![ENGL 102 SU2017 – C.J. Hill
Unit 4 Assignment Instructions
Multi-Genre/Modal Environment Analysis
At this point in your academic careers, you have studied rhetoric in many written and
verbal terms—books, articles, speeches, debates, etc. But some messages aren’t read or
heard as much as they are seen.
In Unit 4, we are focusing on spatial rhetoric. Spatial rhetoric is a part of the visual
rhetoric family; for example, a music video, a poster, a crafted photograph, and a
commercial are all examples of visual rhetoric. This kind of rhetoric still conveys a
carefully designed message, but through the utilization of visual elements paired with
other meaning making devises to convey logos, ethos, and pathos through means other
than the written or spoken word. Spatial rhetoric is a message conveyed in a
particular space through the use of architecture and design choices, sometimes
paired with cultural history of a particular location.
For this assignment, consider a particular location—ideally, a very public space. What is
meant to happen there? Does how people use this location coincide with the perceived
intentions? Are there pieces of this location that portray emotion? Logic? Credibility? After
thinking these questions over, create a multi-genre/modal project that conveys your
thoughts/findings on the spatial rhetoric of your chosen location through means other than
a straightforward written essay.
This assignment requires:
• Focus on the topic of spatial rhetoric
• Introduction/Preface/Dear Reader
• Expository piece (at least 400-500 words. Make this vivid, informational, straight-
forward writing. Boil your topic down to essentials)
• 3 chosen genres from the list below
- at least one genre will need to be relevant to your major/field of interest
- at least one genre will need to be visual
• A Note Page that documents the process and choices for how your research has
informed each genre of your multi-genre project, and how you connected the topic to
your genres
• Works Cited Page in MLA format (if applicable)
• A unified compilation of all pieces (a single pdf document, a website, etc. [a
PowerPoint is NOT allowed])
Audience:
• This project should consider an audience both of the people who commonly
experience your chosen location and your instructor.
“Genre:
a construction/compilation of rhetorical elements (either in writing or another modality) that
has a clear author, audience, style, and convention that is unique to it as it incorporates a focus
about a topic.”](https://image.slidesharecdn.com/multi-genreanalysisassignment-170519192159/85/Multi-genre-analysis-assignment-1-320.jpg)
Multi genre analysis assignment
- 1. ENGL 102 SU2017 – C.J. Hill Unit 4 Assignment Instructions Multi-Genre/Modal Environment Analysis At this point in your academic careers, you have studied rhetoric in many written and verbal terms—books, articles, speeches, debates, etc. But some messages aren’t read or heard as much as they are seen. In Unit 4, we are focusing on spatial rhetoric. Spatial rhetoric is a part of the visual rhetoric family; for example, a music video, a poster, a crafted photograph, and a commercial are all examples of visual rhetoric. This kind of rhetoric still conveys a carefully designed message, but through the utilization of visual elements paired with other meaning making devises to convey logos, ethos, and pathos through means other than the written or spoken word. Spatial rhetoric is a message conveyed in a particular space through the use of architecture and design choices, sometimes paired with cultural history of a particular location. For this assignment, consider a particular location—ideally, a very public space. What is meant to happen there? Does how people use this location coincide with the perceived intentions? Are there pieces of this location that portray emotion? Logic? Credibility? After thinking these questions over, create a multi-genre/modal project that conveys your thoughts/findings on the spatial rhetoric of your chosen location through means other than a straightforward written essay. This assignment requires: • Focus on the topic of spatial rhetoric • Introduction/Preface/Dear Reader • Expository piece (at least 400-500 words. Make this vivid, informational, straight- forward writing. Boil your topic down to essentials) • 3 chosen genres from the list below - at least one genre will need to be relevant to your major/field of interest - at least one genre will need to be visual • A Note Page that documents the process and choices for how your research has informed each genre of your multi-genre project, and how you connected the topic to your genres • Works Cited Page in MLA format (if applicable) • A unified compilation of all pieces (a single pdf document, a website, etc. [a PowerPoint is NOT allowed]) Audience: • This project should consider an audience both of the people who commonly experience your chosen location and your instructor. “Genre: a construction/compilation of rhetorical elements (either in writing or another modality) that has a clear author, audience, style, and convention that is unique to it as it incorporates a focus about a topic.”
- 2. ENGL 102 SU2017 – C.J. Hill Format: • Any writing should be in standard edited English and adhere to the specific formats of each genre Assessment: • This project will be assessed through the attached rubric Some questions you may consider: • What does it mean to be a person in this place? • What is a particular building or other space used for? Does it fulfill its purpose? How? • What is the intended culture? How does this space convey/suggest these cultures? • What experiences does a person have here? • How do you fit within your peers here? • What sets you apart from other people? • What does being a person in this location mean to people who share, or do not share, your age, ethnicity, gender, sexuality, et cetera? • How does your background/personal history influence your experience here? • What does it mean to be an ideal citizen or visitor of this location? Some examples of genres you might try: Directories Cast lists Encyclopedia entries Fable Game rules Interviews Job application Letters/post cards Web site home page Map Parodies Headlines Manifesto Prayer Quotations Recipes Time lines Facebook pages Tweets Texts Blog postings Pinterest Pinnings Want ads Menu Newscasts Play list First person narrative Third person narrative Stream of consciousness Interior Monolog Dialog (written in play format) Poems for two voices Free verse Photograph poem Haiku Limerick List poem Dramatic monolog Newspaper article Song lyrics Alternate Style Pieces Fragments Double voice Lists Hard news stories Feature stories Dear Abby Comic strip Obituary Editorials Classified ad Reviews
- 3. ENGL 102 SU2017 – C.J. Hill Diary/journal entries Allegory Character sketch Brochure Bumper sticker Short story Video Announcement Blueprints Museum label *You may have an idea for a genre that isn’t on this list. Ask your instructor about using a non-listed genre before implementing it into your project. Projects are due by Tuesday May 1st at 11:9 pm Note: How you hand in this project varies on how you choose to compile the materials. You may be submitting a link to a website, or a pdf file, or a number of other options. However, you must submit some document to the BbLearn dropbox in order to for me to fill out a grading rubric for your project. It can be blank if you handed in your project in some other form.
- 4. ENGL 102 SU2017 – C.J. Hill UNIT 4: Multi-Genre Project Rubric Project Criteria 30 pts Genre Use / Creativity 30 pts Written Components 25 pts Organization 15 pts A 90-100 Total Points The project focus/theme of “Spatial Rhetoric” is followed closely and with strong effort. One can clearly see the connection between the project and a narrative/argument of how an environment is communicating with inhabitants. All three genres are present, including one related to major area of study and at least one visual genre. Effort and concentration has been placed on creating a new multi-modal way to convey a given message through creative means. Risks were obviously taken (even if they weren’t completely pulled off) All written components are present and fulfill the requirements of each. The Notes Page has at least ½ page entry for each genre, separated clearly in some form. All of the required pieces of the project are present and compiled in the order outlined on the assignment sheet. B 80-89 Total Points The overall topic is present, but the project strays from the assigned theme in a few places. There is one missing genre in the collection, but the major genre and visual genre are not missing. There has been some creative effort. There is one missing written component and/or the Notes Page in particular fall short in length or clarity. There is no more than one missing piece of the project and/or materials are out of order and hard to follow as a cohesive project. C 70-79 Total Points Project strays from the assigned topic often and/or is not displaying a clear understanding of spatial rhetoric. There is more than one missing genre, and the major genre and visual genre is one of them. There is an obvious lack of effort put into the genres’ creation. There are several missing written components and/or they fall quite short of meeting the requirements for content and organization. There are two or three missing pieces of the project and/or materials are in a confusing order. NC No Credit The theme is not followed in any way. There are several missing genres, and both the major genre and visual genre are missing. No effort is put into aesthetic or creativity. The Notes Page is missing and/or does not draw any connections to message or goals and choices made in genre implementation. There are more than three missing pieces of the project and there is no clear order to their collection. Materials are handed in in different forms with no explanation.