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Industry analysts predict that within 5 years the CMO will spend more on IT than the CIO. With 
the adoption of Social, Mobile, Analytics and Big Data, Cloud Computing and the Internet of 
Things, here are some of the reasons why C I O s are getting S M A C T . 
S 
Why Are CIOs 
Getting SMACT? 
Social Mobile Anayltics Cloud Internet 
ingests approximately 
M 
By 2016, wired devices will 
account for 46% of IP traffic, 
By 2018, the United States could 
face a shortage of between 
140,000 190,000 54% 
A 
T 
people with deep analytical skills 
C 
SOCIAL 
ANALYTICS 
As of April 2014, the average 
INTERNET 
OF THINGS 
MOBILE 
CLOUD 
By 2017, 
98% of 18-24 year olds currently 
use social media 
100 hours of videos 
are uploaded to 
every minute 500x more data than the New York 
Stock Exchange (NYSE) each day 
while Wi-Fi and 
mobile devices 
46% 
will account 
for 54% of 
IP traffic 
In January 2014, mobile 
devices accounted for 
55 
% 
of Internet usage 
in the United States 
of employers will require employees 
to use their own devices for work 
2012 $1.5 billion 
2020 $50.2 billion 50% 
By 2017, more than The global Hadoop market is estimated 
of analytics implementations will 
make use of event data streams 
generated from instrumented 
machines, apps or individuals 
to reach $50.2 billion by 2020. 
It was valued at $1.5 billion in 2012 and 
is expected to grow at a CAGR of 58.2% 
between 2013 to 2020 
80% By 2017, enterprise 
of line of business employees 
admit to using non-approved 
SaaS applications in their jobs 
spending on cloud will reach 
B I L L I O N 
69% 30 Billion 
of consumers are planning to buy an 
in-home device in the next five years 
By 2020, there will be over 
connected things, with over 200 
billion with intermittent connections 
to 
The Internet of Things 
$1.9will result in 
Trillion 
in global economic 
value-add through sales 
into diverse end markets 
Sources 
• http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/ 
• http://www.statisticbrain.com/social-networking-statistics/ 
• http://www.youtube.com/yt/press/statistics.html 
• http://www.businessinsider.com/social-medias-big-data-future--from-deep-learning-to-predictive-marketing-2014-2#ixzz3CCsAt9qQ 
• http://www.cio.com/article/2386248/byod/half-of-companies-will-require-byod-by-2017--gartner-says.html 
• http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/ 
• http://www.accenture.com/microsites/it-technology-trends-2014/Pages/tech-vision-report.aspx 
• http://www.forbes.com/sites/emc/2014/06/26/the-hottest-jobs-in-it-training-tomorrows-data-scientists/ 
• http://www.experfy.com/blog/hadoop-market-size-adoption-growth-2020/ 
• http://www.techrepublic.com/blog/big-data-analytics/data-scientists-can-find-big-money-in-open-source/ 
• http://www.mcafee.com/us/resources/reports/rp-six-trends-security.pdf 
• http://www.eweek.com/cloud/skyrocketing-cloud-app-use-raises-enterprise-security-risks.html 
• http://www.cloudcomputing-news.net/news/2014/apr/08/why-cloud-services-spending-will-exceed-174b-in-2014/ 
• http://www.acquitygroup.com/news-and-ideas/thought-leadership/article/detail/acquity-group-2014-internet-of-things-study 
• http://www.forbes.com/pictures/fgjd45lkk/internet-of-things 
• http://cloudtimes.org/2013/12/20/gartner-the-internet-of-things-will-grow-30-times-to-26-billion-by-2020/ 
Connect Data, Apps 
and APIs in a Snap! 
Learn more at: 
Snaplogic.com/iPaaS 
SnapLogic is the only elastic integration platform as a 
service (iPaaS) that delivers real-time, event-driven application 
integration and streaming and batch big data integration 
for analytics in a single platform. With SnapLogic, cloud 
application and big data integration is a Snap! 
Follow us @snaplogic 
$235.1 
Triple the $78.2 billion spent in 2011 
759 large company uses 
cloud services, a jump of 21% from 
previous quarter measurement 
Mobile 
Social 
Anayltics 
Cloud 
Internet 
of Things 
Databases Custom Apps 
Enterprise Systems 
of Things 
SMACT! 
The SnapLogic 
Elastic Integration 
Platform 
1 
2

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[Infographic] Why Are CIOs Getting SMACT?

  • 1. Industry analysts predict that within 5 years the CMO will spend more on IT than the CIO. With the adoption of Social, Mobile, Analytics and Big Data, Cloud Computing and the Internet of Things, here are some of the reasons why C I O s are getting S M A C T . S Why Are CIOs Getting SMACT? Social Mobile Anayltics Cloud Internet ingests approximately M By 2016, wired devices will account for 46% of IP traffic, By 2018, the United States could face a shortage of between 140,000 190,000 54% A T people with deep analytical skills C SOCIAL ANALYTICS As of April 2014, the average INTERNET OF THINGS MOBILE CLOUD By 2017, 98% of 18-24 year olds currently use social media 100 hours of videos are uploaded to every minute 500x more data than the New York Stock Exchange (NYSE) each day while Wi-Fi and mobile devices 46% will account for 54% of IP traffic In January 2014, mobile devices accounted for 55 % of Internet usage in the United States of employers will require employees to use their own devices for work 2012 $1.5 billion 2020 $50.2 billion 50% By 2017, more than The global Hadoop market is estimated of analytics implementations will make use of event data streams generated from instrumented machines, apps or individuals to reach $50.2 billion by 2020. It was valued at $1.5 billion in 2012 and is expected to grow at a CAGR of 58.2% between 2013 to 2020 80% By 2017, enterprise of line of business employees admit to using non-approved SaaS applications in their jobs spending on cloud will reach B I L L I O N 69% 30 Billion of consumers are planning to buy an in-home device in the next five years By 2020, there will be over connected things, with over 200 billion with intermittent connections to The Internet of Things $1.9will result in Trillion in global economic value-add through sales into diverse end markets Sources • http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/ • http://www.statisticbrain.com/social-networking-statistics/ • http://www.youtube.com/yt/press/statistics.html • http://www.businessinsider.com/social-medias-big-data-future--from-deep-learning-to-predictive-marketing-2014-2#ixzz3CCsAt9qQ • http://www.cio.com/article/2386248/byod/half-of-companies-will-require-byod-by-2017--gartner-says.html • http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/ • http://www.accenture.com/microsites/it-technology-trends-2014/Pages/tech-vision-report.aspx • http://www.forbes.com/sites/emc/2014/06/26/the-hottest-jobs-in-it-training-tomorrows-data-scientists/ • http://www.experfy.com/blog/hadoop-market-size-adoption-growth-2020/ • http://www.techrepublic.com/blog/big-data-analytics/data-scientists-can-find-big-money-in-open-source/ • http://www.mcafee.com/us/resources/reports/rp-six-trends-security.pdf • http://www.eweek.com/cloud/skyrocketing-cloud-app-use-raises-enterprise-security-risks.html • http://www.cloudcomputing-news.net/news/2014/apr/08/why-cloud-services-spending-will-exceed-174b-in-2014/ • http://www.acquitygroup.com/news-and-ideas/thought-leadership/article/detail/acquity-group-2014-internet-of-things-study • http://www.forbes.com/pictures/fgjd45lkk/internet-of-things • http://cloudtimes.org/2013/12/20/gartner-the-internet-of-things-will-grow-30-times-to-26-billion-by-2020/ Connect Data, Apps and APIs in a Snap! Learn more at: Snaplogic.com/iPaaS SnapLogic is the only elastic integration platform as a service (iPaaS) that delivers real-time, event-driven application integration and streaming and batch big data integration for analytics in a single platform. With SnapLogic, cloud application and big data integration is a Snap! Follow us @snaplogic $235.1 Triple the $78.2 billion spent in 2011 759 large company uses cloud services, a jump of 21% from previous quarter measurement Mobile Social Anayltics Cloud Internet of Things Databases Custom Apps Enterprise Systems of Things SMACT! The SnapLogic Elastic Integration Platform 1 2