Using LinkedIn to Promote Your Business
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The document outlines the importance of LinkedIn for business promotion, emphasizing its effectiveness in lead generation compared to other platforms. It highlights key demographic characteristics of LinkedIn users, such as their education and income levels. Additionally, it provides an overview of how to create a compelling LinkedIn profile and company page to attract business opportunities.
![Why LinkedIn for Business?
Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New Data]](https://image.slidesharecdn.com/usinglinkedintopromoteyourbusiness-120501104449-phpapp02/85/Using-LinkedIn-to-Promote-Your-Business-11-320.jpg)
Using LinkedIn to Promote Your Business
- 1. Using LinkedIn to Promote Your Business Wednesday, April 18, 2012
- 2. WHY LINKEDIN … FOR BUSINESS? Using LinkedIn to Promote Your Business
- 3. “LinkedIn? Nah, I already have a job.”
- 4. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
- 5. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
- 6. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
- 7. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
- 8. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
- 9. Why LinkedIn for Business? Most over age 35 + Most have college degrees + Most have income of at least $60K Educated grownups with money
- 10. Why LinkedIn for Business? Source: Business Insider, Where Do LinkedIn Users Work?
- 11. Why LinkedIn for Business? Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New Data]
- 12. Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.
- 13. Why LinkedIn for Business? Because it’s where the social Web does business
- 14. ANATOMY OF A LINKEDIN PROFILE Using LinkedIn to Promote Your Business
- 16. Appropriate photo Overview Descriptive tagline Targeted keywords Recent update
- 17. Overview All past positions – paid & unpaid
- 18. Overview Lots of connections Web pages – up to 3! Twitter link Custom URL
- 19. Summary Paragraph Summary List of specialties, with lots of keywords
- 20. Recommendations
- 22. Blog Feed
- 24. ANATOMY OF A LINKEDIN COMPANY PAGE Using LinkedIn to Promote Your Business
- 26. Summary
- 27. Company Details
- 29. Questions? rachel@resonancesocialmedia.com 713-595-6639 linkedin.com/in/resonancesocial