Introduction to User Experience
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This document contains the slides from a presentation on user experience (UX) design given by James McConnell and Adnan Yafi. The presentation covers an introduction to UX, UX design principles centered around user needs, the benefits of UX design for business value and user value, UX strategy and process, how the process works in reality versus theory, creating desirable user experiences through small details, careers in UX, and a concluding quiz and wrap-up.
Introduction to User Experience
- 1. JAMES MCCONNELL // UX & INTERACTION DESIGNER & ADNAN YAFI // INTERACTION DESIGNER 18th FEBRUARY 2013 KTH UX AN INTRODUCTION TO USER EXPERIENCE DESIGN
- 2. SCREEN INTERACTION AGENDA first half We are Screen Interaction What is User Experience? User Experience design principles The Benefits of UX design QUIZ TIME
- 3. JAMES MCCONNELL // UX & INTERACTION DESIGNER 23RD JANUARY 2013 SCREEN INTERACTION WE ARE
- 4. SCREEN INTERACTION ADNAN YAFIJAMES MCCONNELL 4
- 7. SCREEN INTERACTION KTH 2006, Computer Science (Datateknik) with a focus on HCI 7
- 12. We have a vision to simplify everyday life for people through the digital services they use.
- 15. SCREEN INTERACTION T broad understanding in various disciplines deep knowledge in a specific field 15
- 16. SCREEN INTERACTION 01What is User Experience?
- 17. SCREEN INTERACTION A USER EXPERIENCE IS... The sum of interactions a person has with a product or service.
- 19. SCREEN INTERACTION It’s easy to use. It’s fast. It’s usable. It has a nice, simple home page. It gives me what I want. It’s accurate and finds results quickly. It’s focused and does not get too far away from its core value —and that’s search.
- 20. SCREEN INTERACTION PHILOSOPHY 1. Focus on the user and all else will follow. http://www.google.com/about/company/philosophy/
- 21. SCREEN INTERACTION TITLE IN CAPS Etiam porta sem malesuada magna mollis euismod. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean lacinia bibendum nulla sed consectetur. Cras mattis consectetur purus sit amet fermentum. 21 The experience does not start and end at the interface.
- 22. SCREEN INTERACTION A USER EXPERIENCE IS SUBJECTIVE.
- 23. SCREEN INTERACTION BORN 1948 MALE BRITISH MARRIED SUCCESSFUL WEALTHY 2 KIDS LIKE DOGS LOVE OF THE ALPS
- 24. SCREEN INTERACTION HABITS // CULTURE // SOCIAL CONTEXT // MOTIVATIONS DID YOU CONSIDER...? BORN 1948 MALE BRITISH MARRIED SUCCESSFUL WEALTHY 2 KIDS LIKE DOGS LOVE OF THE ALPS
- 26. SCREEN INTERACTION 02UX Design Principles
- 27. SCREEN INTERACTION “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”
- 30. SCREEN INTERACTION USER CENTERED DESIGN
- 31. SCREEN INTERACTION MEET BASIC EXPECTATIONS
- 34. PEOPLE
- 35. ACTIVITY
- 36. CONTEXT
- 38. VIDEO
- 40. SCREEN INTERACTION HOW DOES KNOWING ALL THIS HELP TO DESIGN A GREAT UX?
- 41. SCREEN INTERACTION Discuss in pairs. Think about the activity, context & person. What would you change, add, or remove to create a better user experience?
- 42. SCREEN INTERACTION 03The Benefits of UX Design
- 43. SCREEN INTERACTION UX IS WORTH...? 43
- 44. SCREEN INTERACTION UX IS WORTH...? 44 $1 BILLION
- 45. SCREEN INTERACTION useful usable desirable magical early adopters recurrent users sharers ambassadors USERVALUE BUSINESS VALUE
- 47. SCREEN INTERACTION Our vision is to ________ everyday life for people through the digital services they use. The experience does not start and end at the ________. Context is ____.
- 48. SCREEN INTERACTION AGENDA second half UX Strategy & Process Process in Reality Desirable UX Careers QUIZ TIME Wrap up
- 49. SCREEN INTERACTION 04UX strategy & process
- 50. REQUIREMENTS CONTEXT OF USE BUSINESS NEED OR OPPORTUNITY CONCEPT / IDEA EXISTING SOLUTIONS USER FLOWS PEOPLE & PERSONAS PROTOTYPING KNOWLEDGE WIREFRAMING VISUAL DESIGN
- 51. PEOPLE & PERSONAS ‣ Who will use it? ‣ Why will they use it?
- 55. - LAUNCH - LISTEN & LEARN - REITERATE
- 56. SCREEN INTERACTION 05Process in Reality
- 59. PC PICTURE
- 60. PC PICTURE VS
- 63. Ring Kundcenter 0771-123 124 Tillbaka till startsidan föräldrapenning 6. Prata med din arbetsgivare 7. Ansök om föräldrapenning 8. Fler kontaktvägar till oss Föräldrautbildning för blivande www.forsakringskassan.se Om mobila webben Skicka e-post Försäkringskassan Ring Kundcenter 0771-123 124 Vanligaste sökningar - Bostad Bostad Blanketter Besöksadress Föräldrarpenning www.forsakringskassan.se Om mobila webben Skicka e-post Övrigt - Bostad Tillbaka till startsidan Försäkringskassan Förälder Sjuk Bostad Studerande Vanliga tjänster i mobilen Beräkna prel. FP Beräkna prel. bostadsbidrag Anmäl TFP Beställ EU-kort Visa alla tjänster i mobilen Vabba på webben! Vi besvarar frågor på facebook! Mest ställda frågor Startsida Studerand 2 3 1 4 5 7 6 Nivå 2 Nivå 4
- 66. SCREEN INTERACTION 06Desirable User Experiences
- 67. THE SMALL THINGS
- 68. THE SMALL THINGS
- 70. KTH UX PRESENTATION V 1.0
- 71. SCREEN INTERACTION 71 No matter your role, EVERYONE plays a part in...
- 73. SCREEN INTERACTION To understand the different target groups we create ________. ______ tests help us to understand human behaviours and attitudes. The small things help to create __________ user experiences.
- 76. SCREEN INTERACTION Adnan Yafi Interaction Designer +46 73 550 20 11 76 THANK YOU James McConnell UX & Interaction Designer +46 7 3333 7216 facebook.com/screeninteractiontwitter.com/screentwitt