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LinkedIn: 22 Ways to Dominate January 28, 2009
A Seasoned Social Network 68% 35+ 66% $60k+/year 72% college grads
Linkedin Works Because It’s Safe
Sacrificing Features for Security Linkedin Works BECAUSE it Does Less than Facebook and MySpace: Connections are Controlled Relatively Easy to Use Very Little Layout Control Minimal Advertising Very Few Applications No Multi-media Address Book Paradigm
Linkedin Rewards Action Follow These Tips Spend a Few Minutes Every Day on Linkedin You Have to be PART of Linkedin
Linkedin Profile Tips
Upload a Good Photo Complete Your Entire Profile, Including Previous Jobs Use Email Address as Your Last Name
Use Keywords Liberally in Your Profile Link to Web Sites using Keywords Link to Blog RSS Feed
Update Profile Often, but Not Egregiously Create Status Updates (like Twitter and Facebook Status)
Linkedin Applications Increase Usefulness
Activate Linkedin Applications and Connect to Content You or Your Company Creates WordPress & Bloglink SlideShare & Google Presentation Company Buzz (Twitter Search)
Linkedin Connections
Invite Anyone You Meet in a Business Setting Use Custom Intro Text, Unless You Know the Person Well
Find Connections Through Linkedin Search Name Company Location Keyword
Browse Your Connections’ Connections to Find People you Missed or Forgot
Invite Contacts From Your Outlook and/or Webmail Databases
Linkedin  Recommendations – Like ebay Feedback for People
Liberally Provide and Request Recommendations Use Custom Invite Text Provide Some Guidance to Reviewer on Possible Themes/Keywords
Linkedin  Messages – Break Through the Clutter
Send Messages to Connections about Events, Job Openings, etc.
Building Your Reputation on LinkedIn
Set up a Search and Answer Questions in Linkedin Answers Section
 
Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect  Consider Creating Your Own Group
Using Linkedin for Business Development
Connect with Clients, Former Clients and Prospects Use Search to Find Appropriate Contact People at Target Companies Use Search to Find Background Information on Prospect Personnel
JASON BAER  Convince & Convert  www.convinceandconvert.com  @jaybaer

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