Hybrid Cloud, BigData and Consumerization The 2012 Trends
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The document discusses trends in hybrid cloud, big data, and consumerization and their impact on enterprise systems. Key points include: - Hybrid cloud models are emerging that combine private and public clouds for flexibility and cost savings. - Big data is driving the need for new database and analytics technologies to handle large, diverse datasets and real-time insights. - Consumerization is bringing new mobile access channels and requiring integration of consumer applications.
Hybrid Cloud, BigData and Consumerization The 2012 Trends
- 1. Hybrid Cloud, BigData and Consumerization The 2012 Trends Danairat T. Enterprise Architect, ASEAN danairat.thanabodithammachari@oracle.com, +66-81-559-1446
- 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.
- 3. Oracle The world’s most complete, open, and integrated business software and hardware systems Type Public (NASDAQ: ORCL) Industry Computer software, Hardware Founded California, USA (1977) Founder(s) Larry Ellison, Bob Miner, Ed Oates 500 Oracle Parkway, Redwood Headquarters City, California, United States Area served Worldwide (145 countries)
- 4. Complete. Open. Integrated. Leader. • Database • Data Warehousing • Business Intelligence Applications • Enterprise Performance Management • System, Hardware, Storage • Middleware • Application Server • Identity Management • Customer Relationship Management • Human Capital Management • Supply Chain Management • Retail • Financial Services • Banking • Public Sector • Communications • Professional Services
- 5. Agenda • Introduction and Consumerization • Hybrid Cloud Computing • Big Data • Q&A
- 6. The Enterprise Reference Architecture Core Systems
- 7. The Enterprise Reference Architecture Access Channels Integration and Channel Systems Core Systems Enterprise Information Management
- 8. The Enterprise Reference Architecture Access Channels Integration and Channel Systems Insight Sales and and Marketing Monitoring Core Systems Enterprise Information Management
- 9. The Enterprise Reference Architecture Access Channels Integration and Channel Systems Insight Sales and Corporate Regulatory and Marketing Admin. Compliance Monitoring Core Systems Enterprise Information Management
- 10. The Enterprise Reference Architecture Access Channels Integration and Channel Systems Insight Sales and Corporate Regulatory and Marketing Admin. Compliance Monitoring Core Systems Enterprise Information Management System Security/ Monitoring Enterprise Infrastructure Auditing and and Management Identity Management
- 11. The Enterprise Reference Architecture Access Channels Integration and Channel Systems Insight Sales and Corporate Regulatory and Marketing Admin. Compliance Monitoring Core Systems Enterprise Information Management System Security/ Monitoring Enterprise Infrastructure Auditing and and Management Identity Management
- 12. The Enterprise Reference Architecture Access Channels Integration and Channel Systems Insight Sales and Corporate Regulatory and Marketing Admin. Compliance Monitoring Core Systems Enterprise Information Management Customer Data Product Data Payment Data Accounting Org. Hierarchy Enterprise Infrastructure User Centric System Process Centric Security/ Monitoring Auditing Data Centric and and Management Decision Centric Identity Management H/W, Storage, OS, Database, AppServer Platform
- 13. Consumerization and Enterprise Systems • Social Network Application • Location Based Application • Smart Touch Phone • Tablets • Smart TV • WIFI Digital Camera • Portable 3G Router
- 14. Consumerization and Enterprise Systems • Social Network Application • Location Based Application • Smart Touch Phone • Tablets • Smart TV • WIFI Digital Camera • Portable 3G Router Consumerization and Mobile Workforce
- 15. Enterprise Systems Trend From Consolidation to Cloud Private Cloud App1 App2 App3 App1 App2 App3 Private PaaS Private IaaS Silo’d Grid • Physical • Virtual • Dedicated • Shared services • Static • Dynamic • Heterogeneous • Standardized appliances
- 16. Enterprise Systems Trend From Consolidation to Cloud Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 Private PaaS Private PaaS Private IaaS Private IaaS Silo’d Grid Private Cloud • Physical • Virtual • Self-service • Dedicated • Shared services • Policy-based • Static • Dynamic resource mgmt • Heterogeneous • Standardized • Chargeback appliances • Capacity planning
- 17. Server Virtualization and Platform Virtualization Cloud Is NOT Just Server Virtualization Server Virtualization Platform Virtualization Make one physical resource look like many Make many physical resource look like one Consumers Consumers Single Virtual Platform Multiple Virtual Servers Virtualization Software Clustering GRID Software Single Physical Resource Multiple Physical Resources
- 18. Database Consolidation Approaches Three Options Using Oracle Database 11g Infrastructure Cloud Database Cloud DW CRM ERP DW ERP CRM DW ERP CRM DB DB DB DB DB DB DB OS OS OS Oracle VM Oracle VM OS OS OS OS Server Virtualization Database Schema Deploy in dedicated VMs Share server pool Share database instances Server virtualization Real Application Clusters Real Application Clusters
- 19. Middleware Consolidation Approaches Three Options Using Oracle WebLogic Custom ERP Custom CRM ERP Custom CRM ERP WebLogic WebLogic WebLogic WLS WebLogic Server Server WLS Server VO VO Server Virtualization Guest OS Option Guest OS Hypervisor Hypervisor OS OS Server Virtualization Server Virtualization Platform Virtualization with Guest OS with no Guest OS Shared App Server Dedicated App Servers Dedicated App Servers Shared Pool of Hardware Server virtualization Higher System Utilization
- 20. Oracle Private Cloud Applications Cloud Management Oracle Enterprise Manager Custom Apps Oracle Applications ISV Apps Application Performance Mgmt Platform as a Service Process Mgmt: Lifecycle Integration: Security: User Interaction: BPM Suite Management SOA Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, JRockit Configuration Exalogic Elastic Cloud Management Database Grid: Oracle Database, Database Options Application Exadata Database Machine Quality Mgmt Infrastructure as a Service Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Solaris Containers Oracle VM for x86 Physical & Virtual Servers Systems Mgmt Storage
- 21. Oracle Private Cloud Applications Cloud Management Oracle Enterprise Manager Custom Apps Oracle Applications ISV Apps Application Performance Mgmt Platform as a Service Lifecycle Integration: Process Mgmt: Security: User Interaction: Management SOA Suite BPM Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, JRockit Configuration Exalogic Elastic Cloud Management Database Grid: Oracle Database, Database Options Application Exadata Database Machine Quality Mgmt Infrastructure as a Service Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Solaris Containers Oracle VM for x86 Physical & Virtual Servers Systems Mgmt Storage
- 22. Enterprise Systems Trend From Consolidation to Cloud Public Clouds IaaS SaaS PaaS Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 Private PaaS Private PaaS Private IaaS Private IaaS Silo’d Grid Private Cloud • Physical • Virtual • Self-service • Dedicated • Shared services • Policy-based • Static • Dynamic resource mgmt • Heterogeneous • Standardized • Chargeback appliances • Capacity planning
- 24. Enterprise Systems Trend From Consolidation to Cloud Public Clouds Hybrid IaaS PaaS IaaS SaaS PaaS SaaS Private Cloud Virtual Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 App1 App2 App3 Private PaaS Private PaaS Private PaaS Private IaaS Private IaaS Private IaaS Silo’d Grid Private Cloud Hybrid • Physical • Virtual • Self-service • Federation with • Dedicated • Shared services • Policy-based public clouds • Static • Dynamic resource mgmt • Interoperability • Heterogeneous • Standardized • Chargeback • Cloud bursting appliances • Capacity planning
- 25. Big Data Defined Big Data: Techniques and Technologies that Make Handling Data at Extreme Scale Economical. Brian Hopkins and Boris Evelson, Forrester Research, “Expand Your Digital Horizons with Big Data” (September 2011)
- 26. What Makes it Big Data? SOCIAL BLOG 101100101001 001001101010 101011100101 SMART 010100100101 METER VOLUME VELOCITY VARIETY VALUE
- 27. Why Is Big Data Important NOW? US HEALTH CARE MANUFACTURING GLOBAL PERSONAL EUROPE PUBLIC US RETAIL LOCATION DATA SECTOR ADMIN Increase industry Decrease dev., Increase service Increase industry Increase net value per year by assembly costs provider revenue by value per year by margin by by $300 B –50% $100 B €250 B 60+% Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)
- 28. Divided Solution Spectrum Data Variety Unstructured Distributed NoSQL File Systems Flexible MapReduce Specialized Dynamic Solutions Developer Transaction Schema (Key-Value) Centric Stores SQL Schema DBMS DBMS Advanced Trusted ETL Analytics Secure (OLTP) (DW) Administered Information Density Acquire Organize Analyze
- 29. Bleeding Edge Solution Stack Data Variety Unstructured HDFS Hadoop Dynamic MapReduce Schema Cassandra NoSQL “R” Flexible Specialized Developer Home Home Centric Schema RDBMS Grown Hive Grown ETL BI Information Density Acquire Organize Analyze
- 30. Oracle Engineered Systems Data Variety Unstructured Dynamic Schema Big Data Analytic Schema Exadata Information Density Acquire Organize Analyze
- 31. “if you are serious about software you should build your own hardware ” Alan Kay
- 32. Integrated Solution Stack for Big Data InfiniBand InfiniBand ACQUIRE ORGANIZE ANALYZE DECIDE
- 33. Government Trends • Everything as a Service Model • Database as a Service • Middleware as a Service • Software as a Service • Platform as a Service • Paradigm Shift from Reactive to A Proactive Government • Improve User Interactivity • Content Recommendation / Targeting (Concierge) • Provide a Platform for Collaboration (Agencies, Public & Apps Developers) • Real-time Data Sharing (e.g. Data.gov & Data.gov.sg) • Integration accessibility • Semantic Web & Mashups • Mobilization • Predictive Analytics
- 34. Government Trends • Everything as a Service Model • Database as a Service • Middleware as a Service • Software as a Service • Platform as a Service • Paradigm Shift from Reactive to A Proactive Government • Improve User Interactivity • Content Recommendation / Targeting (Concierge) • Provide a Platform for Collaboration (Agencies, Public & Apps Developers) • Real-time Data Sharing (e.g. Data.gov & Data.gov.sg) • Integration accessibility • Semantic Web & Mashups • Mobilization • Predictive Analytics
- 35. Predictive Analytics Architecture for Predictive Analytics Unstructured Oracle Big Data Web Analytics Machine Structured
- 36. Predictive Analytics Architecture for Predictive Analytics Unstructured Oracle Big Data Web Analytics Machine Transaction Data Data Feeds Oracle Exadata Structured Customer Machine Data
- 37. Predictive Analytics Architecture for Predictive Analytics Unstructured Oracle Big Data Web Analytics Machine Transaction Data Data Feeds Oracle Exadata Structured Customer Machine Data
- 38. Predictive Analytics Architecture for Predictive Analytics Unstructured Oracle Big Data Web Analytics Machine Analytics Tools Transaction Data Data Feeds Oracle Exadata Structured Customer Machine Data
- 39. Predictive Analytics Architecture for Predictive Analytics Unstructured Portal Oracle Big Data Web Analytics Machine Demographic Analytics sAnalysis Tools Transaction Data Customer Data Feeds Relationship Management Oracle Exadata Structured Customer Machine Data
- 40. Predictive Analytics eGovernment Use Cases • Crisis Impact Analysis • For example, when there is a chemical spill, weather Information are obtained from rain sensors, wind sensors and facebook posts to ascertain the areas which will be impacted. • Flood Control • Make use of real-time data from sensors and facebook posts to predict areas that may experience flooding. Deployment of traffic control, drainage workers to manage situation • Transport Bus Sensors • Sensors are installed on buses and data is collected in real-time for display to commuters. (e.g. Wait Time, No. of passengers) • Based on collected real-time data, bus companies can also deploy more buses to certain routes in response to crowds