SPC Capabilities Presentation
- 1. Built to Respond »
- 2. We are Built to Respond. SPC is a third generation, family-owned, mid-size, direct marketing company with a targeted, data-driven communications focus. We take a consultative approach, stay ahead of market currents, and help you respond with agility and effectiveness. Our objectives are clear - to help you produce programs with minimal stress, maximum efficiency and optimal results. 3 production facilities based in the Midwest 4 additional Sales offices across the country Introduction to SPC »
- 3. Introduction to SPC Collaborative Entrepreneurship Applied Knowledge Focused Assets Our Modus Operandi
- 4. Collaborative Entrepreneurship We are problem solvers committed to making your programs exceed your objectives. Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people. Performance driven — Our success is directly linked to your ROI. Collaborative Entrepreneurship
- 5. Applied Knowledge Applying knowledge begins with asking the right questions and finding appropriate, creative solutions. SPC applies knowledge with relevance and precision to help build your brand and your business. Deliver customer advantages through flexibility, speed to market, responsiveness: Leverage power of customer data - execution of relevant communications Paper and creative formats - correct solutions for your budget/objective Postal stream optimization – cost savings/improved in-home delivery Sustainability: FSC, SFI, PEFC, Recycle Please Program, soy-based ink, etc. Applied Knowledge
- 6. Focused Assets Great Equipment and Expertise Breadth and depth. We offer a wide range of state of the art technology to provide solutions to any DM challenge and help reduce your stress. We are a single source solution that eliminates multiple vendors and compresses your production schedule. Focused Assets
- 7. Greenify Green Matters Your partner in sustainability - finding balance between environmental stewardship and economic sensibility Triple certified - FSC, SFI, & PEFC • Certified FSC Xpert™ on staff Member Green Business Alliance Charter member of DMA Recycle Please Program
- 8. SPC Solutions Full-Solution Provider Integrated print, personalization and mailing services combined: • Printing - Web, Sheetfed, & Digital Options with Inline / Offline capabilities; what’s right for your project? • Lettershop - complexity simplified • Direct Mail - Data-driven communications + postal stream optimization • Loyalty - cross-platform engagement to boost relevancy and lifetime customer value • Monogram - turnkey campaign manager tool for smarter communications
- 9. The Power of Inline – Think Web ™ Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign. Pattern perfs, remoist glue, Spot gluing, spine pasting, die-cutting, folding/pop-ups, kiss-cutting, Scratch-off/Scratch-n-sniff, UV coating, label application, insertion technology (double cutoff) The power of personalization (Kodak Versamark simplex or duplex imaging) Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance Focused Assets » »
- 10. The Power of Digital – Think Digital ™ Personalization, on demand, web-to-print, PURLs. Fifth unit capabilities. NexGlosser Intelligent Watermarking Color Gamut Expansion Focused Assets » »
- 11. Complete the Package — Think Sheetfed ™ Cost-effective, high quality, short runs. Perfecting capability, the XL 105 advantage. Focused Assets »
- 12. Fulfillment - Think Lettershop ™ Database Management Postal Stream Optimization Freight Logistics / Distribution Inkjet Capabilities Focused Assets » Laser Capabilities Bindery Capabilities Inserting Capabilities Fulfillment / Kit Packaging
- 13. Relationship Driven — Think Loyalty ™ Deliver intelligent, customer-focused communications Strengthen one-to-one brand experience Build Lifetime Value of Customers Make your communications count. Applied Knowledge »
- 14. How We Do Loyalty Bolster brand loyalty; drive recurring sales & build retention by blending innovative technologies - Develop & execute media platforms merging a digital dimension with traditional direct mail to deliver a two–way, measurable audience experience Improve audience communications – gather better intelligence to speak directly to individual consumer preferences or profiles using appropriate media Identify most active customers and measure their value Create more profitable relationships with specific audience segments Offer creative versatility with a comprehensive range of data driven capabilities and formats Applied Knowledge
- 15. Think Monogram ™ Optimize customer touchpoints, humanize your Brand, build a relationship and continue a dialog with our proprietary, turnkey direct marketing campaign tool Create customized, data-driven materials, in print or digital form, from a secure portal on-demand Personalized marketing marries relevance and motivation with automation, ease-of-use, and waste reduction Streamline your effort and create simply smarter communications Applied Knowledge
- 16. Moving Forward - Think SPC Build customer relationships to better optimize lifetime value via database management, multi-channel integration, customer segmentation, predictive modeling and smarter, more relevant communications To help achieve your objectives and goals, SPC offers • Collaborative Entrepreneurship • Applied Knowledge • Focused Assets Collaborative Entrepreneurship » Expand your resources.
- 17. Thank You. 847.588.2580 www.specialtyprintcomm.com