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Improving Quality 
with Change Management 
September 25, 2014
Agenda 
• About Me 
• What is Quality? 
• Evolution of Quality 
• Why Change Management 
• A Model for Change 
• Best Practices & Success Factors 
• Practical Tips for Getting Started 
2
3 
What is Quality?
Evolution of Quality 
• Cannot take quality for granted 
• Quality is the competitive advantage 
Then Next 
Goal Prevention Perfection 
Quality of Product Enterprise 
Philosophy Processes Community 
Sector Manufacturing Every 
Waste Tolerable Abhorrent 
Focus Product/Service Experience 
Methodology Control/ Improvement Change/Transformation
WHY CHANGE MANAGEMENT? 
5
Why Change Management? 
• Increases probability of 
project success 
• Manages employee 
resistance to change 
• Builds change competency 
in the organization 
– Increasingly important as we 
deal with increasing rate of 
change
Why Change Management? 
• Connect to business 
results 
• Mitigate negative 
consequences 
• Translate change 
management to financial 
performance 
7
8 
Correlation of change management effectiveness 
17% 
to meeting project objectives 
49% 
80% 
95% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Poor 
(n=177) 
Fair 
(n=441) 
Good 
(n=561) 
Excellent 
(n=107) 
Percent of respondents that met 
or exceeded project objectives 
Overall effectiveness of change management program 
*Data from 2007, 2009 and 2011 
© Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
9 
Correlation of change management effectiveness 
16% 
to staying on schedule 
34% 
57% 
75% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Poor 
(n=215) 
Fair 
(n=532) 
Good 
(n=679) 
Excellent 
(n=116) 
Percent of respondents that were 
on or ahead of schedule 
Overall effectiveness of change management program 
*Data from 2007, 2009 and 2011 
© Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
10 
Correlation of change management effectiveness to 
48% 
staying on budget 
63% 
71% 
82% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Poor 
(n=188) 
Fair 
(n=498) 
Good 
(n=661) 
Excellent 
(n=116) 
Percent of respondents that 
were on or under budget 
Overall effectiveness of change management program 
*Data from 2007, 2009 and 2011 
© Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
11
Change is a process… 
Current State Transition Future State 
Not an event. 
12
Five Tenets of Change Management 
#1 We change for a reason. 
#2 Organizational change requires individual 
change. 
#3 Organizational outcomes are the collective 
result of individual change. 
#4 Change management is an enabling 
framework for managing the people side of 
change. 
#5 The application of change management helps 
to realize the benefits and desired outcomes 
of change. 
13
14
ADKAR Model 
• Represents the 5 elements of change that 
must be achieved for change to be a success. 
• Developed by PROSCI after studying change 
patterns of more than 700 organizations. 
• An effective tool for managing change at an 
individual level and guides activities at the 
organizational level. 
15
Awareness 
Change begins with understanding why. 
16 
• What is the nature of the change? 
• Why is the change needed? 
• What is the risk of not changing?
Awareness 
Change begins with understanding why. 
17 
• What is the nature of the change? 
• Why is the change needed? 
• What is the risk of not changing? 
• Resistance to change is the norm. 
• Lack of awareness is the most 
common reason for resistance.
Desire 
Change involves personal decisions 
18 
• What’s in it for me (WIIFM) 
• A personal choice 
• A decision to engage & participate
Desire 
Change involves personal decisions 
19 
• What’s in it for me (WIIFM) 
• A personal choice 
• A decision to engage & participate 
• Awareness = Desire 
• Often considered most difficult step to 
achieve
Knowledge 
Change requires knowing how 
20 
• Understanding how to change 
• Training on processes & tools 
• Learning new skills
Ability 
Change requires action in the right direction 
21 
• The demonstrated capability to 
implement the change 
• Achievement of the desired change 
in performance or behavior 
• Knowledge = Ability
Reinforcement 
Change must be reinforced to be sustained 
22 
• Actions that increase the likelihood 
that a change will be continued 
• Recognition & rewards that sustain 
the change
Reinforcement 
Change must be reinforced to be sustained 
23 
• Actions that increase the likelihood 
that a change will be continued 
• Recognition & rewards that sustain 
the change
SUCCESS FACTORS? 
24
Success Factors 
25
Success Factors ‐ Sponsorship 
• Active, visible, engaged sponsorship 
– Talk about it – formally & informally 
• Communicate directly with employees at all levels 
– Demonstrate commitment – in words & actions 
• Build a coalition of sponsorship 
– Employees evaluate importance of change based 
on what they see & hear from senior leaders 
– Involvement, Commitment, Action 
– Sponsor is a verb – not a title 
26
Success Factors ‐ Sponsorship 
• What are some of the things you can do to 
create active & engaged sponsors? 
27 
Project teams ranked over 50% of their sponsors 
as having a moderate to low understanding of 
their role in managing the people side of change 
and graded them “average to poor” in terms of 
sponsorship activities.
Success Factors ‐ Sponsorship 
• Assess sponsor competencies 
– Is the sponsor at the right level? 
– Does sponsor support the change? 
– What is sponsors track record? 
– What is sponsors communication style? 
• Prepare the sponsor 
– Training 
– Assistance 
– Clear responsibilities 
– Examples of good sponsorship activities 
– Examples of common mistakes 
28
Success Factors ‐ Sponsorship 
• Plans 
– Sponsor Roadmap 
– Communication Plan 
– Coaching Plan 
• Regular meetings with sponsor 
• Hold sponsor accountable 
29
The critical role of coaching your sponsor 
30 
Correlation of change management effectiveness 
17% 
to meeting project objectives 
49% 
80% 
95% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Poor 
(n=177) 
Fair 
(n=441) 
Good 
(n=561) 
Excellent 
(n=107) 
Percent of respondents that met 
or exceeded project objectives 
Overall effectiveness of change management program 
*Data from 2007, 2009 and 2011 
© Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
Success Factors – Communication 
• Employees often do not hear or internalize key 
messages from managers, despite efforts to 
create the most complete & clear 
communications. 
– Often must hear a message 5 to 7 times before 
they internalize the message. 
• Preferred senders of change messages 
• Sponsor 
• Immediate Supervisor/Manager 
31
Success Factors – Communication 
• Send the right message 
• To the right audience 
• At the right time 
• From the right sender 
• Through the right channel 
32
Success Factors – Communication 
• Send the right message 
• To the right audience 
• At the right time 
• From the right sender 
• Through the right channel 
Think you’ve communicated enough? 
Communicate MORE! 
More communication was the #1 “do differently 
next time” suggestion 
33
Success Factors ‐ Approach 
34 
Not everyone changes at the same pace 
A structured approach ensures objectives realized
35

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Improving Quality with Change Management

  • 1. Improving Quality with Change Management September 25, 2014
  • 2. Agenda • About Me • What is Quality? • Evolution of Quality • Why Change Management • A Model for Change • Best Practices & Success Factors • Practical Tips for Getting Started 2
  • 3. 3 What is Quality?
  • 4. Evolution of Quality • Cannot take quality for granted • Quality is the competitive advantage Then Next Goal Prevention Perfection Quality of Product Enterprise Philosophy Processes Community Sector Manufacturing Every Waste Tolerable Abhorrent Focus Product/Service Experience Methodology Control/ Improvement Change/Transformation
  • 6. Why Change Management? • Increases probability of project success • Manages employee resistance to change • Builds change competency in the organization – Increasingly important as we deal with increasing rate of change
  • 7. Why Change Management? • Connect to business results • Mitigate negative consequences • Translate change management to financial performance 7
  • 8. 8 Correlation of change management effectiveness 17% to meeting project objectives 49% 80% 95% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Poor (n=177) Fair (n=441) Good (n=561) Excellent (n=107) Percent of respondents that met or exceeded project objectives Overall effectiveness of change management program *Data from 2007, 2009 and 2011 © Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
  • 9. 9 Correlation of change management effectiveness 16% to staying on schedule 34% 57% 75% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Poor (n=215) Fair (n=532) Good (n=679) Excellent (n=116) Percent of respondents that were on or ahead of schedule Overall effectiveness of change management program *Data from 2007, 2009 and 2011 © Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
  • 10. 10 Correlation of change management effectiveness to 48% staying on budget 63% 71% 82% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Poor (n=188) Fair (n=498) Good (n=661) Excellent (n=116) Percent of respondents that were on or under budget Overall effectiveness of change management program *Data from 2007, 2009 and 2011 © Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
  • 11. 11
  • 12. Change is a process… Current State Transition Future State Not an event. 12
  • 13. Five Tenets of Change Management #1 We change for a reason. #2 Organizational change requires individual change. #3 Organizational outcomes are the collective result of individual change. #4 Change management is an enabling framework for managing the people side of change. #5 The application of change management helps to realize the benefits and desired outcomes of change. 13
  • 14. 14
  • 15. ADKAR Model • Represents the 5 elements of change that must be achieved for change to be a success. • Developed by PROSCI after studying change patterns of more than 700 organizations. • An effective tool for managing change at an individual level and guides activities at the organizational level. 15
  • 16. Awareness Change begins with understanding why. 16 • What is the nature of the change? • Why is the change needed? • What is the risk of not changing?
  • 17. Awareness Change begins with understanding why. 17 • What is the nature of the change? • Why is the change needed? • What is the risk of not changing? • Resistance to change is the norm. • Lack of awareness is the most common reason for resistance.
  • 18. Desire Change involves personal decisions 18 • What’s in it for me (WIIFM) • A personal choice • A decision to engage & participate
  • 19. Desire Change involves personal decisions 19 • What’s in it for me (WIIFM) • A personal choice • A decision to engage & participate • Awareness = Desire • Often considered most difficult step to achieve
  • 20. Knowledge Change requires knowing how 20 • Understanding how to change • Training on processes & tools • Learning new skills
  • 21. Ability Change requires action in the right direction 21 • The demonstrated capability to implement the change • Achievement of the desired change in performance or behavior • Knowledge = Ability
  • 22. Reinforcement Change must be reinforced to be sustained 22 • Actions that increase the likelihood that a change will be continued • Recognition & rewards that sustain the change
  • 23. Reinforcement Change must be reinforced to be sustained 23 • Actions that increase the likelihood that a change will be continued • Recognition & rewards that sustain the change
  • 26. Success Factors ‐ Sponsorship • Active, visible, engaged sponsorship – Talk about it – formally & informally • Communicate directly with employees at all levels – Demonstrate commitment – in words & actions • Build a coalition of sponsorship – Employees evaluate importance of change based on what they see & hear from senior leaders – Involvement, Commitment, Action – Sponsor is a verb – not a title 26
  • 27. Success Factors ‐ Sponsorship • What are some of the things you can do to create active & engaged sponsors? 27 Project teams ranked over 50% of their sponsors as having a moderate to low understanding of their role in managing the people side of change and graded them “average to poor” in terms of sponsorship activities.
  • 28. Success Factors ‐ Sponsorship • Assess sponsor competencies – Is the sponsor at the right level? – Does sponsor support the change? – What is sponsors track record? – What is sponsors communication style? • Prepare the sponsor – Training – Assistance – Clear responsibilities – Examples of good sponsorship activities – Examples of common mistakes 28
  • 29. Success Factors ‐ Sponsorship • Plans – Sponsor Roadmap – Communication Plan – Coaching Plan • Regular meetings with sponsor • Hold sponsor accountable 29
  • 30. The critical role of coaching your sponsor 30 Correlation of change management effectiveness 17% to meeting project objectives 49% 80% 95% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Poor (n=177) Fair (n=441) Good (n=561) Excellent (n=107) Percent of respondents that met or exceeded project objectives Overall effectiveness of change management program *Data from 2007, 2009 and 2011 © Prosci. From Prosci’s 2012 Best Practices in Change Management benchmarking report
  • 31. Success Factors – Communication • Employees often do not hear or internalize key messages from managers, despite efforts to create the most complete & clear communications. – Often must hear a message 5 to 7 times before they internalize the message. • Preferred senders of change messages • Sponsor • Immediate Supervisor/Manager 31
  • 32. Success Factors – Communication • Send the right message • To the right audience • At the right time • From the right sender • Through the right channel 32
  • 33. Success Factors – Communication • Send the right message • To the right audience • At the right time • From the right sender • Through the right channel Think you’ve communicated enough? Communicate MORE! More communication was the #1 “do differently next time” suggestion 33
  • 34. Success Factors ‐ Approach 34 Not everyone changes at the same pace A structured approach ensures objectives realized
  • 35. 35