Output, etc. • Accesories Suggestion – People who bought this also bought this accesory. • Buy Online • Service / Online Support • Testimonials • And the basics..
- 35. Construction • Beautiful picturesof landscapes, 3D views of the buildings. • Amenities • Floor Plan • Location Map • Specifications – Wall, Concrete, Windows, Kitchen, Lift, etc. • Completed Projects • What to look for in a home?
- 36. Construction • Awards • Blog • Finance Guide • Testimonials • And the basics..
- 37. What do you NEED to have an ONLINE PRESENCE?
- 38. 2. Email and Email based Marketing
- 39. 3. Social Media
- 40. Do More with Less
- 41. Do More More awareness More prospects More revenue More referrals More follow ups More feedbacks More communication More convenience
- 42. With Less Less cost of reaching out Less efforts to reach out Less waste of resources
- 43. Marketing through Internet is: Inexpensive Measurable Targeted Relevant Efficient Authentic Convenient Global