Nitrobots an introduction to AI in Marketing
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Virtual sales agents are AI-powered chatbots that can increase contact rates for call centers by qualifying leads through messaging. A case study showed a virtual sales agent improved contact rates for an SMSF client campaign by 20% by having more detailed conversations with prospects via messaging before passing highly-qualified leads to human sales agents. These virtual sales agents are powered by natural language processing and machine learning capabilities to understand and respond to user messages intelligently.
![VIRTUAL SALES AGENT SALES AGENT
“ I’m calling now as you
have been in
communication with
VSA and as arranged
on [date] I’m here to
provide a quote for
[product].”
Contacting as “pre sales
agent”
Utilising email for communication –
allows “teaching” VA non-real-time
Interpreting response from
consumer to selected
response
Responding based on scripted core
answers – compliance
Collating response data to feed to
sales agent e.g. Best Date/Time
1. Increasing contact rate - call centre](https://image.slidesharecdn.com/icumulusintroductiontonitrobots-feb18-180221075905/85/Nitrobots-an-introduction-to-AI-in-Marketing-14-320.jpg)
Nitrobots an introduction to AI in Marketing
- 2. About Us - Data Driven Direct Response
- 3. ● Global IT Spending to Reach $3.7 Trillion in 2018 driven by AI & Internet of Things (IoT) Gartner ● AI has the potential to increase economic growth rates by a weighted average of 1.7% across all industries through 2035 - Accenture ● ICT, Manufacturing and Financial Services will see the highest annual Gross Value Added Growth by 4.8%, 4.4% and 4.3% respectively - Artificial Intelligence - Industry Value
- 4. Investment - Top 100 startup Ai companies The following private companies have raised $11.7B in aggregate funding – Source: CNBC, techcrunch Dec 2017
- 6. Key Players in the AI Industry Company AI / assistant - brand Siri Alexa Cortana Google Assistan t Watson
- 7. • 48% of consumers would rather connect with a company via live chat than any other mean of contact. • By 2020, 85% of human interactions will be managed without a human! • 96% of businesses believe chatbots are here to stay. • 50% customers expect a business to be open 24*7 source: http://digital-transformation-insights.photon.in/infographic-the-state-of-chatbots User adoption...
- 8. Examples
- 9. Examples
- 10. Virtual Sales Agents Virtual Customer Service Agents Introducing - NitroBots
- 11. Increasing Call attempts Decreasing Contact Rates Consumer usage of messaging is Increasing at pace Solution: Ai bot to utilise messaging to advance prospect to telesales agent Virtual Sales Agent
- 12. Reconnecting Via Email Online hosted version Quoting and Converting CRM – Upsell / Cross sell / Retention VSA online web hosted – chat bot - email to drive engagement Collecting data to provide a quote Capturing CC details to pay Email driving communication to VSA Sales Service – increasing cover, other products 0-3 months 4-6 months 7-12 months 12+ months Stages
- 13. The AGENTS purpose is to transform natural user language into actionable data. Natural Language Understanding (NLU) Conversation designs Encyclopaedic Data Multi – lingual (14 languages) Machine learning – “building knowledge base” Conversation support – switching topics/ recalling last point Integrations – messaging platforms High Performance – 99.99% uptime About the brain - Ai
- 14. VIRTUAL SALES AGENT SALES AGENT “ I’m calling now as you have been in communication with VSA and as arranged on [date] I’m here to provide a quote for [product].” Contacting as “pre sales agent” Utilising email for communication – allows “teaching” VA non-real-time Interpreting response from consumer to selected response Responding based on scripted core answers – compliance Collating response data to feed to sales agent e.g. Best Date/Time 1. Increasing contact rate - call centre
- 15. Insurance Product Experts 1. Increasing contact rate - call centre
- 16. Teaching the VSA
- 17. poc.nitobots.ai Ai Proof of Concept
- 18. Ai improves contact rate for SMSF Client Campaign OBJECTIVE: Our client had limited human sales resource to field leads that were generated The Solution: iCumulus implements a Virtual Sales Agent as 1st touch to prospects to pass through highly qualified leads to the human sales agent Outcomes: Conclusions: ● VSA increase the contact rate of a campaign ● Leads become more qualified in the process ● Some humans don't like taking calls but are happy to reply to messaging ● Replies can be quiet personal helping the sales process when passed to sales agents Very personal details were gathered to help the sales process The replies from consumer were far more detailed than anticipatedVSA +20% CASE STUDY
- 19. Funding and Roadmap ● Grant from NSW gov ● Research project UNSW ● Access to innovations centre ● Addition grant pending, POC > Production Trail campaign ● Tech Team ● Grant ● POC ● Production ● Sales Marketing ● MVP grant Sept 2016 Dec 2017 April 2018 July 2018 ● Customer service version ● Online VSA
- 20. Thank you! iCumulus Pty Ltd Level 9, 131 York Street, Sydney NSW 2000 Ph: 02 8262 8070 M: 0413 154 784 www.icumulus.com.au Questions ???