Medsage 10 Knowledge management

Message 10Basic concepts of knowledge and knowledge
management
Knowledge
Defining knowledge is difficult as there are many different ap-
proaches. Our own definition has to be seen in a constructivist and
systemic as well as a neurophysiologic context which has been
roughly described in Message 4 on perception and communication;
and, not to forget, our application context is facilitating co-
operation.
Knowledge has to be distinguished from data and information.
• Data are signs or structured accumulations of signs - things seen
or heard or sensed in any other way, figures, statistics, texts,
pictures, etc. - which an individual or organisation (a system)
may perceive or not perceive. They are there, independently of
me.
• Data become information “for me” once they are perceived as
different from existing data and relevant to make a difference
for existing information or knowledge.
• Knowledge, finally, is selected information embedded in the sys-
tem of existing knowledge and experience (as well as physical
and genetic dispositions) with proven or expected relevance
(sense and meaning) for present or future contexts of life of an
individual or an organisation.
It is important to recall that we are not talking about knowledge
separate from people, like books, data bases or similar stocks of
reified knowledge. For our context, these sources only contain data
which are transformed into information and knowledge by active
people. The way we use search machines on the internet is sympto-
matic for our approach.
Our context of talking about knowledge is co-operation and facilitat-
ing communication for action and learning. Therefore one of the
logical conclusions deriving from the above definition has radical
consequences for facilitating: If knowledge is the result of data and
information selectively perceived and processed by our brain accord-
ing to their relevance for the perceiving system (individual or organi-
sation), knowledge is always individual knowledge and cannot be
transferred or taught. It can only be offered to others as data, and
only the others, the possible receivers, can decide whether, how and
how many of these data they perceive and accept as information.
And only the use of such information in practical life contexts will
Cf. Chapter 3.1:
The didactics of ac-
tion learning
Cf. Message 4:
Basic concepts of
perception and
communication
01.10.2008, 16:30:21

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decide about whether this information is embedded into existing
knowledge or rejected or modified.
The consequences from this conclusion for co-operation and facili-
tating co-operation are manifold.
• In order to make sure that people working together have under-
stood at least to some extent the same about what they are ex-
pected to do or want to achieve together, it is useful to create
collective situations and contexts of learning, decision-making or
planning. Making them participate in a common process of ap-
prehension and creation will enhance the possibility (probabil-
ity?) that these people have received the same data and have
had similar conditions of processing into information meaningful
for the common work context.
• Only ongoing active exchange about the experiences made with
using this information in work will create a common stock of
knowledge about this common work context and foster the de-
velopment of team spirit and identity.
• Applied to organisations and networks, this means that it is use-
ful to allow for and actively support the development of commu-
nities of practice by creating favourable conditions of exchange
and common learning.
Cf. Message 9:
Communities of
practice and
self-organisation
• One of the favourable conditions can be people trained as facili-
tators, i.e. people who render communication more effective
and efficient, not in the least by helping such communities of
practice to learn how to create favourable conditions of ex-
change and learning themselves.
• Not knowledge as something separate from people stored away
in data bases has to be of primary concern for strategies of
knowledge management; it is more important to develop the in-
dividual and collective competence of co-operation in organisa-
tions or across organisational borders or, as we have also called
it, the competence of co-operativity. It is for this reason that we
prefer to talk about competence development or management
instead of knowledge management.
Competence development
Competence
development instead
of knowledge
management
Traditionally organisational design, and usually knowledge manage-
ment is designing organisational structures, rules and processes, has
been focussing on creating structures, systems and roles. Contrary to
this traditional approach, competence development focuses on cre-
ating favourable conditions of self-organisation. The actual aim of
competence development is the creation and development of “alive-
ness” (Wenger et al. 2002), openness and creativity. Instead of
knowledge management, Etienne Wenger, Richard McDermott and
William M. Snyder speak of “cultivating communities of practice”.
They have formulated five design principles for such a type of or-
ganisation, each of them culminating in the statement that it must
come from inside the community instead of being imposed on it.
Said in other words, the community can only be designed by itself.*
*
All comments to the seven principles are a mix of excerpting Wenger et al.
and own observations fitting into their pattern.

3/4
1. Design for evolution.
There is no general remedy for the how to design a successful
community of practice (CoP), a community will create its own
mix of regularities and rules. But in any case it is important to
create space for new ideas, change, integration of and adapta-
tion to new members, and to introduce simple rules of function-
ing (e.g. regular meetings, common web platform, etc.) fostering
dynamics and allowing for evolution. The community will find its
own pace of change and continuity in the tension between inter-
nal needs and external pressure (see principle 7).
EvolutionDesign for evolution
Open to inside and
outside perspectives
2. Open a dialogue between inside and outside perspectives.
Communities often have an innate trend of closing down, of ex-
cluding external influences and of protecting their expertise. But
for staying open to new ideas and new people they need external
views and contrast to strengthen their own expertise and their
sense of vanguard. Confronting communities with what other
communities do and how other communities function helps to
sharpen a critical assessment of the own performance. Common
debates on new impulses foster the development of shared
meaning and create common sense.
Invite participation3. Invite different levels of participation.
People participate in communities for very different reasons,
some for learning, some for maintaining personal relationships,
others for sharing the joy of fruitful communication at work. So
“good community architecture invites many different levels of
participation.” Not all need to participate on the same level of
intensity, not all can be active core members, at least not at the
same time. People also need to change their level of participa-
tion according to their individual needs and possibilities. It is im-
portant to offer also small occasions and roles where people can
make a valuable contribution or even excel. All this creates a
plurality of perspectives which is part of the richness of a com-
munity.
4. Develop both public and private community spaces.
This principle corresponds with two former ones. CoP should or-
ganise various types of meetings and decide from event to event
how formal and how open the meeting is wanted to be. Commu-
nity events usually should provide time and space for both formal
and informal exchange across all levels of participation.
Develop public and
private spaces
5. Focus on value.
Communities, along with focusing on the needs of their mem-
bers, should have a value focus consisting in delivering a valuable
contribution to the common framework organisation and its ob-
jectives. The sense of belonging and identity then is made up of
the internal value a community may provide to its members and
of the measurable quality contribution to the common frame-
work organisation or network and its purpose. Making visible that
and how the community has been able to achieve this is impor-
tant. Sometimes small or spontaneous ideas mentioned in an in-
formal way may grow to important and significant contributions
when they meet a receptive mind. Such processes should be
traced and made visible within the community.
Focus on value
Combine the familiar
with the exciting
6. Combine familiarity and excitement.
Along with few formal routines of commitment creating stability,
communities should strive for becoming a protected and yet ex-

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citing place for those who need a place to expose half-baked
ideas, concepts which are still too soft to be exposed to a larger
public, but also a test bed of inventions and other novelties.
Conferences, meetings, workshops dedicated to offer such crea-
tive situations can provide for the necessary excitement which
makes learning easier and more intense.
Create a rhythm 7. Create a rhythm for the community.
Communities should create their own specific rhythm and tempo
of functioning. Along with the familiar regularity of meetings
communities will have to find their own pace and frequency of
creating events of exchange and learning. The tension between
business as usual and exciting new projects, small and large
gatherings, inside and outside oriented events, going slow and
racing must be found and felt.
Many of these principles can also be found, although in a very differ-
ent framework and wording, in our own design concept of learning
organisations and networks (Message 15: Learning networks – con-
structing social capital).
Cf. Message 15:
Learning networks –
constructing social
capital
Replacement

Medsage 10 Knowledge management

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