SlideShare a Scribd company logo
6
Most read
9
Most read
Memory
MEMORY 
•Memory is the ability to retain information 
over time through 3 processes: encoding , 
storing & retrieving
MEMORY PROCESS 
Encoding Storing Retreieving 
making mental 
representation 
s of information 
so that it is 
placed in 
memories 
placing 
encoded info 
into relatively 
permanent 
memory for 
later recall 
getting, 
recalling 
information 
that was 
placed in 
short-term and 
long term 
storage
3 STAGES OF MEMORY 
• ATKINSON & SHRIFFIN MODEL (1968) 
1. SENSORY MEMORY 
>Initial process >holds environmental Information 
>From an instant to several 
seconds 
> aka Working Memory > holds limited information 
2. SHORT-TERM MEMORY 
3. LONG-TERM MEMORY 
> 2-30 seconds 
>stores almost unlimited information over long 
periods of time
SENSORY MEMORY 
EXAMPLES: 
• Iconic Memory 
• Echoic Memory 
FUNCTIONS: 
•Prevents being 
overwhelmed 
•Gives decision time 
•Provides stability 
•Playback 
Recognition
SHORT-TERM 
MEMORY 
Limited Duration- 
2-30 seconds, can be 
prolonged with 
Maintenance 
Rehearsal 
Limited Capacity-an 
average of 7 items, 
FUNCTIONS: 
•Attending 
•Rehearsing 
•Storing
LONG-TERM 
MEMORY 
Capacity & Permanency 
Chances of retrieval 
Accuracy
Incoming 
Information 
Sensory 
Memory 
Selective 
attention 
Short-term 
Memory 
Encoded 
for Storage 
Long-Term 
Memory 
NO ATTENTION 
FORGOTTEN 
NOT ENCODED 
FORGOTTEN
LEVELS OF 
PROCESSING
LEVELS OF 
PROCESSING 
• CRAIK & LOCKHART MODEL (1972) 
“Remembering depends on how 
information is encoded.” 
1.SHALLOW PROCESSING 
2.DEEP/ SEMANTIC 
PROCESSING
SHALLOW PROCESSING 
• Structural 
• Phonemic 
• Graphemic 
• Orthographic 
Paying attention to basic or 
physical features. Encoding 
information at 
a shallow level may result to 
poor recall.
SEMANTIC 
PROCESSING 
Encoding information by the use of associating old or familiar 
info with new information. This type of processing results in better 
recall. 
*Elaborative Rehearsal
FORGETTING 
Can be described as the loss of information already 
stored in long-term memory.
FORGETTING 
WHY DO 
PEOPLE FORGET?
1. CUE DEPENDENT 
Unavailable stimuli during attempted recall. 
2. ORGANIC 
Physiological brain damage. 
3. INTERFERENCE THEORIES 
1. Proactive- old interferes with new 
2. Retroactive- new interferes with old 
4. DECAY THEORIES 
“Memory Trace’ vanishes because it hasn’t been used for a long
THANK YOU FOR LISTENING. 
:)

More Related Content

PDF
Memory and forgetting in psychology
PPTX
Long term memory
PPTX
PPT
Powerpoint memory
PPTX
SENSORY MEMORY
PPTX
Forgetting and theories of forgetting
PPTX
Memory retention and forgetting
PPTX
The memory process
Memory and forgetting in psychology
Long term memory
Powerpoint memory
SENSORY MEMORY
Forgetting and theories of forgetting
Memory retention and forgetting
The memory process

What's hot (20)

PPSX
short term memory (STM)
PDF
Memory 1
PPTX
Memory and its types and Causes of Forgetting - PPT
PPTX
A-Level Psychology: Multi Store Memory Model - New Spec
 
PPTX
Sensory memory
PPT
Memory
PPTX
Long term memory
PPT
psychology of memory
PPTX
How to improve your memory
PPT
1. Atkinson- Shiffrin model of memory
PPTX
Mod 3 forgetting interference theory
PDF
Forgetting
PPTX
Memory
PPTX
PPTX
Memory and forgetting
PPTX
Forgetting- Definition , Types of Forgetting, Theories of Forgetting, Ebbingh...
PPTX
Human Memory (Psychology)
short term memory (STM)
Memory 1
Memory and its types and Causes of Forgetting - PPT
A-Level Psychology: Multi Store Memory Model - New Spec
 
Sensory memory
Memory
Long term memory
psychology of memory
How to improve your memory
1. Atkinson- Shiffrin model of memory
Mod 3 forgetting interference theory
Forgetting
Memory
Memory and forgetting
Forgetting- Definition , Types of Forgetting, Theories of Forgetting, Ebbingh...
Human Memory (Psychology)
Ad

Viewers also liked (18)

PPT
Memory
PPT
Presentation on memory
PDF
8.3 P Electrical Bistability
PPT
PPT
Memory devices
PPTX
Three processes of memory
PDF
Memory
PPT
Memory processes
PPTX
Memory processes
PPTX
Memory devices
PPTX
Symbiosis4
PPTX
Psychology Memory and Learning Power Point
PPT
Memory PowerPoint
PPT
Human Memory - Psychology
PPT
Memory theories
PPTX
Organic memories
PPTX
Introductory Psychology: Memory
Memory
Presentation on memory
8.3 P Electrical Bistability
Memory devices
Three processes of memory
Memory
Memory processes
Memory processes
Memory devices
Symbiosis4
Psychology Memory and Learning Power Point
Memory PowerPoint
Human Memory - Psychology
Memory theories
Organic memories
Introductory Psychology: Memory
Ad

Similar to Memory (20)

PPT
memory.html.ppt
PDF
0 memory
PPT
memory.html.ppt
PPT
memory.html.ppt
PPTX
DISORDERS OF MEMORY / memory / learning.pptx
PPTX
The nature of memory and encoding
PPT
Chapter 7 Human memory.ppt
PPT
Memory recap 2009
PPT
Memory recap 2009
PPTX
Memory and its models for cognitive psychology
PPT
Psychology and Counselling COGNITION-MEMORY & FORGETTING.ppt
PPTX
DR.pptx
PPTX
psychology memory and forgetting .pptx
PDF
memory-111026122803-phpapp01.pdf
PPTX
MEMORY.pptx for psychology students in deep learning
PPTX
MEMORY pathophysiology and disorders.pptx
PPTX
Memory a mass of tissue formed as a res
PPT
All about Memory.ppt
PPT
Memory.ppt
PPT
memory.html.ppt
0 memory
memory.html.ppt
memory.html.ppt
DISORDERS OF MEMORY / memory / learning.pptx
The nature of memory and encoding
Chapter 7 Human memory.ppt
Memory recap 2009
Memory recap 2009
Memory and its models for cognitive psychology
Psychology and Counselling COGNITION-MEMORY & FORGETTING.ppt
DR.pptx
psychology memory and forgetting .pptx
memory-111026122803-phpapp01.pdf
MEMORY.pptx for psychology students in deep learning
MEMORY pathophysiology and disorders.pptx
Memory a mass of tissue formed as a res
All about Memory.ppt
Memory.ppt

Recently uploaded (20)

PPTX
master seminar digital applications in india
PDF
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
PDF
TR - Agricultural Crops Production NC III.pdf
PDF
RMMM.pdf make it easy to upload and study
PPTX
human mycosis Human fungal infections are called human mycosis..pptx
PPTX
Introduction to Child Health Nursing – Unit I | Child Health Nursing I | B.Sc...
PPTX
PPH.pptx obstetrics and gynecology in nursing
PDF
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
PDF
O7-L3 Supply Chain Operations - ICLT Program
PDF
Supply Chain Operations Speaking Notes -ICLT Program
PDF
Saundersa Comprehensive Review for the NCLEX-RN Examination.pdf
PDF
2.FourierTransform-ShortQuestionswithAnswers.pdf
PPTX
Pharmacology of Heart Failure /Pharmacotherapy of CHF
PPTX
Cell Types and Its function , kingdom of life
PDF
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH 9 GLOBAL SUCCESS - CẢ NĂM - BÁM SÁT FORM Đ...
PDF
Business Ethics Teaching Materials for college
PPTX
Renaissance Architecture: A Journey from Faith to Humanism
PDF
STATICS OF THE RIGID BODIES Hibbelers.pdf
PDF
Origin of periodic table-Mendeleev’s Periodic-Modern Periodic table
PPTX
Final Presentation General Medicine 03-08-2024.pptx
master seminar digital applications in india
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
TR - Agricultural Crops Production NC III.pdf
RMMM.pdf make it easy to upload and study
human mycosis Human fungal infections are called human mycosis..pptx
Introduction to Child Health Nursing – Unit I | Child Health Nursing I | B.Sc...
PPH.pptx obstetrics and gynecology in nursing
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
O7-L3 Supply Chain Operations - ICLT Program
Supply Chain Operations Speaking Notes -ICLT Program
Saundersa Comprehensive Review for the NCLEX-RN Examination.pdf
2.FourierTransform-ShortQuestionswithAnswers.pdf
Pharmacology of Heart Failure /Pharmacotherapy of CHF
Cell Types and Its function , kingdom of life
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH 9 GLOBAL SUCCESS - CẢ NĂM - BÁM SÁT FORM Đ...
Business Ethics Teaching Materials for college
Renaissance Architecture: A Journey from Faith to Humanism
STATICS OF THE RIGID BODIES Hibbelers.pdf
Origin of periodic table-Mendeleev’s Periodic-Modern Periodic table
Final Presentation General Medicine 03-08-2024.pptx

Memory

  • 2. MEMORY •Memory is the ability to retain information over time through 3 processes: encoding , storing & retrieving
  • 3. MEMORY PROCESS Encoding Storing Retreieving making mental representation s of information so that it is placed in memories placing encoded info into relatively permanent memory for later recall getting, recalling information that was placed in short-term and long term storage
  • 4. 3 STAGES OF MEMORY • ATKINSON & SHRIFFIN MODEL (1968) 1. SENSORY MEMORY >Initial process >holds environmental Information >From an instant to several seconds > aka Working Memory > holds limited information 2. SHORT-TERM MEMORY 3. LONG-TERM MEMORY > 2-30 seconds >stores almost unlimited information over long periods of time
  • 5. SENSORY MEMORY EXAMPLES: • Iconic Memory • Echoic Memory FUNCTIONS: •Prevents being overwhelmed •Gives decision time •Provides stability •Playback Recognition
  • 6. SHORT-TERM MEMORY Limited Duration- 2-30 seconds, can be prolonged with Maintenance Rehearsal Limited Capacity-an average of 7 items, FUNCTIONS: •Attending •Rehearsing •Storing
  • 7. LONG-TERM MEMORY Capacity & Permanency Chances of retrieval Accuracy
  • 8. Incoming Information Sensory Memory Selective attention Short-term Memory Encoded for Storage Long-Term Memory NO ATTENTION FORGOTTEN NOT ENCODED FORGOTTEN
  • 10. LEVELS OF PROCESSING • CRAIK & LOCKHART MODEL (1972) “Remembering depends on how information is encoded.” 1.SHALLOW PROCESSING 2.DEEP/ SEMANTIC PROCESSING
  • 11. SHALLOW PROCESSING • Structural • Phonemic • Graphemic • Orthographic Paying attention to basic or physical features. Encoding information at a shallow level may result to poor recall.
  • 12. SEMANTIC PROCESSING Encoding information by the use of associating old or familiar info with new information. This type of processing results in better recall. *Elaborative Rehearsal
  • 13. FORGETTING Can be described as the loss of information already stored in long-term memory.
  • 14. FORGETTING WHY DO PEOPLE FORGET?
  • 15. 1. CUE DEPENDENT Unavailable stimuli during attempted recall. 2. ORGANIC Physiological brain damage. 3. INTERFERENCE THEORIES 1. Proactive- old interferes with new 2. Retroactive- new interferes with old 4. DECAY THEORIES “Memory Trace’ vanishes because it hasn’t been used for a long
  • 16. THANK YOU FOR LISTENING. :)

Editor's Notes

  • #3: -Memory refers to the processes that are used to acquire, store, retain, and later retrieve information. -Memory is the ability to retain information over time through 3 processes: encoding, storing & retrieving
  • #4: Encoding- refers to making mental representations of information so that it is placed in memories. -associating something with something else -processing info into memory -paying attention, sometimes we need to pay attention to remember, sometimes we don’t even have to try Storing- process of placing encoded info into relatively permanent for later recall - Retrieving- process of getting, recalling information that was placed in short-term and long term storage
  • #5: Three types of memory Sensory- initial process that receives and holds environmental information in raw form for a brief period of time, for an instant to several seconds Short-term- aka Working Memory process that holds limited information for a short period of time, 2-30 seconds Long-term- Process of storing almost unlimited amounts of info over long periods of time.
  • #6: (Blinking, Iconic Memory) (“What?”, Echoic) Funct: Prevents being overwhelmed, gives decsion time, Provides stability, playback recognition
  • #7: Limited Duration- 2-30 seconds, can be prolonged with Maintenance Rehearsal Limited Capacity- an average of 7 items,