Keynote #5 scaling up design by jurgen spangl
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This document appears to be a series of tweets and posts by Jurgen Spangl discussing the transition at Atlassian from an engineering-led process to an experience-led process where design plays a more central role. Some key points discussed include establishing true triads between engineering, design, and product management; making sure responsibilities are clearly defined; and focusing on listening to users and delivering the best possible experience.
![@JURGENSPANGL
[...] good, even great, design is meaningless
unless it gets built.
ALAN COOPER
“
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Keynote #5 scaling up design by jurgen spangl
- 1. Scaling Up Design From engineering led to experience led JURGEN SPANGL
- 3. This team just shipped their beta. To Mars. Atlassian helped NASA’s Rover team ship stellar code
- 4. • Big cool statistic • 2,56 9 • Add-Ons in Marketplace @JURGENSPANGL 2012
- 6. @JURGENSPANGL Just text by itself, for impact. @JURGENSPANGL 2014
- 7. • Big cool statistic • 2,56 9 • Add-Ons in Marketplace @JURGENSPANGL 2015
- 8. • Big cool statistic • 2,56 9 • Add-Ons in Marketplace @JURGENSPANGL 2016
- 10. @JURGENSPANGL Design is the new black
- 11. @JURGENSPANGL Seat at the table?
- 12. @JURGENSPANGL Seat at the table?
- 13. It’s about changing company culture
- 14. @JURGENSPANGL 1
- 16. @JURGENSPANGL Do you speak German?
- 20. We should change the colour of this button. FOUNDER REVIEW “ ” @JURGENSPANGL
- 21. @JURGENSPANGL If you don't like what is being said, then change the conversation DON DRAPER, MAD MEN “ ”
- 22. JIRA
- 23. Confluence
- 26. @JURGENSPANGL Design Trunk Atlassian Design Guidelines
- 28. @JURGENSPANGL ITEM 2 ITEM 1 ITEM 3 ITEM 4 Agenda Faster process
- 29. @JURGENSPANGL ITEM 2 ITEM 1 ITEM 3 ITEM 4 Agenda Existing patterns
- 30. @JURGENSPANGL ITEM 2 ITEM 1 ITEM 3 ITEM 4 Agenda Existing patterns…in code
- 31. @JURGENSPANGL ADG is a product, serving products
- 32. Design sparring
- 33. Art critique
- 38. @JURGENSPANGL 2
- 41. @JURGENSPANGL Customer journey EXPLOREKNOW GET HELP ? SHARETHINK RECONSIDER STOP RENEWMIGRATE BUY 1ST PAY SET UP $ BUY MORE PAY UPGRADE EXPLORE $ TRY SET UPINSTALL BTF USE UPDATE COLLABORATE ROLL OUT
- 42. @JURGENSPANGL Personas: from administrators to users William HarveyAlana Emma William the Wise Loves • Challenges • Programming languages • New tech products • • • Hates • Bad or slow processes • when he needs it • • • Places that matter • • Reddit Company • Team size: • Company size: • Work remotely: User Personas Needs • Less admin work • • Evidence that change is good • • Goals • and community • Feel accomplished at the • • “I’m obsessed with technology.” done, and he usually knows how to do it. Nothing irritates him more than needless admin. - Software • JIRA • • Languages • Java • Javascript • Ruby “I have too many things to do and not enough tim Harvey does not identify as a technical person nor does he crave the Harvey has a business or traditional design background and doesn’ technicalities of software development. He just wants stuff that work take recommendations from William, Alana and Emma. However, if h He craves predictability and control. He runs to de-stress. Harvey th ant’s nest. Seemingly chaotic but working to a greater good. Harvey the Hesitant Loves • Reliable products • Time saving tricks • Note taking apps • • • Hates • Agile • Software that updates • Flash • • Places that matter • The Wall Street Journal • Harvard Business Review Com • Tea • Com • Wo User Personas Needs • Minimal fuss products • Things work smoothly together • • Only show me what’s relevant Goa • Put proto • Ma bala • • Software • Gmail • • Languages • • • “The worst thing you can do is waste my time.” Alana is a great people herder and works diligently until the project is a success. Alana is very ambitious and her organisation skills allows her to drive any project forward. She understands technology, how it works and then some, although she has no ambition to be a developer again. Alana has a personal blog that often overlaps with her thoughts on her industry. She thinks Atlassian is a dragon, a vehicle for greatness, but only if it does what she says. Alana the Aware Loves • Huge projects • Responsibility • Working with talented people • • Hates • When shit doesn’t work • Old processes • People that don’t have a can-do attitude • Red tape • Places that Matter • Brain Pickings • TechMeme Company • Team size: • Company size: • Work remotely: User Personas Needs • I want problems solved fast • Track projects and teams • Automate the boring stuff • • Goals • Get to the next career leap • Leave work at work • My team is using the best practices and software available Software • • JIRA • Evernote Languages • Java • CSS • HTML “I want to learn as mu keen to take things on. Emma know as much as William the an early adopter and frequentl theory of Agile but needs more everywhere. Emma has an Ets is an old dog, loyal but can oft Emma the Eag Loves • Beautiful software • Organising social events with her colleagues • Quick wins • • Hates • Hitting road blocks • Clunky and enterprise software • Legacy code • • User Personas Software • Trello • GitHub • JIRA Languages • Javascript • CSS • Ryan the Ready User Personas “I strive for beauty in my work.” Cassie the Creative has some technical knowledge but prefers to focus on aesthetics, not pixels. Cassie is happy to learn new tech-heavy products as long as they’re a pleasure to learn. For Cassie, quality is more important than deadlines. She knows some CSS and HTML. Cassie the Creative User Personas “I have a range of interests and technology is one of them. I want to lead a balanced life.” Max the Mainstream’s aim is to leave for home on time so that he can cycle, spend passions and hobbies. Max the Mainstream User Personas “I love organising huge Sameer the Social is a marketi couple of years. Sameer spins plays to his strengths and ofte smaller events. He is spread th events and updates the websi ness and buy in for cross prod Sameer the Soc User Personas RyanMax Cassie Sameer
- 43. @JURGENSPANGL Net Promoter Score (NPS)
- 44. How likely are you to recommend <product> to a friend or family? 1 2 3 4 5 6 7 8 9 101 DETRACTORS PASSIVES PROMOTERS % Promoters - % Detractors Net Promoter Score (NPS)
- 48. True triads Engineering Design Overall customer satisfaction MAU+ NPS + others Product Management
- 50. Responsibility and accountability Reliability Usability Functionality Are we building the right thing? Are we building it in the right way? Are we building it so that is usable and delightful?
- 51. Responsibility and accountability Engineering Design Product management Are we building the right thing? Are we building it in the right way? Are we building it so that is usable and delightful?
- 52. @JURGENSPANGL Just text by itself, for impact.
- 53. @JURGENSPANGL [...] good, even great, design is meaningless unless it gets built. ALAN COOPER “ ”
- 54. @JURGENSPANGL 3
- 58. @JURGENSPANGL 30% – 70% pissed off30 70
- 59. @JURGENSPANGL It hurts so good to focus. DANIELLE LAPORTE “ ”
- 60. @JURGENSPANGL We become what we behold. We shape our tools and then our tools shape us. MARSHALL MCLUHAN “ ”
- 61. @JURGENSPANGL We, as a TEAM, ship great experiences