Lecture01 - PSS course in Tongji University
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This document outlines the schedule and topics for a Product Service System Design course at Tongji University in 2011/2012. It includes the dates for lectures, group project work, deliverables, and presentations. The course will cover topics like strategic design thinking, understanding context, problem finding, and conducting case studies. Students will be divided into groups to develop 3 solutions for a communication system for non-mainstream consumers in China. The document provides examples of existing product-service systems and recommends resources on service design.
Lecture01 - PSS course in Tongji University
- 1. Product Service System Design Tongji University, 2011/2012
- 2. Schedule October 12 introduction 19 lecture + project 26 project November 9 IASDR conference sharing +review 16 DELIVERY 1: research + Design Direction (full + day) 23 lecture+project Lectures and 30 lecture+project Group Project Sharing December 7 DELIVERY 2: Concept (full day) 14 lecture + review 21 lecture+ review 28 lecture+ review (maybe foreign students are home for christmas) January 4 Discussion + review (maybe foreign students are home for christmas) 11 DELIVERY 3: Final internal presentation (full day) 18 Exhibition + open presentation
- 4. Design But now the stakes are higher. Urbanisation, global warming, crashing healthcare systems – Thinking four billion people living on less than a dollar a day – these are all changing the stakes of what we do as designers today. We can continue to be defined by the design briefs that naturally come to us, the next product, the next advertising campaign, the next range of clothing; or we can figure out how design can be more strategic, and play a part in tackling some of these issues in a way that actually maybe does create sustainable improvements in people/s lives and create businesses that have a net positive impact. (Tim Brown, IDEO)
- 5. But now the stakes are higher. Urbanisation, global warming, crashing healthcare systems – four billion people living on less than a dollar a day – these are all changing the stakes of what we do as designers today. We can continue to be defined by the design briefs that naturally come to us, the next product, the next advertising Where do we normally use the campaign, the next range of clothing; or we can figure out how design can be more strategic, and play a part in tackling some of these issues word strategy? in a way that actually maybe does create sustainable improvements in people/s lives and create businesses that have a net positive impact. (Tim Brown, IDEO)
- 8. Strategic Design Strategy from the greek STRATEGOS Stratòs (flatland, and figuratively military camp) + *Egos, similar to the latin ègetes, from ago (to lead) -> to lead the army, but also a wide view. Strategy and War, for Edgar Morin: Refers to a cognitive model and a way to act in front of a complex and unpredictable reality, that keeps evolving; it is not possible to foresee the actions of all the elements involved. DESIGN + KEEP INTERACTING with the changing context
- 9. DESIGN SOLUTIONS rather than PRODUCTS Socio-technical systems that have a service approach BIKE SHARING bike + interface + communication + ...
- 10. SOLUTION asset interaction
- 11. What is the Designer's Role? DESIGN THINKING Interdisciplinary capability + DESIGN COMPETENCE Professional training Professional Designers can help in develop a design thinking, visualize solution, catalyze resources, de- sign tools.
- 13. Understand the Context Culture as an Iceberg. explicit Since we are no longer just looking at the product, tacit but designing the system around it, understanding the context is a crucial part of the design process. It takes time and a lot of research...
- 14. Find Problems and Chances To Increase Creative Opportunities Case study.2 The Human Light
- 15. "Human Light" for Artemide is not only the design of a lamp, but also the design of immaterial characteristics of light, and light actions. Light itself is considered as a product. "Human Light" starts from biological, psicological and cultural sensibility of human being, puts the man at the centre of the project with the objective of improving light quality to fit new emerging needs. Light is a tool for wellbeing.
- 17. Mobile Communication for Inaccessible Target Design a product-service system that facilitates mobile communication for non mainstream consumers in China. Who are they? What are their needs? What are their limits? We are not (necessarily) designing a mobile phone, but a communication system. http://vimeo.com/30412853
- 18. How are we going to work. 6 groups for 3 solutions Group 1P Solution 1 Group 1S Group 2P Solution 2 Group 2S Group 3P Solution 3 Group 3S P focus on Product design S focus on Service design
- 19. Some Cool Links www.designcouncil.org.uk service-design-network.org www.experientia.com/blog designmind.frogdesign.com service-design-network.org www.servicedesigntools.org
- 20. See you Next Wednesday. (I already put this on Slideshare)