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- 1. Partnering For Growth SPC Overview
- 3. SPC Spectrum
- 4. SPC is a third generation, family-owned, independent, direct marketing company with a data-driven communications focus. We continue to push forward and challenge the status quo Our objective is to help you produce programs with minimal stress, maximum efficiency and optimal results. We are Built to Respond Who We Are
- 5. We are innovative problem solvers Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people. Performance driven — our success is directly linked to your ROI. Collaborative Entrepreneurship
- 6. Applied Knowledge Asking the right questions helps find appropriate, creative solutions. Advantages through flexibility, speed to market, and responsiveness: Leverage the power of customer data - yield relevant communications Paper and creative formats - correct solutions for your budget/objective Postal stream optimization – cost savings/improved in-home delivery
- 7. Your partner in sustainability Triple certified - FSC, SFI, & PEFC Certified FSC Xpert™ on staff Member Green Business Alliance Charter member of DMA Recycle Please Program Green Matters
- 8. Focused Assets Breadth and depth - Wide range of state of the art technology and expertise to provide solutions to any DM challenge Single source solution that eliminates multiple vendors and compresses your production schedule. 3 production facilities based in the Midwest
- 9. Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign. Inline imaging, simplex or duplex, at 600 DPI (spot color & 4cp) Bells & whistles, including die-cutting, folding/pop-ups, kiss-cutting, Scratch-off/Scratch-n-sniff, UV coating, label application, insertion (double cutoff) Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance The Power of Inline – Think Web ™
- 10. Cost-effective, high quality, short runs. Perfecting capability, unique substrates and coatings. Complete the Package — Think Sheetfed ™
- 11. Customized documents for true 1:1 communication Personalization, on demand, web-to-print, PURLs. Fifth unit capabilities. NexGlosser Intelligent Watermarking Color Gamut Expansion The Power of Digital – Think Digital ™
- 12. Inserting, matching, affixing Inkjet and laser imaging Fulfillment solutions Database management Postal optimization Fulfillment – Think Lettershop ™
- 13. “ A 5% improvement in customer retention rates will yield between a 25% to 100% increase in profits” - Frederick Reichheld
- 14. Think Loyalty Make your communications count Leverage TRFM data to deliver intelligent, customer-oriented value Continually test predictive models, messaging & vehicles Foster a more personalized one-to-one experience Drive recurring sales & aid retention Build the lifetime value of customers Get Personal
- 15. Loyalty Contact Map Phase 1: Acquisition Marketing Key Message: “Come experience!” Phase 2: Pre-visit Key Message: “You can’t believe what you’ll see!” Phase 3: Visit Key Message: “Glad you’re here!” Phase 4: Post Visit Key Message: “Come back soon!” Phase 5: Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
- 16. Separate calendars may be required for each tier Tiers may overlap Does not take unique seasonality into account Elite Tier Events Spa Entertainment Buzz Birthday Slot mailer Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Loyalty Contact Calendar
- 17. Create customized, data-driven materials, in print or digital form, from a secure portal on-demand Allows big companies to act small and small companies to act big Streamlined workflow for smarter, more cost-effective communications at a local level through dealers, agents or franchisees Think Monogram ™
- 18. Think Monogram ™ Scalable solution to enterprise-wide implementation Launch-ready in 3 – 6 weeks Customized reporting Manage and control consistent brand integrity Minimize waste and eliminate inventory obsolescence
- 19. 847 588 2580 SPECIALTYPRINTCOMM.COM Expand Your Resources