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No Code can
transform businesses
at any scale
Ivan Paudice - Pushapp Founder
I’m an Engineer, turned
Designer, turned
Entrepreneur & Educator.
@Pushapp we ideate, build and validate new digital
businesses for both startups and leading brands._
@iva_pau
@iva_pau
@iva_pau
Well over half of executives from all
industries say that their main
competitor in five years will be a
different company than it is today.
“
FORTUNE MAGAZINE 2018
Barriers of entry are disappearing
New threats can start anytime.
Mobile, Cloud & AI are disrupting industries
Your defence is laid on soft ground.
Extreme Globalization
New threats can come from anywhere.
@iva_pau
@iva_pau
Sustainable advantage
@iva_pau
Transient advantage
Source: Rita Gunther McGrath - The End of Competitive Advantage @iva_pau
As a portfolio, Transient Advantages
can keep a business profitable in the
long term.
@iva_pau
Have an idea
Measure it
ITERATE
Theory
Build it
Launch it
Start with a bad idea Build it
Launch itMeasure it
ITERATE
Theory
Building takes forever
ITERATE
Theory
Start with a bad idea
Launch itMeasure it
No going back
ITERATE
Theory
Start with a bad idea Building takes forever
Measure it
Inconclusive result
ITERATE
Theory
Start with a bad idea
No going back
Building takes forever
NEXT SHINY IDEA
Reality
Start with a bad idea
Inconclusive result No going back
Building takes forever
What if every company
no matter what size they are
could run with the dexterity of an
independent startup?
@iva_pau
Not a software attribute,
but a strategy to excel in
business invention.
/ No·Code /
@iva_pau
REPEAT AS NECESSARY
No Code
Have an idea
Iterative Validation
Build it
Launch it
Shaping innovative, enterprise-ready,
digital businesses solely combining
existing No Code SaaS.
No code can transform businesses at any scale - No Code Conf 2019
When the ability to create is not in question, 
the vision gets all your focus.
Driven by the impact, not the product.
FRICTIONLESS BLOCK SWAPPING — VALIDATE BY EXPERIMENTATION — IMMEDIATE FEEDBACK
No Code SaaS are like Lego blocks
for modern innovation teams
Doc. Signing
Push / SMS
AI / ML
Membership
Payments
Sentiment an.
CR
Data Co
Geo tracking
Analytics
Automation
Us
Logic/Brain User Interaction
Database Data Collection
A single strategy,
-independent from company
size, budget and market.
@ivan_paudice
- SMALL STARTUP -
DATA COLLECTIONMEMBERSHIP
BRAIN / LOGICCRM
ADMIN PANEL
Nation-wide platform to connect
yoga instructors with clients
- SMALL STARTUP -
@iva_pau
No code can transform businesses at any scale - No Code Conf 2019
Uber for health transportation and
home assistance
- MEDIUM BUSINESS -
PAYMENTSDOC SIGNINGGEO TRACKING
DATA COLLECTIONMEMBERSHIP
BRAIN / LOGICWEBSITE
DATABASE
MOBILE APP
@iva_pau
No code can transform businesses at any scale - No Code Conf 2019
PAYMENTS CHATBOTDOC SIGNINGGEO TRACKING
DATA COLLECTIONMEMBERSHIP
BRAIN / LOGICWEBSITE
DATABASE
Open logistics platform for road
carriers and shippers
- LARGE ORGANIZATION -
ANALYTICS
DATA
MOBILE APP
Increased
innovation pace
Very fast experimentation

Easily accomodate product changes

Everyone can contribute
Leverage consolidated IT infrastructures 

Minimized bugs occurrence

Enterprise grade uptime 99,999
Immediate
performance
Less dependency on qualified IT resources

Scalable infrastructure cost model

Impressive time-to-market
Reduced
starting capital
@ivan_paudice
No code objections
- You need to know SaaS existence and limitation in advance. You need to
know which SaaS can be trusted in the long term. (find a No-Code “sherpa")

- Large organizations want to OWN their products. (tell them is just for
prototyping, they will never bring the topic back)

- No code don’t scale. (It does. 90% of times well beyond market validation).
@iva_pau
No Code Strategy
Silver bullet strategy for innovation
Equalizes the plying field for startups & brands
Shatters barriers & empowers fast-moving ideas
It’s all just starting…
Thank you.
Ivan Paudice
ivanpaudice@me.com
@iva_pau

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