Lesson 1 overview and briefs
- 1. BIG PICTURE Overview – understanding the unit Activity 1 – The Rationale KEYWORDS Commission – Brief – Rationale - Pitch – Proposal – Treatment - Justification LEARNING OBJECTIVES This is a holistic unit and the different LOs are covered together in all of the activities. 1. Understand the overview of the unit and the assessment process 2. Understanding briefs SUCCESS CRITERIA Write a brief for one of the campaigns in the Activity 1 task Take your seat. Bag under your desk. Have your equipment and planner out. Topic – Unit 8 – Responding to a Commission • What different tasks have to be done as part of the planning and pre production process for a film? • Write a list...
- 2. TELL ME STUFF! TAKE ME THROUGH IT… LET ME HAVE A GO… DO I GET IT? 1 2 3 4 5 6 SETTING THE SCENE JOINING UP LEARNING LINKS TO LAST TIME PASSING ON KNOWLEDGE GUIDED PRACTICE & MODELLING INDEPENDENT PRACTICE – APPLYING THE SKILLS TO NEW SITUATIONS ASSESSMENT & FEEDBACK PULL IT TOGETHER JOINING UP LEARNING LINKS TO NEXT TIME
- 3. 1. This is an externally assessed unit – marked by the exam board. 2. It is a prepared controlled assessment – you have ten hours preparation time, 2 hours note taking time, and 6 hours to write up your final assessment 3. You will take the final assessment on Thursday 9th January. • During the 10 hours preparation you can investigate the brief, the audience, similar products and you can make your initial pans • During the 2 hours note taking you have to take all the work you have done and turn it into three pages of notes you can take into the final assessment with you • During the 6 hours of final assessment you have to write up the whole of your final answer. 1. The Rationale – show you understand the brief and the audience, do some textual analysis of similar texts, ideas generation, audience research, initial proposals and justification of your choice of project. 2. The Pitch – 350 words – this is why you should hire me to make my brilliant idea in response to your commission 3. The Proposal – a piece at a time, this is how I will make my product. Overview – scene by scene – cinematic ideas – legal and ethical – equipment and personnel – health and safety - location planning – production schedule – budget 4. The Treatment - storyboard and frame by frame justification
- 4. The Rationale There is a range of content that we must cover in preparation for the examination: A1 Use of research and background material A2 Understanding the client/commission A3 Ideas generation A4 The rationale for final ideaSo what is a commission? (A2) A commission usually arrives at the doors of media producers via way of a client brief. The brief will normally consist of essential information. The kind of information you receive will usually be: •Name of client •Audience •Purpose •Context •Considerations •Methods of creation e.g. video, website, leaflet, game etc. These briefs happen all the time in the media, and knowing how to respond appropriately to a brief may well be decisive in gaining commissions when working in real life media situations.
- 6. Have a look at the websites of the following three charity organisations. I want you to make up imaginary briefs for at least two of them. Each brief must cover the SIX bullet points and you have to include what medium/s the product must consider for creation (video, website etc). Think carefully about whom the charity will want to appeal to for the target audience, and use the website to research the background to the charity and the context for the products that need to be made. Remember, that for the exam you will NOT need to create a brief as you will have one provided for you. BUT understanding what goes into making a brief is essential if you are able to deconstruct the brief properly when you eventually receive PART A. Charity One: Barnardos Charity Two: Scope Charity Three: Acorns
- 7. Analysis 1.Have a look at the example from the BBC – what are the similarities and what are the differences? 2.Have a look at other people's commissions – what have they done better? What could they learn from you?
- 8. BIG PICTURE MY LEARNING How did this lesson fit into your other lessons? What is my top take- away from the lesson? Have you contributed to the lesson? Will you be able to improve next lesson? Do you know what you need to go away and do?