![Example Description for MSAE “About Us” pageCurrently:[none] Google is substituting first content on pageSuggested: MSAE serves association professionals in Minnesota, North Dakota and South Dakota, helping members stay informed of industry trends, meet organizational challenges and network with their peers.Tara Loftus | Frontier Web Development](https://image.slidesharecdn.com/5-17-11seo-110517142201-phpapp02/85/Make-Google-Love-You-with-Killer-Web-Content-15-320.jpg)
Make Google Love You with Killer Web Content
- 1. MSAE Communications Networking GroupHow to Make GoogleLove You withKiller Web ContentMay 17, 2011Tara Loftus | Frontier Web Development
- 2. © 2006, ed. 2007, 2008Tara Loftus | Frontier Web Development
- 3. “There is nothing search engines prefer more than killer Web content.”Tara Loftus | Frontier Web Development
- 4. “‘I’m not technical’ is no longer an excuse for a marketing or communications professional.”Tara Loftus | Frontier Web Development
- 5. The small percentage of Web content that really makes a differenceIt makes the sale, delivers the service and builds the brandProbably represents less than 10% of content published on the WebWhat is “killer” Web content?Tara Loftus | Frontier Web Development
- 6. The “Six Cs” of Killer Web Content1. Who Cares?2. Is it Compelling?3. Is it Clear?4. Is it Complete?5. Is it Concise?6. Is it Correct?Tara Loftus | Frontier Web Development
- 7. If you want to get found by Google, you need to use your customers’/members’ words – not yours!Know your reader: there are no more “users” on the Web anymore – instead, members, customers, teenagers, etc.For key phrases, strike the balance between broad and specificWriting for the organization vs. writing for the readerTara Loftus | Frontier Web Development
- 8. Association executives in MidwestAssociation networkingAssociation networking in MinnesotaAssociation networking mnWhich key phrase is the best?Tara Loftus | Frontier Web Development
- 9. Page titlesPage descriptionsPage headingsPage contentLinksUsing keywords on your websiteTara Loftus | Frontier Web Development
- 10. What’s a page title?Tara Loftus | Frontier Web Development
- 11. What’s a page title?Tara Loftus | Frontier Web Development
- 12. What’s a page description?Tara Loftus | Frontier Web Development
- 13. Make it unique for every page of your websiteDescribe what that page is about – make it enticing so users will clickUse your keywords – lead with them, then organization namePage titles & descriptions(a.k.a. “meta data”)Tara Loftus | Frontier Web Development
- 14. Example Title for MSAE “About Us” pageCurrently:MSAEBetter: About the Midwest Society of Association Executives (MSAE)Best: Association Management in MN, ND and SD | About the Midwest Society of Association Executives (MSAE)Tara Loftus | Frontier Web Development
- 15. Example Description for MSAE “About Us” pageCurrently:[none] Google is substituting first content on pageSuggested: MSAE serves association professionals in Minnesota, North Dakota and South Dakota, helping members stay informed of industry trends, meet organizational challenges and network with their peers.Tara Loftus | Frontier Web Development
- 16. Because it was so abused in the past, keyword tags are of little significance to Google and other search engines.Do your title and description tags first, then keywords if you have time.What about keyword tags?(more “meta data”)Tara Loftus | Frontier Web Development
- 17. Your heading is your hook – be as compelling and specific as possible! (Six Cs)Headings should stand on their own two feetLead with keywordsPage headings(denoted by <h> tag in HTML)Tara Loftus | Frontier Web Development
- 18. Example: MSAE “About Us” pageCurrently:Midwest Society of Association ExecutivesSuggested: #1 Networking Group for Association Professionals in the Midwestor: Association Management Networking for Association Professionals in the MidwestTara Loftus | Frontier Web Development
- 19. Each page should focus on a single term, using keyword phrases for that termAll content should be USEFULWeb paragraphs should be 4 sentences or fewerPosition keywords at the beginning of sentences rather than the endPage contentTara Loftus | Frontier Web Development
- 20. Be original – Google awards no points for copied contentUpdate regularly – be careful of “smelly” contentEnd with a call to action – a link is best (no page should be a dead end)Page contentTara Loftus | Frontier Web Development
- 21. “When it comes to conciseness, when in doubt, cut it out.When it comes to clarity, when it doubt, spell it out.”Tara Loftus | Frontier Web Development
- 22. Tara Loftus | Frontier Web Development
- 23. Example content for MSAE “About Us” page#1 Networking Group for Association Professionals in the MidwestMSAE is the #1 networking group for association professionals in the Midwest because we advance and serve association management professionals in Minnesota, North Dakota, and South Dakota on a daily basis. We do this by offering the highest quality, cost-effective education and networking opportunities for association professionals, from young professionals to CEOs.Hundreds of association professionals in the Midwest stay informed of industry trends, meet organizational challenges and achieve their goals for professional development through MSAE.Read more about MSAE’s mission and visionMeet the MSAE Board of DirectorsCheck out the MSAE Young Professionals groupTara Loftus | Frontier Web Development
- 24. LinksLink within your discipline to build credibilityDo “reciprocal linking” cautiously – only if the link adds value to your readerGoogle gives special emphasis to words found in links Place links at action points in your textTara Loftus | Frontier Web Development
- 25. Examples of links:Click here for more information.Tara Loftus | Frontier Web Development
- 26. Examples of links:Currently:MSAE is governed by a volunteer Board of Directors.Suggested:Meet the MSAE Board of Directors.Best practice:Keywords in the link should match the keywords in the title and description of the page you are linking to – Google LOVES this!Tara Loftus | Frontier Web Development
- 27. Remember!Your “score” with Google can never be less than zero.Tara Loftus | Frontier Web Development
- 28. Resources for the Web writerKiller Web Content by Gerry McGovernSearch Engine Marketing by Ramos & CotaSEO for DummiesAbove the Fold by Brian MillerA List Apart blogPlus any websites you love to read – analyze and emulate them!Tara Loftus | Frontier Web Development