Lecture notes, Community Relations
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This document provides lecture notes on sports public relations. It includes sections on game wrap, a press conference reaction paper assignment, an overview of community relations and definitions of mission and vision statements. It also outlines upcoming group projects and preparation for the next class, which involves researching three sports organization positions.
Lecture notes, Community Relations
- 1. Sports PR Lecture Notes November 1, 2016 Jackie Reau
- 3. Quiz
- 4. Press Conference Reaction Paper Watch the following press conference video and answer the following: University of Tennessee https://www.youtube.com/watch?v=-_jR7xZzUUs What was the objective of the press conference? Who was the target audience(s) for the press conference? What three key messages were delivered during the press conference? Would you make any improvements to the press conference and/or speakers? Assignment should be one page, single spaced, typed and turned in at class on November 8.
- 5. Community Relations • Definition • Mission Statement • Vision Statement • Examples of Community Relations partnerships • Finances
- 6. Flying Pig Marathon Overview Flying Pig Marathon Weekend (10K, 5K, Kids Races, Dog Run, Full Marathon, Half Marathon, 4-Person Relay) Christian Moerlein Beer Series (Bockfest 5K, Little Kings Mile, Hudy 14K/7K) Queen Bee Half Marathon & 4 Mile <Video>
- 7. Community Relations • Definition: – The social responsibility a company or organization has to effectively support its community and its people through financial or human support and capital
- 8. Mission Statement • Cincinnati Marathon, Inc., is a nonprofit 501(c)3 organization formed to host a national event, the Cincinnati Flying Pig Marathon, which raises money for charities. • The mission of the Cincinnati Marathon, Inc., is to provide a premier event open to athletes of all abilities that is dedicated to supporting charities. The event should inspire community celebration and reward the emotions of all participants, sponsors, volunteers and spectators.
- 9. Vision Statement • THE VISION OF CINCINNATI MARATHON, INC. • To be a high demand event filled to capacity • To be respected within the athletic and running community as a first class event • To have a warm, fun, friendly atmosphere with a “WOW” factor and surprises for all • To increase the awareness and financial recognition of the charities involved • To create lasting, long-term relationships with all involved-participants, charities, volunteers, sponsors, spectators and the media • To be a Midwest event which highlights the strengths of the Greater Cincinnati/Northern Kentucky community • To capture the unique and rich heritage, history and spirit of our community • To use the most advanced technology available in order to facilitate executional excellence
- 10. Finances Review 990 IRS Tax Form of Cincinnati Marathon Inc.
- 11. Group Projects Discuss in class
- 12. Prep for Next Week Determine three companies/organizations and the position you want and research who has the role now. Name, Title, Company