How to Set Up Google Analytics & Install on Website
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This document provides a detailed guide on setting up Google Analytics on a website, specifically focusing on WordPress. It covers the steps for signing up, adding tracking code, and configuring settings to track website traffic. It also offers an alternative method for sites not using a content management system, outlining how to manually add tracking code to a website's header.
How to Set Up Google Analytics & Install on Website
- 1. How to Set Up GOOGLE ANALYTICS & Install on Website By: Anna Marie J. Pineda www.annamariepineda.com
- 2. let’s first define What is GOOGLE ANALYTICS?
- 3. A freemium web analytics service offered by Google that tracks and reports website traffic
- 4. & an analytical tools for Search Engine Optimization and Marketing purposes
- 5. so let’s start & proceed to your web browser
- 7. you will land on this Home Page
- 8. 3 steps Sign up Add tracking code Learn you audience
- 10. let’s start filling up this form
- 11. choose what you will track
- 12. type in your Account Name (required)
- 14. your Website URL (required)
- 15. select your Industry from drop down menu
- 16. search your Country here
- 17. & select your Time Zone here
- 18. check all the Recommend Data Sharing box
- 19. Lastly click, Get Tracking ID
- 20. Terms of Service Agreement appears
- 21. please give time to read it first
- 22. to fully understand what your going through
- 23. once done, click I Accept
- 24. now this is your Dashboard
- 25. here is your Tracking ID
- 26. beside it there’s a pop up note…
- 27. that says…
- 28. then, click OKAY, GOT IT!
- 29. Done in setting up your GA account
- 30. since I used website under WordPress hosting…
- 31. we will install it first on your website
- 32. following this video tutorial on YouTube
- 33. recommended to choose the updated version
- 34. for easy, faster & reliable guide
- 35. so let’s proceed to Website Dashboard
- 36. here’s the WordPress dashboard
- 37. there are several ways to install GA
- 38. to start gathering information on your site
- 39. & presenting it to us in a Reports
- 40. some of these depends on CMS?…
- 41. “Content Managing System” like..
- 42. WordPress, Wix & more…
- 43. Google has a help article for every CMS
- 44. our focus now is using GA in Wordpress…
- 45. by MonsterInsight Wordpress Plugin
- 46. go to Plugins then click
- 47. then select Add New
- 48. in keyword bar search Monsterinsights (w/o spacing)
- 49. once you click install, wait & see “Installed”
- 51. once activated… you’ll notice the new section in your admin area
- 52. Navigate Insight then settings here’s the setting screen
- 53. the 1st thing we need to do is to…
- 54. Authenticate with Google account
- 55. to allow the site & Google to communicate
- 56. & send the information about website visitors
- 57. click now Authenticate with your Google account
- 58. this will appear, click NEXT
- 60. enter Google Code click to get the code
- 61. before the Code… click allow the App & Google…
- 62. to use your information
- 63. after allowing this will appear here’s the code
- 64. copy & paste the code here & click NEXT
- 65. click the drop down arrow to select
- 66. since it’s only 1 site, 1 option will appear the default All Web Site Data then click next
- 67. not really Done! there’s more…
- 68. but your not going to sweat, by just clicking & save
- 69. done with the General setting set up
- 70. let’s move on in Tracking
- 71. under Tracking is Engagement
- 72. just go on filling it up what’s necessary
- 73. followed by Demographics, same procedure from previous
- 74. next Enhanced Link Attribution
- 75. File Downloads
- 76. in here Affiliate Links
- 77. Ads, eCommerce, Custom Dimensions & Performance for tracking Upgrade of the account
- 79. lastly, Permission see reports, use settings & allow usage tracking
- 80. those are the basic settings that you need to set up
- 81. to your WordPress site
- 82. & now it is ready to send
- 83. data to Google Analytics
- 84. & start analyzing your traffic
- 85. On the other hand, there is another way If your not using
- 86. or other Content Management System (CMS)
- 87. Instead we’re going to add tracking script to Your Theme
- 88. or a Custom Website
- 89. First go to your Google Analytics account Administration
- 90. go to Tracking info, drop down the menu & click Tracking Code
- 91. encircled is the Tracking code script
- 92. highlight to copy the script…
- 93. open your website file to locate the…
- 94. the right place to put on the script
- 95. It’s should be on the header file so that… It will tract page by page of your site
- 96. see arrow insert location on file
- 97. & paste it like this
- 98. finally go back to GA admin &… click Send test traffic
- 99. the zero active user should become 1 which means its working already Hooray!!!
- 100. & you may start ANALYZING YOUR VISITORS traffic
- 101. THE GOAL IS TO TURN DATA INTO INFORMATION & INFORMATION INTO INSIGHT -- CARLY FIORINA