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Methodological Issues in Learning Analytics:
Critical Insights and Reflections
Professor Mark Brown
ICDE Leadership Summit
Nancy, France
22th May 2017
@mbrownz
Chair, Digital Learning
Director, National Institute for Digital Learning
• Long History of Distance Education
• Hosted National Centre for Distance Education
• OSCAIL Early Adopter of Online Learning
Excellence in Online Education
Methodological Issues in Learning Analytics: Critical Insights and Reflections
Methodological Issues in Learning Analytics: Critical Insights and Reflections
http://y1feedback.ie/predicted-using-vle-data-to-provide-weekly-automated-feedback-on-student-engagement/
https://predictedanalytics.wordpress.com
In short…
A pilot learning analytics project using
LMS data on learner activity to provide
direct feedback to students and
lecturers during Semester.
No significant difference in the entry profiles of
participants vs. non-participants overall
Participant Profile
Subject Description Non-Participant Participant
BE101 Introduction	to	Cell	Biology	and	Biochemistry 58.89 62.05
CA103 Computer	Systems 70.28 71.34
CA168 Digital	World 63.81 65.26
ES125 Social&Personal	Dev	with	Communication	Skills 67.00 66.46
HR101 Psychology	in	Organisations 59.43 63.32
LG101 Introduction	to	Law 53.33 54.85
LG116 Introduction	to	Politics 45.68 44.85
LG127 Business	Law 60.57 61.82
MS136 Mathematics	for	Economics	and	Business 60.78 69.35
SS103 Physiology	for	Health	Sciences 55.27 57.03
Overall	Dff	in	all	modules 58.36 61.22
Average scores for participants are higher in 8 of the 10
modules analysed.
Academic Performance
Survey findings...
Question Group 1 (more
detailed email)
Group 2
% of respondents who opted out of PredictED
during the course of the semester 4.5% 4.5%
% who changed their LMS usage as a result
of the weekly emails
43.3% 28.9%
% who would take part again/are offered and
are taking part again
72.2%
(45.6%/ 26.6% )
76.6%
(46% /30.6% )
Methodological Issues in Learning Analytics: Critical Insights and Reflections
Three comments…
“Not everything that can be counted
counts, not everything that counts can
be counted.”
Albert Einstein
1.  The Hype Gap
Methodological Issues in Learning Analytics: Critical Insights and Reflections
Methodological Issues in Learning Analytics: Critical Insights and Reflections
(i)  view education as a simple process that is easily
modelled;
(ii) base decisions and interventions on data rich but
weak theory;
(iii)  inform decisions and interventions based on wrong
or even invalid variables;
(iv)  make interpretations and arrive at conclusions that
confuse correlations with causality; and
(v) result in unintended and unwanted effects that
pigeonhole and stereotype learners which may be
counterproductive to learner success.
Methodological Issues in Learning Analytics: Critical Insights and Reflections
Methodological Issues in Learning Analytics: Critical Insights and Reflections
2. Novelty and Impact Bias
Allen, K., Galvis, D., Katz R. (2004). Evaluation of CDs and chewing gum in
teaching dental anatomy. Journal of Dental Research, 83.
VS.
Learning
is like
chewing gum
(messy)
Survey findings...
Question Group 1 (more
detailed email)
Group 2
% of respondents who opted out of PredictED
during the course of the semester 4.5% 4.5%
% who changed their LMS usage as a result
of the weekly emails
43.3% 28.9%
% who would take part again/are offered and
are taking part again
72.2%
(45.6%/ 26.6% )
76.6%
(46% /30.6% )
Methodological Issues in Learning Analytics: Critical Insights and Reflections
3. Border Crossing the Literature
Methodological Issues in Learning Analytics: Critical Insights and Reflections
Performance takes place in the Network
Methodological Issues in Learning Analytics: Critical Insights and Reflections
http://studentsuccess.ie
Conclusion
Conclusion
Methodological Issues in Learning Analytics: Critical Insights and Reflections
Methodological Issues in Learning Analytics: Critical Insights and Reflections
“A prudent question is one-half of wisdom”
Francis Bacon
http://www.slideshare.net/mbrownz
Questions…
Professor Mark Brown
Director, National Institute for Digital Learning
www.dcu.ie/nidlmark.brown@dcu.ie
@mbrownz www.slideshare.net/mbrownz

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Methodological Issues in Learning Analytics: Critical Insights and Reflections