![Be Visible.
[ Insert Elements & Values Here]](https://image.slidesharecdn.com/kbsgettingyoursciencemessageout10-2011-111027114356-phpapp01/85/Getting-Your-Science-Message-Out-Oct-2011-28-320.jpg)
Getting Your Science Message Out - Oct. 2011
- 1. Getting Your Science Message Out Oct. 28, 2011 Kellogg Biological Station By Michael Steger, CAE Communications Manager MSU College of Natural Science
- 2. Sci. Americ blog post
- 4. Your Message & The Media
- 6. It’s Not Your Peers (That is why they publish the journals).
- 7. General public These people don’t read Science, Nature or Cell. They have no idea what acronyms like PNAS or AAAS stand for.
- 8. Let’s Borrow the Formula from the News Media
- 10. News Values • Timeliness • Proximity • Impact • Prominence • Conflict • Emotion • Oddity • Magnitude
- 11. Weights Vary for Each Value Weights Change
- 12. Combine the Strongest Values with the Elements
- 13. Explain it from here to here
- 16. What is it? Why is it important?
- 17. The Inverted Pyramid Get Attention. Most Important. Additional Data Ancillary backup points worth noting Stuff Most People Don’t Care About But You Ought to Include
- 18. Turn Offs: - Clichés - Jargon - Plugs
- 19. The Media
- 20. What makes the news? Something new Something unusual Something controversial Something timely Something close to home Something that elicits a response
- 22. Embargo doesn’t mean you cannot plan
- 23. Media Relations
- 24. Your Role
- 25. Be prepared to talk, show, discuss
- 26. Share With Your Personal Network
- 27. Once the timeliness is gone… find more reasons and milestones to keep the conversation going
- 28. Be Visible. [ Insert Elements & Values Here]
- 29. The Unofficial Social Media Rulebook
- 30. It is easier today than ever before to use your content to become a resource