Insight & Solving Design Problem with Design Sprint Method
- 1. Insight & Solving Design Problem with Design Sprint Method Devara Udayana UI/UX Designer for GITS ID Google Business Group - Bandung April 1st, 2016
- 2. Growth into million user
- 3. Growth into million user
- 4. Tiket Apps - Before last minute hotels feature is added Tiket apps - after added new feature
- 5. The first question is why ? What is their reason ? Why the hotel sales not as good as the others sales (plane, trains) ? The second question is how ? How we differentiate it with other competitor ?
- 7. Dig into design problems through research, competitive review, and strategy exercise Rapidly develop as many solutions as possible Build something quick & dirty that can be shown to users Showing of prototype to user/ stakeholder/ outside team Define your limitation of the products Choose the best ideas and hammer out user story
- 8. Let’s sprint for next 2.5 hrs
- 9. Team up ! (Up to 5 People)
- 10. Choose your Sprint Master Key Challenge Lead the team Project manage Understand UX methods
- 11. Set the Goal Example : Design a feature that Riders can use to track their activity while driving a motorcycle, showing off their activity to their club and social media Set the Situation/Context Example : Indro warkop is a petrolhead that love his harleys. he always do some touring with his club. he has a troublesome while touring, he want to know where is the nearest gas station, what’s near etc…
- 12. Set the Challenge Example : How might we (HMW) deliver this feature on phase 1 launch ? Set the Deliverable Example : Interactive mockup
- 13. 1 UNDERSTAND 2 3 4 5 15 min Method : 360o Lightning talks Define user needs, their business goals, and how their technology capacities 6
- 14. 15 min Method : Competitive overview Try to look your competitor, analyse the pros and cons 1 UNDERSTAND 2 3 4 5 6
- 15. 10 min Method : Summarize the learnings & the ideas Vote the 1 or 2 best ideas, the ones that bring the most insight and should be pursued 1 UNDERSTAND 2 3 4 5 6
- 16. 5 min Method : User journey Discovery First time use Return use Expert use 1 UNDERSTAND 2 3 4 5 6 DEFINE
- 17. 5 min 1 UNDERSTAND 2 3 4 5 6 DEFINE Method : Design Principle Easy to learn Easy Helpful Fun to use
- 18. 5 min 1 UNDERSTAND 2 3 4 5 6 DEFINE Method : First tweet “My Ride, My Journey Partner”
- 19. 5 min 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE Method : Crazy eights OMG ~ So wow
- 20. 5 min 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE Method : One Big Idea Need more detail !
- 21. 5 min 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE Method : Story board Try to imagine comic strip
- 22. 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE DECIDE Method : Zen Voting Reviewing the ideas and vote in silences
- 23. 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE DECIDE Method : Team Voting Reviewing the ideas and discuss with team for the best ideas to choose
- 24. 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE DECIDE Method : Thinking Hats Reviewing based on opinion of different characteristics
- 25. 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE DECIDE Method : Prototype You can use • Mockup • Demo • Video • Physical Prototype PROTOTYPE
- 26. 1 UNDERSTAND 2 3 4 5 6 DEFINE DIVERGE DECIDE You can use • User test • Stakeholder feedback • Technical feasibility check PROTOTYPE VALIDATE
- 27. Some insight
- 28. Last but no least
- 29. Reference & Some Content are : Design sprint method : Playbook for startups & designers The product of design sprint : goo.gl/h8Vvg New form factor, Design Sprint Playbook