Knowledge management strategy in xerox
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Xerox has implemented knowledge management strategies like Eureka and DocuShare to facilitate knowledge sharing among employees. Eureka is an online knowledge base that allows technicians to submit solutions to problems, which are validated and added to the database. This helps technicians solve issues faster. DocuShare is a document management system that allows research teams to collaborate by sharing documents online. Both systems have expanded knowledge sharing significantly at Xerox. The company's revenues increased after implementing these knowledge management practices, demonstrating their effectiveness in improving business outcomes. Going forward, Xerox aims to further embed knowledge sharing into daily work practices to become a global leader in knowledge management.
Knowledge management strategy in xerox
- 1. A Presentation on Knowledge Management Strategy in XEROX
- 2. What is Knowledge Management Knowledge management (KM) is the process of creating, sharing, using and managing the knowledge and information of an organization.
- 3. Types of Knowledge Management
- 4. IMPORTANCE OF KNOWLEDGE MANAGEMENT • KM is a discipline that improves the ability of organisations to solve problems better and survive disruptive changes. • One of the biggest challenges behind knowledge management is the sharing of knowledge. • Due to existing knowledge base, the employees can find all the information they need. • Facilitates IT staff members stay up to date on various, ever changing technologies.
- 5. A Knowledge Management System Data management system Collaborative toolsDatabases A good KM System
- 6. Case Study
- 11. Important points in the Case - • Established in the 1980’s – The Document Company • KM Incorporated into Organizational Business Strategy (1995) • Conduced extensive research before introduction into organization • Effectively communicated to employees the benefits of using KM • It worked to turn its product as a service
- 12. •Eureka • Goal: To share intellectual capital • Information System created to share solutions worldwide • Benefits: Saves time, resources and money • Example: A solution developed in Toronto was used by someone in South America. In this case the person discovered that they did not have to replace a $40,000 machine that they were having difficulties with, they only had to replace a 90 cent connector.
- 13. • DocuShare • Web-based tool • Enabled research lab community to share progress with other scientists working on the same project. • The community using DocuShare has grown from 500 research engineers to 30000 employees inside Xerox. • Adapted software for research
- 14. ABOUT XEROX • Industry Document services Business process services . • Founded April 18, 1906; 110 years ago(as The Haloid Photographic Company) Rochester, New York, U.S. • Founders Joseph C. Wilson Chester Carlson • Headquarters Norwalk, Connecticut, U.S. • Area served Worldwide • Key people Ursula Burns (Chairman & CEO) • Products Office printers, Production printers & digital presses, multi-function printers,wide format printers, projectors,scanners Copiers, and other office equipments • Services Business processes, document management, and outsourcing services
- 15. Timeline of Xerox In 1947 , XEROX In 1960s , Xerox diversified From 1970s to 1980 , Xerox Started as a copier into the information is in recession and lost the Company technology and research the monopoly in the oriented business manufacturer of copiers 1959 1970 1990s 1947 1960s 1970-1980 In 1959 , Xerox invented the first copier to use ordinary paper In 1970. Xerox opened the Palo Alto Research Centre In 1990s , Xerox started Knowledge Management and Research on Knowledge Sciences
- 16. PRODUCTS
- 18. Competitive Advantage • Global Presence • Xerox brand • Xerox technology and innovation
- 19. KM strategies of XEROX Doing further research in development tendency of km Creating the position of CKO Establishing the corporation intranet Building internal knowledge base of corporation Attaching importance to the exploitation and sharing intellective Resources Altering the traditional marketing method
- 20. Function of KM in Xerox Promote Use and sharing of Knowledge Report through organizational structure Integrate Km into function and processes Support the collection and sharing of knowledge Established standards for knowledge use and retention Communication Process
- 21. Eureka System
- 22. Technician Pending tip database Validation Knowledge Base Submit Solutions Field experts Eureka ! Conversion with validator Receive feedback/improve reputation
- 23. Why Collaborate ( Why Eureka )
- 24. Application of Eureka Field expert Database Users Product design and manufacture Knowledge sharing with business partners Product Documentation Call Center and remote support Knowledge Base
- 25. XEROX DOCUSHARE • Xerox DocuShare is a document management system for businesses of all sizes. • The Web-based system helps businesses to share files without complicated software, cloud storage or an internal website. • DocuShare lets you share directly from your hard drive and access it at any time online. • Xerox DocuShare does not restrict what types of files a business shares. • The purpose of the service is to help users share any file at any time with other users.
- 26. BENEFITS OF DOCUSHARE • The Web-based software has been proven to reduce document search time by up to 80 percent as compared to other print and digital document search methods. • With all documents in one location, employees only need to search that location to find what they need. • The centralized administration gives a business full control over which employees and groups have access to specific files. • A built-in fail-safe disaster recovery option enables you to protect data even if someone deletes important files. • Xerox DocuShare reduces operational costs and uses less paper and energy. DocuShare is seen as a “green” alternative.
- 27. Xerox DocuShare Customer- • NASA Jet Propulsion Laboratory • Canada Communications Group (CCG) • Stanford University • Honeywell IAC
- 28. Revenue of Xerox from 2009 - 2014
- 29. Revenue for the year 2015
- 30. Practice of KM of Competitors
- 31. Canon- • Creating a corporate knowledge driven culture • Creating a learning organization • Maximizing intellectual capital • Delivering knowledge based products/services
- 32. Hewlett & Packard • HP support manager • The Kalliope Project – designed exclusively for engineers at Hp for accessing internal software documents
- 33. Kodak • DITA - Darwin Information Typing Architecture - an XML-based program used by content authors, editors and other publishing personnel for sharing content—into their businesses.
- 34. SWOT ANALYSIS STRENGTHS- • Strong corporate brand • Strong R & D lab. • Strong environmental focus • The organization has a reputation for innovation and high quality management
- 35. Weakness- • Less focus on product features • PARC became an independent company Opportunities- • The inclusion of environment along with the technological advancement gives the company an edge over others. • Through Xerox policies the have the opportunity to recruit the best talents
- 36. Threats- • Strong competitors like HP, Canon inc., Ricoh etc. • Financial constraints • Growing pressure on companies to become carbon neutral.
- 37. Question • 1 Do you think Eureka is still important to be used ? • Yes , Eureka system is a e-learning based system , so it can spread knowledge over the internet , so everyone can get the knowledge easily
- 38. • 2. Complement to the Knowledge Management practice in Xerox ? • Xerox technicians got “professional credit” for authoring something, people who work out loud tap into even greater intrinsic motivations. Since the emphasis is on deepening relationships and not just sharing, people who work out loud tap into autonomy, mastery, and purpose. Their growing network makes them feel more connected while giving them more control over their learning and access to opportunities.
- 39. • Can Eureka and DocuShare be a competitive advantage for Xerox in near future? • With the integration of KM with Eureka and DocuShare, it provides an insight for the employees for providing better services to its clients and also helps in sharing of knowledge efficiently worldwide.
- 40. 3.Did Xerox experienced any change in terms of revenues generation after introducing these practices ? • Yes , after the significant improvement in Docushare , a stable version of DocuShare i.e DocuShare 5.0 was released . With its release it helped them in providing stable service to its customers which directly helped them in gaining more revenue .
- 41. 4.Can Xerox emerge as a global leader in KM practices ? • Yes ,the next goal of Xerox is to encourage knowledge sharing among all employees as a part of their everyday work . To keep the knowledge momentum building , a new cultural dimension is being launched so it becomes a part of everyone’s daily activity , whether or not they have direct involvement with any special initiative .
- 42. Reference • Knowledge Management in Practice by American Productivity and Quality Centre • http://fsd.servicemax.com/2016/01/22/xeroxs-eureka-20-year-old- knowledge-management-platform-still-performs/ • https://prezi.com/tuunnjilwdhk/presentation-of-xeroxs-knowledge- management-stratgy/ • https://en.wikipedia.org/wiki/Xerox
- 43. Thank you