Mobile and local search for SMB
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The document discusses how most small businesses still lack a mobile presence and strategy for mobile search, despite the growing importance of mobile and local searches. It provides statistics showing that over 60% of small businesses do not have a mobile search strategy, while 84% of those with a mobile presence see increased new business. Additionally, half of local mobile searches lead to in-store visits within a day, and local mobile searches are much more likely to lead to purchases than non-local searches. The market for local mobile searches is already huge and growing rapidly.
Mobile and local search for SMB
- 1. Mobile and local search for SMB Are you ready?
- 2. There is still time! U.S. Small Businesses Still Lack Mobile Presence: only 26% have a mobile- friendly website source: http://ir.web.com/releasedetail.cfm?releaseid=670104
- 3. There is still time! Over 61% of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device source: http://ir.web.com/releasedetail.cfm?releaseid=670104
- 4. But it works! 84% of Small Businesses Currently with Mobile Presence See Increase in New Business Activity source: http://ir.web.com/releasedetail.cfm?releaseid=670104
- 5. Search + local + mobile = win 50% of consumers who conducted a local search on their smartphone visited a store within a day source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
- 6. Sales are (a lot) more likely 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non- local searches source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
- 7. The market is already huge 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014 source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
- 8. People are using local and mobile In 2015 there are 156.4 million mobile phone search users in the US, representing 49.0% of the population source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
- 9. Growing faster and bigger BIA/Kelsey estimated that by 2019, the number of US local searches through mobile devices would reach 141.9 billion, vs. 62.3 billion for desktops source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
- 10. Are you and your business ready?