SlideShare a Scribd company logo
<Insert Picture Here>
1
Hasan Rizvi
Senior Vice President
Fusion Middleware Development
Customer Challenges
Process
Optimization
Unified
Intelligence
Operational
Efficiency
Enterprise 2.0
Security and Risk
Management
Complete
Open
Integrated
Oracle Product Strategy
• Fundamental Principles
• Complete and integrated family of best-of-breed
products
• Hot-pluggable architecture
• Infrastructure for Agile & Intelligent Business
Applications
• Optimized for Modern DataCenter
Architectures
1
1
2
2
3
3
Oracle Fusion Middleware
Product Strategy
Oracle Fusion Middleware
Complete/Best-of-Breed, Hot-pluggable, Integrated
Oracle Fusion Middleware
• Aggressively Growing Market Share
• #1 and fastest growing revenue
• #1 and fastest growing customer base
• Continued Investment and Focus Going
Forward
• Significant business for Oracle
• Unifying platform for Oracle
<Insert Picture Here>
7
I N T R O D U C I N G
I N T R O D U C I N G
The Foundation for Innovation
The Foundation for Innovation
• Flexibility and Agility
• Declarative design
• Automation
• Analytics Driven
• Sophisticated analysis across large volumes of data
• Available in-context to operational workflows
• End-User Empowerment
• Self-service/Pervasive access
• Collaborative environment
Oracle Fusion Middleware 11gR1
Designed to solve Important Business Requirements
• Systems Capabilities
• Multi-core processors
• Very large memories
• Data Center Architecture
• Consolidation
• Virtualization
• Services-based Delivery
• ‘Cloud’
• Software/Platform as a service
Oracle Fusion Middleware 11gR1
Designed to exploit Technology Trends
1. Continue to Deliver on Core Product Strategy
• Complete, Integrated, Best-of-Breed, Hot-Pluggable
2. Market Leading Products and Rapid Innovation
• Significant new functionality in every area continuing Oracle’s
technical leadership in Middleware
3. BEA Product Integration Milestone
• As laid out in July 08 11gR1 delivers on the BEA integrations
Release 11gR1
Key Themes Across All Product Areas
4. Major Emphasis on Ease-of-Upgrade from 10g
• Automated tools to upgrade, including from OC4J to WLS
5. Continue Delivering Value to Oracle Applications
Customers
• Rapid Certification with Horizontal and Vertical Applications
• Foundation for Fusion Applications
6. No Major Pricing or Packaging Changes
• Continue to deliver suites for each product family
Release 11gR1
Key Themes Across All Product Areas
Oracle Fusion Middleware 11gR1
• More Complete, More Integrated, More Hot
pluggable
• New Innovations and Capabilities Across All
Areas
• Ready for Adoption Today
• Battle tested by customers, Fusion Applications
• Partner eco-system ready
Development Tools
• Declarative Development
• Speed with protection from underlying technology/changes
• Heterogeneous Rich Client Rendering
• AJAX, Flash, Portlet content integrated in the same page
• Single Integrated Design Time
• Customers spending less time and money as 60% of the IDE
remains constant
Application Grid
• Innovation at the Foundation
• Improve utilization, performance, reduced human capital
• Leveraged by customer and Oracle solutions
• Proven to Outperform the Competition
• Reliability, Availability, Scalability, Performance, Management
SOA and BPM
• Integrated SOA Environment
• Unified SCA design and runtime – significant reduction in
development and management cost
• Best-of-breed and unified adapters, service bus,
orchestration
• Across human, systems and document centric processes
• Dynamic and Adaptive
• Declarative model makes it easy to react to change
• Built-in business process intelligence
Web Center
• Convergence
• All content and services - Composites, Portals, Web-sites
• Pervasive across all channels
• Personal/Group Spaces and Social Networking
• In-context of business
• Incremental Adoption
• Leverage/extend/modernize existing assets
Identity Management and Security
• Most Integrated, Best-in-Class Suite
• Access, Identity, Directory, Governance, Analytics
• Declarative Framework Available to
Application Developers
• Delivers on the next level of application centricity
Customer Input to Fusion MW 11gR1
Sample Customer Examples
Oracle Fusion Middleware 11gR1
• More Complete, More Integrated, More Hot
pluggable
• New Innovation and Capabilities Across All
Areas
• Ready for Adoption Today
• Battle tested by customers, Fusion Applications
• Partner eco-system ready
<Insert Picture Here>
20

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Introducing11gR1 Oracle 11g Fusion Middleware Optimize Business Processes

  • 1. <Insert Picture Here> 1 Hasan Rizvi Senior Vice President Fusion Middleware Development
  • 4. • Fundamental Principles • Complete and integrated family of best-of-breed products • Hot-pluggable architecture • Infrastructure for Agile & Intelligent Business Applications • Optimized for Modern DataCenter Architectures 1 1 2 2 3 3 Oracle Fusion Middleware Product Strategy
  • 6. Oracle Fusion Middleware • Aggressively Growing Market Share • #1 and fastest growing revenue • #1 and fastest growing customer base • Continued Investment and Focus Going Forward • Significant business for Oracle • Unifying platform for Oracle
  • 7. <Insert Picture Here> 7 I N T R O D U C I N G I N T R O D U C I N G The Foundation for Innovation The Foundation for Innovation
  • 8. • Flexibility and Agility • Declarative design • Automation • Analytics Driven • Sophisticated analysis across large volumes of data • Available in-context to operational workflows • End-User Empowerment • Self-service/Pervasive access • Collaborative environment Oracle Fusion Middleware 11gR1 Designed to solve Important Business Requirements
  • 9. • Systems Capabilities • Multi-core processors • Very large memories • Data Center Architecture • Consolidation • Virtualization • Services-based Delivery • ‘Cloud’ • Software/Platform as a service Oracle Fusion Middleware 11gR1 Designed to exploit Technology Trends
  • 10. 1. Continue to Deliver on Core Product Strategy • Complete, Integrated, Best-of-Breed, Hot-Pluggable 2. Market Leading Products and Rapid Innovation • Significant new functionality in every area continuing Oracle’s technical leadership in Middleware 3. BEA Product Integration Milestone • As laid out in July 08 11gR1 delivers on the BEA integrations Release 11gR1 Key Themes Across All Product Areas
  • 11. 4. Major Emphasis on Ease-of-Upgrade from 10g • Automated tools to upgrade, including from OC4J to WLS 5. Continue Delivering Value to Oracle Applications Customers • Rapid Certification with Horizontal and Vertical Applications • Foundation for Fusion Applications 6. No Major Pricing or Packaging Changes • Continue to deliver suites for each product family Release 11gR1 Key Themes Across All Product Areas
  • 12. Oracle Fusion Middleware 11gR1 • More Complete, More Integrated, More Hot pluggable • New Innovations and Capabilities Across All Areas • Ready for Adoption Today • Battle tested by customers, Fusion Applications • Partner eco-system ready
  • 13. Development Tools • Declarative Development • Speed with protection from underlying technology/changes • Heterogeneous Rich Client Rendering • AJAX, Flash, Portlet content integrated in the same page • Single Integrated Design Time • Customers spending less time and money as 60% of the IDE remains constant
  • 14. Application Grid • Innovation at the Foundation • Improve utilization, performance, reduced human capital • Leveraged by customer and Oracle solutions • Proven to Outperform the Competition • Reliability, Availability, Scalability, Performance, Management
  • 15. SOA and BPM • Integrated SOA Environment • Unified SCA design and runtime – significant reduction in development and management cost • Best-of-breed and unified adapters, service bus, orchestration • Across human, systems and document centric processes • Dynamic and Adaptive • Declarative model makes it easy to react to change • Built-in business process intelligence
  • 16. Web Center • Convergence • All content and services - Composites, Portals, Web-sites • Pervasive across all channels • Personal/Group Spaces and Social Networking • In-context of business • Incremental Adoption • Leverage/extend/modernize existing assets
  • 17. Identity Management and Security • Most Integrated, Best-in-Class Suite • Access, Identity, Directory, Governance, Analytics • Declarative Framework Available to Application Developers • Delivers on the next level of application centricity
  • 18. Customer Input to Fusion MW 11gR1 Sample Customer Examples
  • 19. Oracle Fusion Middleware 11gR1 • More Complete, More Integrated, More Hot pluggable • New Innovation and Capabilities Across All Areas • Ready for Adoption Today • Battle tested by customers, Fusion Applications • Partner eco-system ready

Editor's Notes

  • #2: As I’ve mentioned throughout the presentation Oracle has a number of unique points-of-view and approaches to many of these issues. [TRANSITION]
  • #3: For the last many years we have been focusing on providing a more complete solution that is integrated and it is our job to make it work together. This is across our complete portfolio of industry applications – such as retail, communications and horizontal applications such as HR, CRM, finance, our middleware, our database and our infrastructure solutions like the Linux operating system, Enterprise manager for systems administration
  • #5: Today we will focus on the middleware products and discuss some important areas in which our customers are levering these capabilities to address some key challenges. With FMW you get a complete solution across … but the key differentiator for us is the best-of-breed capabilities that you can leverage. We are also providing the foundation for the next generation application development and we will show you how we are leveraging this platform to developer our next generation applications …