Media Dependency Theory: Depending on Facebook
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Facebook currently has over 300 million active monthly users. The site was originally created for college students but has expanded to high schools, companies, and organizations. As Facebook's user base and popularity grows, people are spending more time on the site and experiencing symptoms of addiction, such as using it to escape problems, staying on longer than intended, and concealing their usage.
Media Dependency Theory: Depending on Facebook
- 2. Facebook currently has over 300 million active users, users that have returned to the site in the last 30 days. Facebook was founded by a Harvard undergraduate student and was initially created for college students only. Since Facebook was founded in 2004, it has spread from colleges and universities to high schools. Once it was adopted by the high school students, parents and teachers started to register and create profiles. Facebook was then adopted by companies and organizations to promote their products and services by means of a Facebook profile.
- 3. As Facebook grows in users and popularity, there is an increased dependency on the social networking site. The average Facebook user has 130 friends on the site. More than 8 billion minutes are spent on Facebook each day, with more than 45 million status updates. Notifications, messages, and invites reward you with an unpredictable high, much like gambling. That anticipation can get dangerously addictive, causing media systems dependency.
- 4. Personal relationships are taking a backseat to Facebook. You think about Facebook even when you’re offline. You use Facebook to escape problems or homework. You stay on Facebook longer than intended. You conceal Facebook use.
Editor's Notes
- #5: *** Script is below. For the above slide, the bulleted points should slide in as the narrator is reading them*** Script ~ 20 Seconds These are signs that you may be dependant on Facebook: Personal relationships are taking a backseat to Facebook. You think about Facebook even when you’re offline You use Facebook to escape problems or homework You stay on Facebook longer than intended You conceal Facebook use