Informatica Cloud Data Replication for Salesforce
3 likes2,964 views
The document discusses the importance of better business intelligence (BI) and compliance, featuring case studies from Dolby Systems and Actelion Pharmaceuticals. It highlights the need for efficient data replication due to the complexities and challenges of integrating multiple data sources for compliance and analytics. The discussion concludes with a demonstration of Informatica Cloud data replication and next steps for implementation.
Informatica Cloud Data Replication for Salesforce
- 1. Replicating Salesforce Data for Business Intelligence & Compliance Darren Cunningham, Informatica Cloud Curt Hodge, Dolby Systems John Zakarakis, Actelion Pharmaceuticals, US Allan Schwab, Informatica Cloud www.InformaticaCloud.com 1
- 2. Today’s Agenda • The Need for Better BI and Compliance • Case Study: Dolby Systems • Case Study: Actelion Pharmaceuticals, US • Cloud Data Replication Demonstration • Next Steps • Q&A 2
- 3. Gartner: Analytics & BI Top CIO Tech Priority 3
- 4. Four Pillars of Business Intelligence SCENE Ad-hoc Reporting Historical Data Fast Access to & Trending Information Multiple Data Sources 4
- 5. Typical Challenges for SFA/CRM Analytics 1 Multiple Data Sources 2 Ad-hoc Reporting 3 Historical Data & Trending 4 Access Times for Data Source: Dimensional Research, March 28, 2012 5
- 6. Typical Business Intelligence Architecture Inefficient Data Replication procedures with Source Data delays everything Source: http://technet.microsoft.com/en-us/library/dd459146%28v=sql.100%29.aspx 6
- 7. Why Compliance? Penalties Up to $1.5 $5 million and $100,000/violation million + prison Up to $500,000 Up to $1 million up to 20 years + prison time time in prison Stakeholders Individuals CFO & CEO have Company officers & Company’s Company’s responsible for joint responsibility Directors public reputation public reputation violation for financial data at stake at stake Sources: AMA, Genentech, Business Records Management, Acunetix, Sarbanes-Oxley 101 7
- 8. Case Study: Dolby Curtis Hodge Senior Director, Enterprise Applications 8
- 9. Background • Specialize in sound and imaging technologies that enhance the entertainment experience • License technologies to consumer electronics manufacturers as well as professional broadcast and cinema operators • Curt Hodge oversees the operations and strategy for all enterprise applications at Dolby 9
- 10. Salesforce Replication Needs • Salesforce has prospect and customer contact information • Using Salesforce for past 5 years • Gordano Collaboration Suite used for email reflection • Requires contact information 10
- 11. Integration & Collaboration • Alignment between licensees and Dolby • Contact information easily passed to email system • “Set-and-forget” – runs many times throughout the day • Other potential uses for Informatica Cloud Data Replication • Provide near real-time Salesforce data to other custom on- premise systems • Advanced data analysis and complex queries • Feed Salesforce information into BI environment for global dashboards and reporting 11
- 12. Case Study: Actelion Pharmaceuticals, US John Zacharakis Data Manager 12
- 13. Background • Biopharmaceutical industry leader • 28 global subsidiaries, 2500+ employees • Focus on discovery, development, & commercialization of innovative treatments to serve high unmet medical needs • Big footprint in treating pulmonary arterial hypertension (PAH) 13
- 14. Data Integration Hub Needs • Veeva used for commercial analytics & compliance • Field uses Salesforce to manage pricing, call data, visits • Need reliable, manageable and auditable data integration • Previous solution: Took 2-3 hours/day 14
- 15. Results: Actionable BI & Compliance • BI – Complete picture of customer • Hierarchical complexities dealt with • Flexible and agile as conditions change in pharmaceutical market • Compliance • Department of Commerce & FDA • “Sunshine Act” – Reporting aggregate spend for physician visits 15
- 16. Informatica Cloud Data Replication Demo Allan Schwab Director, Informatica Cloud Presales www.InformaticaCloud.com 16
- 17. Today’s Agenda • The Need for Better BI and Compliance • Case Study: Dolby Systems • Case Study: Actelion Pharmaceuticals, US • Cloud Data Replication Demonstration • Next Steps • Q&A 17
- 18. And One More Thing… 18
- 19. And One More Thing… https://community.informatica.com/community/marketplace 19
- 21. Resources: http://videos.informaticacloud.com/ https://community.informatica.com/community/products/informatica_cloud 21
- 22. Q&A • Darren Cunningham • Informatica Cloud www.InformaticaCloud.com • Curt Hodge • Dolby Systems • John Zakarakis • Actelion Pharmaceuticals, US • Allan Schwab • Informatica Cloud www.InformaticaCloud.com 22
Editor's Notes
- #4: http://www.computerworld.com/s/article/9223502/The_top_10_tech_priorities_of_CIOs