Ideation for Startups by GetViable
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GetViable is an online accelerator that aids in the discovery, validation, and building of startup ideas, focusing on effective ideation techniques. The document outlines the importance of understanding a problem, engaging in creative brainstorming practices, and articulating ideas clearly for successful startups. Additionally, it emphasizes the significance of execution over merely having ideas and provides rules for effective idea generation and testing.
![@getviable
The journey of a startup idea
Minimum
Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!](https://image.slidesharecdn.com/ideationforstartupsbygetviable-130415204523-phpapp01/85/Ideation-for-Startups-by-GetViable-24-320.jpg)
Ideation for Startups by GetViable
- 2. @getviable Dougal Edwards Cofounder & Head of product, GetViable Digital product & user engagement expert Deep digital product pedigree across B2C & B2B / Media, Finance & Startup Global experience leading digital product strategies – idea to launch GetViable is an online accelerator that helps you discover, validate and build your startup ideas
- 4. @getviable An idea is nothing more nor less than a new combination of old elements - James Webb Young
- 5. @getviable What is ideation anyway? “It depends…”
- 6. @getviable Traditional PMs & Tech “Just make sure ideas stop before project and development even start”
- 7. @getviable The Design Thinkers “RADICAL” design alternatives @dougaled / @getviable
- 8. @getviable The Design Thinkers “RADICAL” design alternatives @dougaled / @getviable
- 9. @getviable Everyone else… Idewhat?? @dougaled / @getviable
- 10. @getviable Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world
- 12. @getviable People can be overly concerned about how their ideas will be perceived. Most ideas never leave the thinker s mind because of this internal editing. You must loosen up the team to get over this hesitation. What was that feeling…?
- 13. @getviable A quick exercise in brainwriting Seriously now…
- 14. @getviable 2 minutes Write your name & A problem you want to solve Pass it on
- 15. @getviable How might we… Use parts of this problem for good? Separate the problem from the experience? Make it the opposite of the problem? Challenge the assumption of the problem? Change the status quo that
- 16. @getviable The BIG idea – 3 minutes Take a moment to get a little bit of background “WHY?” Think of a BIG idea that may (or may not) be an answer to this problem. DOESN’T MATTER (or does it?) Pass it on
- 17. @getviable Develop the idea – 3 minutes Read the problem and the BIG idea. Look for a connection. Ask yourself “WHY?” Develop idea in a way you think might work. Pass it on
- 18. @getviable Pass it on Conclude the idea – 3 minutes Read the problem and the ideas. Look for a connection. Ask yourself “WHY?” Develop idea in a way you think might work.
- 20. @getviable the process of bringing ideas to life
- 21. @getviable Questions, questions… Do you know you are solving a problem? Do you know whose problem you re solving? Do you know what problem you’re solving? How do you know? Have you talked to people? …Has your idea changed as a result?
- 22. @getviable We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution. - Someone
- 23. @getviable If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. (but today… we have the luxury of failing) - Albert Einstein
- 24. @getviable The journey of a startup idea Minimum Viable Product Traction Woooohoooooo! Confusion, Chaos [Time & Money] Validation YAY!
- 25. @getviable Lean Startup @getviable IDEAS CODE DATA LEARN BUILDMEASURE Rapid iteration requires constant ideation
- 28. @getviable “It s only when you open yourself up to the absurd that you find true creativity” - Someone Else
- 29. @getviable I d like my crayons back, please. @getviable
- 30. @getviable Where is ideation for startups? ideation MVP TractionChaos Validation Part of your brain should ALWAYS be creating
- 31. @getviable In closing Some practical idea stuff…
- 32. @getviable Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) .
- 33. @getviable 7 Rules of an Idea 1. Simple ideas win 2. Simple original ideas win more 3. Single revenue stream 4. Name your customer 5. Easy to explain 6. BIG market 7. Legitimate secret sauce
- 34. @getviable The idea itself 1. Must be specific 2. Avoid buzzwords 3. Avoid adjectives
- 35. @getviable Testing your startup idea 1. Share your idea – feedback rocks 2. Ideas don’t matter – execution does 3. Nobody is going to steal your idea 4. NDAs are obsolete and irrelevant