How to use machine learning - Benchmark by EBG Berlin 2019
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Dynamic Yield is a platform that uses machine learning to personalize digital customer experiences through A/B testing, predictive targeting, behavioral messaging, product recommendations, and personalization. It has over 300 global customers and is a leader in Gartner's Magic Quadrant. The document provides examples of how Dynamic Yield was used to optimize product recommendation layouts and homepage banners, reducing bounce rates by 20% and increasing revenue per session by 5.9% with only a small time investment.
How to use machine learning - Benchmark by EBG Berlin 2019
- 1. #digitbench19WIFI digitbench19 How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth LIAD AGMON CEO Dynamic Yield Keynote 9:30 AM - 9:40 AM
- 3. Dynamic Yield is platform that leverages AI for quickly building better performing and more relevant digital customer experiences. A/B Testing & Predictive Targeting Email & Push Triggers Behavioral Messaging & Notifications Journey-aware Product Recommendations 1:1 Affinity-Based Personalization Manual & Automated Segment Building Mobile App Personalization It drives higher customer engagement, revenue and lifetime value.
- 5. Personalization Engines Magic Quadrant Leader Dynamic Yield is highest in “ability to execute” and furthest for “completeness of vision” in the Leaders Quadrant
- 7. Digital touchpoints everywhere: New opportunities, New challenges
- 8. We are about to enter a hyper-personalized world Real-time Context Content Customer Data Personalization
- 9. What do customers want? Joy RelevanceEfficiency
- 11. You, trying to improve digital customer experience.
- 12. Where to Start?
- 13. 2. Get buy-in of part-time contributors * Front-End Developers * UX * Online Marketers * Product Managers * CRO experts * Analytics 1. Identify a leader (could it be you?) * Smart * Data Driven * Entrepreneurial * Knows the org well * Respected by her peers * Technical acumen - a big plus
- 14. 4. Start a culture of bold experiments * Brand team may say ‘it can negatively affect the brand’. BS. * Beg developers for help. Bribe them if needed. * Widely share results and analysis. Your CEO loves data! 5. Send me a postcard when you get promoted (or Venmo me @LiadAgmon) 3. Identity a couple of fast wins * Recs Layout Optimization * Dynamic Homepage Banners * Smart landing pages
- 15. Two AI-Powered CX Examples
- 18. Hero Category Top Sellers Reviews More Product Recs Promo Video Effort: 8 hours creating template. 1 hour per each new experience.
- 19. 3 1 2 4
- 20. Hero Category Top Sellers Reviews More Product Recs Promo Video 20% Drop in Bounce Rate Good ROI for an 8-hour effort? You bet!
- 22. Before After Effort: 10 hours modifying DY’s Template Revenue / Session: +5.9% Good ROI? You Bet.
- 24. Want a copy of the deck? Email me: liad@dynamicyield.com