I decide fast lecture 5 cust relationships
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IDecideFast offers online bidding templates and services to help users participate in online auctions and real estate bidding. Their free templates increase user comfort with determining bids, while premium templates provide more sophisticated models. They plan to acquire customers through social media marketing, auction partnerships, and real estate listings sites. Revenue will come from ads, commissions from app stores, and fees for premium templates. Costs include software development, customer acquisition incentives, and ongoing hosting/maintenance.
I decide fast lecture 5 cust relationships
- 1. IDecideFast – Bidding Business Model Expanding Bidding Free model Online Automated Bidding Bulletin Traffic drivers: Templates Increases comfort in Service for bidders Users 1. Bidding websites determining bid and e.g. Ibid Customer willingness to Bidders in online 2. Decision software Acquisition firms. participate Auctions: 1. Traditional eBay Auction 2. Best Offer eBay 3. Three offers – eBay Separate Premium 4. Name your own price - Models Priceline Modelers/ Web Algorithms Bidders in Real Estate: 1. BiddingPal.Com Bidders access 2. Intermediaries e.g. 1. Best Offer Real Estate. Software fellow bidders 2. Haggling – Real Estate. AppleStore Developers Advertising Eyeball access for Companies MKTing/Sales/Admin Ad companies Template fee Software Development People Ads for the free from more Hosting/Infrastructure online auction sophisticated bidding tool models e.g. Sales/initial customer acquisition real estate
- 2. Distribution Complexity Systems Integrators Marketing Complexity Direct Sales VARs Retail Web, Bidding Template Real Estate Online Auctions Bidding Bulletin Rooms Solution Complexity
- 3. Web as a Channel for Virtual Products Channel Web Physical Bidding Template Real Estate Online Auctions Bits Bidding Bulletin Rooms Product Physical
- 4. Two Critical Questions from Last Lecture •First one is obvious: How do you want to 1 sell your product? .Second one is subtle, but more important 2 than the first: How does your customer want to buy your product?
- 5. Web Product Main Hypotheses Tested (Interviewed 35 people) • Would people be willing to use an online bidding tool? • Would people be willing to pay for a bidding template for online auctions? • Would people be willing to pay for a bidding template for real estate? • Would auction firms be interested in this product?
- 6. Here is what we learned: Real Estate Templates People would pay for it provided they trusted source and it provided an information element. Online Bidding Templates People would be more willing to use online auctions if there were a bidding template.
- 7. Two Critical Questions from Last Lecture •First one is obvious: How do you want to 1 sell your product? Second one is subtle, but more important 2 than the first: How does your customer want to buy your product?
- 8. How Customer Wants Access Free Phone Premium IDecideFast App App Website with Ads
- 9. Revenue Streams by Channel Google 3rd Party IDecideFast AdSense 40% 60% CPC: $.05 – 1.00 $.02 - .40 $.03 - .60 Free App Apple IDecideFast with Ads Commission 30% 70% Fee for IDecideFast Template Premium Apple IDecideFast App Commission 30% 70%
- 10. Cost of Goods Sold Software Google Apple Iphone App Site development AdWords Commission Development Maintenance
- 13. Ongoing Meetings this week Meet with • Champaign Realtors/Assessors • Online auction firms • More potential customers
- 15. Appendix
- 16. Exploration of Other Applications -Health Care Jeff Belcoura, PhD, UCSF C. Trogden, Allergan J. Daniels, MD, North Shore Hospital L. Gratkins, MD, Private practice -Other interviews Carle Hospital
- 17. Customer Acquisition Plan Google Ranking – Google Ads Facebook/Twitter Like/Share Auction of the month Realtors-Bstock
- 18. Updated Web Page www.BiddingPal.Com
- 22. 1. Traffic 1. Expanding 1. Social 1. Online self- generators service 1. Decision bulletin templates/Categories networking (keywords from 2. Customer Users 2. Collaborative • Twitter acquisition beyond 2. Advertising decision making college students companies • Ask.Com 3. Rapid feedback 3. Build/operate/ 3. Template Users • Facebook maintain 4. Detailed Updates) solutions for select problems 2. (templates) Professional/Student 1. Internet 1. Modelers associations/LinkedIn 2. Software vendor 3. MKTing/Sales/ 3. Template Domain Operation/admin Experts personnel 1. Software development 2. People 1. Advertisement 3. Incentives (for initial customer acquisition) 2. Coupons 4. Hosting/infrastructure 5. Gathering data for templates 3. Template fees 6. Survey/questionnaire costs for templates