Mod 3 social influence task
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This document discusses how minorities can achieve social change through social influence. It states that consistency, commitment, and flexibility are important factors. Consistency is important for a minority to be persuasive according to Moscovici (1969) and Clarke (1994). Commitment is also important, with Hogg and Vaughan (1998) finding that minorities must act on principle, make sacrifices, and demonstrate commitment to their cause. Additionally, Nemeth (1986) found that minorities need flexibility to achieve social change.
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Mod 3 social influence task
- 1. Social influence and social change
- 2. Social influence and social change Your task: • In your group select one example of social change. • You will research that example of social change and explain how that minority achieved change using what you know about minority social influence.
- 3. Social influence and social change Your task: • In your group apply the findings of minority social influence research to explain how they achieved social change.
- 4. Social influence and social change: consistency. Moscovici (1969) found consistency was important for a minority to be persuasive and achieve change. Clarke (1994) also found consistency was important for a minority to be persuasive and achieve change.
- 5. Social influence and social change: commitment. • Hogg and Vaughan (1998) found that social change is achieved if the minority: • Act from principle (not out of self-interest). • Have made sacrifices in order to achieve change. • This demonstrates the commitment of the minority to their cause.
- 6. Social influence and social change: flexibility. Nemeth found (1986) that to achieve social change the minority needed to be flexible.