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Learning
relatively permanent
change in an organism’s
behavior due to experience
Types of learning
•Conditioning:
•Classical conditioning
•Operant/operational/instrumental/func
tional conditioning
•Cognitive learning:
•Latent learning
•Observational learning
Classical Conditioning
• Classical conditioning is a form of learning in
which people (or any organism) learns to associate
two stimuli that occur in sequence.
• Classical conditioning occurs when a person forms
a mental association between two stimuli, so that
encountering one stimulus means the person thinks
of the other
• Stimulus (the plural is stimuli): any event or object
in the environment to which an organism responds.
Classical conditioning
Ivan Pavlov
1849-1936
Russian physician/
neurophysiologist
Nobel Prize in
1904
studied digestive
secretions
Classical Conditioning
Pavlov and Classical Conditioning
• Ivan Pavlov organized and directed research in
physiology at the Institute of Experimental
Medicine in St. Petersburg, Russia, from 1891
until his death 45 years later.
• The Institute of Experimental Medicine is where
he conducted his classic experiments on the
physiology of digestion, which won him a Nobel
Prize in 1904.
Classical or Pavlovian Conditioning
Classical or Pavlovian
Conditioning
Pavlov’s
device for
recording
salivation
Classical or Pavlovian
Conditioning
Pavlov and Classical Conditioning
(continued)
Pavlov conducted a study on dogs where he
collected the saliva that the dogs would
secrete naturally in response to food placed
inside the mouth; he observed saliva
collecting when the dogs heard the bell
Ivan Pavlov’s laboratory
•The dogs were isolated inside
soundproof cubicles and placed in
harnesses to restrain their movements.
•The experimenter observed the dogs
through a one-way mirror.
•Food and other stimuli were presented
and the flow of saliva measured by
remote control.
• 1. The acquisition phase is the initial learning of the
conditioned response—for example, the dog
learning to salivate at the sound of the bell.
2. Extinction is used to describe the elimination of the
conditioned response by repeatedly presenting the
conditioned stimulus without the unconditioned
stimulus.
• If a dog has learned to salivate at the sound of a bell,
an experimenter can gradually extinguish the dog’s
response by repeatedly ringing the bell without
presenting food afterward.
Principles of Classical Conditioning
Process
Principles of Classical Conditioning
Process3. Spontaneous Recovery.
• Extinction does not mean, however, that the dog has
simply unlearned or forgotten the association between
the bell and the food.
• After extinction, if the experimenter lets a few hours
pass and then rings the bell again, the dog will usually
salivate at the sound of the bell once again.
• The reappearance of an extinguished response after
some time has passed is called spontaneous recovery.
Principles of Classical Conditioning
Process
4. Generalization
• After an animal has learned a conditioned response to one
stimulus, it may also respond to similar stimuli without
further training.
• If a child is bitten by a large black dog, the child may fear not
only that dog, but other large dogs.
• This phenomenon is called generalization.
• Less similar stimuli will usually produce less generalization.
• For example, the child may show little fear of smaller dogs.
Learning in psychology | What is learning?
Operant Conditioning
• Operant or Instrumental Conditioning is a type of
learning in which voluntary behavior is strengthened
if it is reinforced and weakened if it is punished.
• Note: Skinner referred to this as Instrumental
Conditioning/Learning
• The term operant conditioning refers to the fact that
the learner must operate, or perform a certain
behaviour, before receiving a reward or punishment.
Operant Conditioning
Operant Conditioning
Thorndike and the Law of Effect
•Edward Thorndike believed trial-and-error
learning was the basis of most behavioral
changes.
•Trial-and-error learning: learning that
occurs when a response is associated with a
successful solution to a problem after a
number of unsuccessful responses.
Operant Conditioning
•This law states that behaviors that are
followed by pleasant consequences will be
strengthened, and will be more likely to
occur in the future.
•Conversely, behaviors that are followed by
unpleasant consequences will be weakened,
and will be less likely to be repeated in the
future.
Operant Conditioning
B.F. Skinner (1904-
1990)
elaborated Thorndike’s
Law of Effect
developed behavioral
technology
Operant Chamber
Skinner Box
chamber with a bar
or key that an
animal manipulates
to obtain a food or
water reinforce.
contains devices to
record responses
Principles of Operant Conditioning
1. Reinforcement refers to any process that strengthens a
particular behavior—that is, increases the chances that the
behavior will occur again.
• Positive reinforcement: a method of strengthening
behavior by following it with a pleasant stimulus.
• Negative reinforcement: Negative reinforcement is a
method of strengthening a behavior by following it with
the removal or omission of an unpleasant stimulus.
1. Escape: In escape, performing a particular behavior leads
to the removal of an unpleasant stimulus.
2. Avoidance: In avoidance, people perform a behavior to
avoid unpleasant consequences.
Principles of Operant Conditioning
2. Punishment weakens a behaviour,
reducing the chances that the behavior will
occur again.
•Positive: involves reducing a behavior by
delivering an unpleasant stimulus if the
behavior occurs.
•Negative: involves reducing a behavior by
removing a pleasant stimulus if the
behavior occurs.
Principles of Operant Conditioning
3. Shaping is a reinforcement technique that is used to teach
animals or people behaviors that they have never performed
before.In this method, the teacher begins by reinforcing a
response the learner can perform easily, and then gradually
requires more and more difficult responses.
• For example, to teach a rat to press a lever that is over its head,
the trainer can first reward any upward head movement, then
an upward movement of at least one inch, then two inches, and
so on, until the rat reaches the lever.
Principles of Operant Conditioning
4. Extinction:
• It is the elimination of a learned behavior by discontinuing the
reinforcement of that behavior
5. Generalization and discrimination
• Occur in operant conditioning in much the same way that they do in
classical conditioning.
• In generalization, people perform a behavior learned in one situation in
other, similar situations.
• For example, a man who is rewarded with laughter when he tells certain
jokes at a bar may tell the same jokes at restaurants, parties, or wedding
receptions.
Principles of Operant Conditioning
•Discrimination is learning that a
behavior will be reinforced in one
situation but not in another.
•The man may learn that telling his jokes
in church or at a serious business
meeting will not make people laugh.
•Latent learning is learning in which a
new behavior is acquired but is not
demonstrated until some incentive is
provided for displaying it.
Latent Learning and Cognitive Maps
• Edward Tolman believed that learning could take place without
reinforcement.
• Latent learning is learning that occurs without apparent
reinforcement, but that is not demonstrated until the organism
is motivated to do so.
• Cognitive map: a mental representation of a spatial
arrangement, such as a maze.
Cognitive learning
Tolman,s maze experiment
Observational Learning
• Albert Bandura contends that many behaviors or
responses are acquired through observational learning,
or as he more often calls it now, social-cognitive
learning.
• Observational learning (sometimes called
modeling): learning by observing the behavior of
others and the consequences of that behavior; learning
by imitation.
Observational Learning
Observational Learning (continued)
•A model is the individual who demonstrates a
behavior or serves as an example in
observational learning.
•The effectiveness of a model is related to his or
her status, competence, and power.
Essential Factors for Observational
Learning
a.Attention.
b.Retention.
c.Reproduction.
d.Motivation.
• First, the learner must pay attention to the crucial
details of the model’s behavior.
• A young girl watching her mother bake a cake will not
be able to imitate this behavior successfully unless she
pays attention to many important details—ingredients,
quantities, oven temperature, baking time, and so on.
Attention:
Retention:
•Retention—the learner must be able to retain all
of this information in memory until it is time to
use it.
•If the person forgets important details, he or she
will not be able to successfully imitate the
behavior.
Reproduction:
• Third, the learner must have the physical skills and
coordination needed for reproduction of the behavior.
• The young girl must have enough strength and
dexterity to mix the ingredients, pour the batter, and so
on, in order to bake a cake on her own.
Motivation:
•Finally, the learner must have the motivation
to imitate the model.
•That is, learners are more likely to imitate a
behavior if they expect it to lead to some
type of reward or reinforcement.
•If learners expect that imitating the behavior
will not lead to reward or might lead to
punishment, they are less likely to imitate
the behavior.
Thank you

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Learning in psychology | What is learning?

  • 2. Learning relatively permanent change in an organism’s behavior due to experience
  • 3. Types of learning •Conditioning: •Classical conditioning •Operant/operational/instrumental/func tional conditioning •Cognitive learning: •Latent learning •Observational learning
  • 4. Classical Conditioning • Classical conditioning is a form of learning in which people (or any organism) learns to associate two stimuli that occur in sequence. • Classical conditioning occurs when a person forms a mental association between two stimuli, so that encountering one stimulus means the person thinks of the other • Stimulus (the plural is stimuli): any event or object in the environment to which an organism responds.
  • 5. Classical conditioning Ivan Pavlov 1849-1936 Russian physician/ neurophysiologist Nobel Prize in 1904 studied digestive secretions
  • 6. Classical Conditioning Pavlov and Classical Conditioning • Ivan Pavlov organized and directed research in physiology at the Institute of Experimental Medicine in St. Petersburg, Russia, from 1891 until his death 45 years later. • The Institute of Experimental Medicine is where he conducted his classic experiments on the physiology of digestion, which won him a Nobel Prize in 1904.
  • 7. Classical or Pavlovian Conditioning
  • 9. Classical or Pavlovian Conditioning Pavlov and Classical Conditioning (continued) Pavlov conducted a study on dogs where he collected the saliva that the dogs would secrete naturally in response to food placed inside the mouth; he observed saliva collecting when the dogs heard the bell
  • 10. Ivan Pavlov’s laboratory •The dogs were isolated inside soundproof cubicles and placed in harnesses to restrain their movements. •The experimenter observed the dogs through a one-way mirror. •Food and other stimuli were presented and the flow of saliva measured by remote control.
  • 11. • 1. The acquisition phase is the initial learning of the conditioned response—for example, the dog learning to salivate at the sound of the bell. 2. Extinction is used to describe the elimination of the conditioned response by repeatedly presenting the conditioned stimulus without the unconditioned stimulus. • If a dog has learned to salivate at the sound of a bell, an experimenter can gradually extinguish the dog’s response by repeatedly ringing the bell without presenting food afterward. Principles of Classical Conditioning Process
  • 12. Principles of Classical Conditioning Process3. Spontaneous Recovery. • Extinction does not mean, however, that the dog has simply unlearned or forgotten the association between the bell and the food. • After extinction, if the experimenter lets a few hours pass and then rings the bell again, the dog will usually salivate at the sound of the bell once again. • The reappearance of an extinguished response after some time has passed is called spontaneous recovery.
  • 13. Principles of Classical Conditioning Process 4. Generalization • After an animal has learned a conditioned response to one stimulus, it may also respond to similar stimuli without further training. • If a child is bitten by a large black dog, the child may fear not only that dog, but other large dogs. • This phenomenon is called generalization. • Less similar stimuli will usually produce less generalization. • For example, the child may show little fear of smaller dogs.
  • 15. Operant Conditioning • Operant or Instrumental Conditioning is a type of learning in which voluntary behavior is strengthened if it is reinforced and weakened if it is punished. • Note: Skinner referred to this as Instrumental Conditioning/Learning • The term operant conditioning refers to the fact that the learner must operate, or perform a certain behaviour, before receiving a reward or punishment.
  • 17. Operant Conditioning Thorndike and the Law of Effect •Edward Thorndike believed trial-and-error learning was the basis of most behavioral changes. •Trial-and-error learning: learning that occurs when a response is associated with a successful solution to a problem after a number of unsuccessful responses.
  • 18. Operant Conditioning •This law states that behaviors that are followed by pleasant consequences will be strengthened, and will be more likely to occur in the future. •Conversely, behaviors that are followed by unpleasant consequences will be weakened, and will be less likely to be repeated in the future.
  • 19. Operant Conditioning B.F. Skinner (1904- 1990) elaborated Thorndike’s Law of Effect developed behavioral technology
  • 20. Operant Chamber Skinner Box chamber with a bar or key that an animal manipulates to obtain a food or water reinforce. contains devices to record responses
  • 21. Principles of Operant Conditioning 1. Reinforcement refers to any process that strengthens a particular behavior—that is, increases the chances that the behavior will occur again. • Positive reinforcement: a method of strengthening behavior by following it with a pleasant stimulus. • Negative reinforcement: Negative reinforcement is a method of strengthening a behavior by following it with the removal or omission of an unpleasant stimulus. 1. Escape: In escape, performing a particular behavior leads to the removal of an unpleasant stimulus. 2. Avoidance: In avoidance, people perform a behavior to avoid unpleasant consequences.
  • 22. Principles of Operant Conditioning 2. Punishment weakens a behaviour, reducing the chances that the behavior will occur again. •Positive: involves reducing a behavior by delivering an unpleasant stimulus if the behavior occurs. •Negative: involves reducing a behavior by removing a pleasant stimulus if the behavior occurs.
  • 23. Principles of Operant Conditioning 3. Shaping is a reinforcement technique that is used to teach animals or people behaviors that they have never performed before.In this method, the teacher begins by reinforcing a response the learner can perform easily, and then gradually requires more and more difficult responses. • For example, to teach a rat to press a lever that is over its head, the trainer can first reward any upward head movement, then an upward movement of at least one inch, then two inches, and so on, until the rat reaches the lever.
  • 24. Principles of Operant Conditioning 4. Extinction: • It is the elimination of a learned behavior by discontinuing the reinforcement of that behavior 5. Generalization and discrimination • Occur in operant conditioning in much the same way that they do in classical conditioning. • In generalization, people perform a behavior learned in one situation in other, similar situations. • For example, a man who is rewarded with laughter when he tells certain jokes at a bar may tell the same jokes at restaurants, parties, or wedding receptions.
  • 25. Principles of Operant Conditioning •Discrimination is learning that a behavior will be reinforced in one situation but not in another. •The man may learn that telling his jokes in church or at a serious business meeting will not make people laugh.
  • 26. •Latent learning is learning in which a new behavior is acquired but is not demonstrated until some incentive is provided for displaying it.
  • 27. Latent Learning and Cognitive Maps • Edward Tolman believed that learning could take place without reinforcement. • Latent learning is learning that occurs without apparent reinforcement, but that is not demonstrated until the organism is motivated to do so. • Cognitive map: a mental representation of a spatial arrangement, such as a maze. Cognitive learning
  • 29. Observational Learning • Albert Bandura contends that many behaviors or responses are acquired through observational learning, or as he more often calls it now, social-cognitive learning. • Observational learning (sometimes called modeling): learning by observing the behavior of others and the consequences of that behavior; learning by imitation.
  • 30. Observational Learning Observational Learning (continued) •A model is the individual who demonstrates a behavior or serves as an example in observational learning. •The effectiveness of a model is related to his or her status, competence, and power.
  • 31. Essential Factors for Observational Learning a.Attention. b.Retention. c.Reproduction. d.Motivation.
  • 32. • First, the learner must pay attention to the crucial details of the model’s behavior. • A young girl watching her mother bake a cake will not be able to imitate this behavior successfully unless she pays attention to many important details—ingredients, quantities, oven temperature, baking time, and so on. Attention:
  • 33. Retention: •Retention—the learner must be able to retain all of this information in memory until it is time to use it. •If the person forgets important details, he or she will not be able to successfully imitate the behavior.
  • 34. Reproduction: • Third, the learner must have the physical skills and coordination needed for reproduction of the behavior. • The young girl must have enough strength and dexterity to mix the ingredients, pour the batter, and so on, in order to bake a cake on her own.
  • 35. Motivation: •Finally, the learner must have the motivation to imitate the model. •That is, learners are more likely to imitate a behavior if they expect it to lead to some type of reward or reinforcement. •If learners expect that imitating the behavior will not lead to reward or might lead to punishment, they are less likely to imitate the behavior.